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Cruise to Success 2014 District Event


It's time. Selling boxes and focusing on end-of-lease hardware upgrade opportunities was the status quo for many years. Looking back, they were great years, even decades, to be in the office technology industry. Many got rich. However, end users have changed. The market has changed. The world has changed. These changes all point to one thing: It's time for your dealership to change as well.

2014's Cruise to Success, open to BTA member and non-member dealers from across the country, is all about providing dealers the framework to change — to transform — their dealerships in order to reap the rewards of today's opportunities. Many dealers are already there. Many more are only beginning the transformation process. Others are just thinking about it. Join your fellow dealers and 39 exhibitors on May 15-16 in Chicago to learn how to get to where you need to be. Call it: "The Five Critical Steps to Transformation." You won't regret it. Neither will your bottom line.




Schedule of Events:
Click here to download the event schedule.

Thursday, May 15


Cruise to Success will begin with three-on-one vendor/dealer meetings from 1 to 3 p.m. At 3 p.m., the event will kick off with opening comments and the keynote presentation by Michael George, CEO of Continuum Managed Services LLC. A break with exhibitors and the dealer panel will follow the keynote. The 2014 BTA Channel's Choice awards will be presented just prior to Thursday evening's welcoming reception, which will be held from 6 until 7:30 p.m. The reception will give attendees time to network with peers and exhibiting sponsors.

Friday, May 16

Breakfast will be served from 7 until 8 a.m., followed by opening comments, educational sessions and lunch. After lunch, the final educational sessions, closing comments and prize drawings will be held. Dealer attendees can enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes.

Breaks will be held during the day to give attendees time to network with peers and exhibiting sponsors.

On Friday evening, attendees will enjoy dinner and a scenic cruise aboard the Spirit of Chicago.


Cruise to Success Sponsors:
Click a logo to visit the sponsor's website.
May 15-16
Breaks Sponsor


May 16
Breakfast Sponsor


May 16
Lunch Sponsor


May 16
Dinner Cruise Sponsor







Front-Runner Workshop: May 14, 2014
Attendees receive FREE registration to Cruise to Success.


Click here for more
information or to register.






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