It is a new world. Selling boxes and focusing on end-of-lease hardware upgrade opportunities was the status quo for many years. That was the old world. Today, end-user expectations have changed and so has the use of technology in the workplace. Think solutions. Think mobility. Think Millennials. It all points to one thing: It's time for your dealership to embrace all that is new.
2014's Capture the Magic, open to BTA member and non-member dealers from across the country, is all about providing you the insight, guidance and tools you need to embrace the new — new team members, a new business plan, a new sales strategy, a new service strategy, new opportunities and a new future. Join your fellow dealers and 30-plus exhibitors on Aug. 7-8 in Las Vegas to learn how to get to where you need to be in the new world.
Schedule of Events:
Click here to download a detailed schedule.
Thursday, Aug. 7
Capture the Magic will begin with three-on-one dealer/vendor meetings from 1 to 3 p.m. There will be a break from 3 until 3:45 p.m. The event will kick off at 3:45 p.m. with welcoming comments and the keynote workshop by Jaynie Smith, president and CEO of Smart Advantage. Thursday evening's welcoming reception will be held after the keynote from 6 until 7:30 p.m. The reception will give attendees time to network with peers and exhibiting sponsors.
Friday, Aug. 8
Breakfast will be served from 7 until 8 a.m., followed by opening comments, educational sessions and lunch. After lunch, the final educational sessions, closing comments and prize drawings will be held. Dealer attendees can enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. Exhibitors will also have drawings for prizes.
Breaks will be held during the day to give attendees time to network with peers and exhibiting sponsors.
On Friday evening, attendees will travel to The Mirage for the Cirque du Soleil Beatles LOVE show.
Capture the Magic Sponsors:
Click a logo to visit the sponsor's website.
Beatles LOVE Sponsor