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Business Equipment Quota Index (BEQI)
The 2013 BTA Business Equipment Quota Index (BEQI) provides market potential (product demand) indices for the U.S. market. Specifically, through a comprehensive study conducted on behalf of BTA by Crain Associates Research LLC, in partnership with MarketResearch.com, users of the BEQI are provided with an index for all U.S. sales territories including states, metropolitan statistical areas (MSAs), counties and ZIP codes. These indices can be used to:
  • Forecast Sales
  • Evaluate Territories
  • Measure Sales Potential
  • Establish Sales Quotas
  • Measure Sales Performance
To meet the needs of various BEQI users, BTA reports on several major office equipment categories. The specific products covered are multifunction devices, printers and large-format printers, based on speed ranges and color versus monochrome. For each category, BEQI indices are provided for 2012 (actual purchases) and planned purchases for 2013 and 2014.

Each BEQI index number is based on two data sources: (1) Census Bureau data; and (2) the responses to a Web-based survey of 1,200 decision-makers across 13 industry groups regarding the amount of equipment purchased in 2012 (actual purchases), and purchases planned for 2013 and 2014. Respondents were screened to verify that they were involved in business equipment purchasing decisions, and that they were employed by non-government organizations with at least 10 employees. To derive the BEQI indices, ratios of equipment purchases per employee were computed at the industry level and then applied to the distribution of employment by industry at each geographic level.

A State & Local Government Supplement is also available.

The BEQl provides indices at the state, county, ZIP code and MSA level for the following 17 categories:

Monochrome:
  • 1-20 ppm MFPs
  • 21-30 ppm MFPs
  • 31-69 ppm MFPs
  • 70-plus ppm MFPs
  • All monochrome MFPs combined
  • All single-function monochrome laser printers
Color MFPs:
  • 1-20 ppm
  • 21-30 ppm
  • 31-69 ppm
  • 70-plus ppm
  • All color MFPs combined
Single-function color laser printers:
  • 1-20 ppm
  • 21-30 ppm
  • 31-69 ppm
  • 70-plus ppm
  • All single-function color laser printers combined
All monochrome and color MFPs combined
Large-format (inkjet and laser) printers

2013 BEQI Pricing

Private Companies
Per State (available to independent, locally owned dealerships only; limit five per dealership)
  • BTA Member Dealer Price: $150 per state (Includes state index and separate indices for each ZIP code and county in that state.)
  • Non-Member Independent Dealer Price: $300
  • Click here to order by state.

Per Metropolitan Statistical Area (MSA) (available to independent, locally owned dealerships only; limit five per dealership):
  • BTA Member Dealer Price: $125 per MSA (Includes MSA index and separate indices for each county in that MSA. Generally, MSAs are cities with populations over 250,000 and their surrounding areas. You will need to type in your requested MSAs when ordering.)
  • Non-Member Independent Dealer Price: $250
  • Click here to order by MSA. (Click here for a list of 2013 MSAs and counties before ordering. You will need to type in your requested MSAs when ordering.)
State & Local Government Supplement

State & Local Government Market Supplement BEQI indices are derived solely from a geographic territory's share of all state and local government employees in the United States. For this reason, the BEQI indices are the same for all 51 equipment types.

Per State (available to independent, locally owned dealerships only; limit five per dealership):

  • BTA Member Dealer Price: $75 per state (Includes states index and separate indices for each ZIP code and county in the that state.)
  • Non-Member Independent Dealer Price: $150
  • Click here to order by state.
Per Metropolitan Statistical Area (MSA) (available to independent, locally owned dealerships only; limit five per dealership):
  • BTA Member Dealer Price: $50 per MSA (Includes MSA index and separate indices for each ZIP code and county in the that state. Generally, MSAs are cities with populations more than 250,000 and their surrounding areas. You will need to type in your requested MSAs when ordering.)
  • Non-Member Independent Dealer Price: $100
  • Click here to order by MSA. (Click here for a list of 2013 MSAs and counties before ordering. You will need to type in your requested MSAs when ordering.
How do I use the BEQI? Click here for a guide.

For manufacturer pricing, email brent@bta.org.