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Business Equipment Quota Index (BEQI)
The 2010 BTA Business Equipment Quota Index (BEQI) provides market potential (product demand) indices for the U.S. market. Specifically, through a comprehensive study conducted on behalf of BTA by Lieberman Research Group, a market research and consulting firm, in partnership with MarketResearch.com, users of the BEQI are provided with an index for the desired state, county, MSA (metropolitan statistical area) or ZIP code in the United States. These indices can be used to:
  • Forecast Sales
  • Evaluate Territories
  • Measure Sales Potential
  • Establish Sales Quotas
  • Measure Sales Performance
To meet the needs of various BEQI users, BTA reports on several major office equipment categories. The specific product lines covered are MFPs laser printers (categorized by color capability and page-per-minute printing speeds), wide-format printers, dedicated scanners and fax machines. For each category, BEQI indices are provided for 2009 (actual purchases) and planned purchases for 2010 and 2011.

Each BEQI index number is based on two data sources: (1) Dun & Bradstreet data showing the number of employees by industry in each geographical area; and (2) data from a survey of hundreds of decision-makers regarding the amounts of equipment purchased in 2009, and planned for 2010 and 2011. Respondents took part in a Web-based survey (stratified by 13 industries). Respondents were screened to verify that they were involved in business equipment purchasing decisions, and that they were employed by non-government organizations with at least 10 employees. To derive the BEQI indices, ratios of equipment purchases per employee were computed at the industry level and then applied to the distribution of employment by industry at each geographic level.

The 2010 BEQI includes the results of questions asked of those surveyed about current and planned use of managed print services (MPS) contracts and about centralization/decentralization of office equipment purchasing.

New with the 2010 BEQI, a State & Local Government Supplement is also available.

The BEQl provides indices at the state, county, ZIP code and MSA level for the following 17 categories:

Monochrome MFPs:
  • All monochrome MFPs
  • 11-30 ppm (Segment 1 & 2)
  • 31-69 ppm (Segment 3 & 4)
  • 70+ (Segment 5 & 6)
Color MFPs:
  • All color MFPs
  • 11-30 ppm (Segment 1 & 2)
  • 31-69 ppm (Segment 3 & 4)
  • 70+ (Segment 5 & 6)
Single-function color laser printers:
  • All single-function color laser printers
  • 11-30 ppm (Segment 1 & 2)
  • 31-69 ppm (Segment 3 & 4)
  • 70+ (Segment 5 & 6)
All monochrome and color MFPs
All single-function monochrome laser printers
Facsimile machines
Wide-format printers
Dedicated scanners

2010 BEQI Pricing

Private Companies
Per State (available to independent, locally owned dealerships only; limit five per dealership):
  • BTA Member Dealer Price: $150 per state (Includes state index and separate indices for each ZIP code and county in that state.)
  • Non-Member Independent Dealer Price: $300
  • Click here to order by state.

Per Metropolitan Statistical Area (MSA) (available to independent, locally owned dealerships only; limit five per dealership):
  • BTA Member Dealer Price: $125 per MSA (Includes MSA index and separate indices for each county in that MSA. Generally, MSAs are cities with populations over 250,000 and their surrounding areas. You will need to type in your requested MSAs when ordering.)
  • Non-Member Independent Dealer Price: $250
  • Click here to order by MSA. (Click here for a list of 2010 MSAs and counties before ordering. You will need to type in your requested MSAs when ordering.)

State & Local Government Supplement
State & Local Government Market Supplement BEQI indices are derived solely from a geographic territory's share of all state and local government employees in the United States. For this reason, the BEQI indices are the same for all 51 equipment types.

Per State (available to independent, locally owned dealerships only; limit five per dealership):
  • BTA Member Dealer Price: $75 per state (Includes states index and separate indices for each ZIP code and county in the that state.)
  • Non-Member Independent Dealer Price: $150
  • Click here to order by state.
Per Metropolitan Statistical Area (MSA) (available to independent, locally owned dealerships only; limit five per dealership):
  • BTA Member Dealer Price: $50 per MSA (Includes MSA index and separate indices for each ZIP code and county in the that state. Generally, MSAs are cities with populations more than 250,000 and their surrounding areas. You will need to type in your requested MSAs when ordering.)
  • Non-Member Independent Dealer Price: $100
  • Click here to order by MSA.(Click here for a list of 2010 MSAs and counties before ordering. You will need to type in your requested MSAs when ordering.

How do I use the BEQI? Click here for a guide.

For manufacturer pricing, e-mail brent@bta.org.