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Welcome to the Business Technology Association!
Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.

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Cloud Services
It used to be that a "cloud" was no more than one of those puffy things in the sky. The Oxford Dictionary offers us this definition: "A visible mass of condensed water vapor floating in the atmosphere, typically high above the ground." Oxford also defines "cloud" as "a network of remote servers hosted on the Internet and used to store, manage and process data in place of local servers or personal computers." When you think about the word "cloud" what are you most often doing? Looking up or looking forward?

Capture the Magic
With a focus on all that is new in the office technology industry, BTA West hosted its annual Capture the Magic district event Aug. 7-8. The event was held at the Bellagio hotel in Las Vegas, Nev. Capture the Magic featured a keynote workshop by Jaynie Smith, president and CEO of Smart Advantage. There were also six educational sessions. Each session focused on adapting to changes in the industry. The schedule also included a welcoming reception and a Cirque du Soleil Beatles LOVE performance at the Mirage.

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