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Welcome to the Business Technology Association! Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.
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Managed IT Services Here it is in a nutshell: The office technology dealership aligns itself with a third-party IT support provider that, for a monthly fee, remotely monitors the networks of the dealership's customers via a network operations center (NOC), ensuring everything is running smoothly.
Handling Objections Do you feel anxiety coming on when you think of a customer throwing you an objection? This can be a challenging area, especially for newer sales reps. Fortunately, it does not have to be that way. An objection is a natural occurrence whenever someone is making a decision.