BTA's 'Building My Business' Webinar SeriesDesigned to help dealers improve the management of their companies,Length: One hourCost: Free to BTA membersClick here to view past webinar PowerPoint presentations.The following webinars have been scheduled:April 2014How to Sell 'Beyond the Box'4 p.m. Eastern, Thursday, April 24Presented by Julie Hansen, founder, Performance Sales and TrainingLike sugar, wheat or pork bellies, to customers, technology is often considered a commodity. In today's competitive market, how can you make sure you rise above the shrinking margins and price wars of selling a commodity? Not by using the same sales tools and techniques you have used in the past. In this webinar, Hansen will reveal the innovative skills you need to sell "beyond the box" and create those critical points of differentiation in the eyes of your customers that will lead you away from selling high-risk commodities and into selling preferred solutions. Attendees will learn how to: stand out from the competition; deliver a compelling message; structure a demonstration for success; use stories to gain emotional buy-in; and make a message "sticky."
take full advantage of market opportunities and, ultimately, improve the bottom line.
Hansen is the author of "ACT Like a Sales Pro!" and is founder of Performance Sales and Training, providing sellers of technology with innovative and effective ways to differentiate their solutions. She has provided sales training to thousands of sales professionals worldwide from such companies as IBM, Oracle, SAP, National Public Radio and Coldwell Banker.
Click here to register for the April webinar.
Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.
Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.