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Building My Business Webinar Series
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Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

January 2018
The Great Industry Reboot
4 p.m. Eastern, Thursday, Jan. 25

Presented by Randy Dazo, group director of office technology services, Keypoint Intelligence-InfoTrends

The office technology industry has gone through significant transformation over the years, moving from analog to digital, to solutions and services. At the same time, our industry has been able to overcome significant changes and challenges from forces within and some that have been out of our control. That said, over the last few years we have seen almost every manufacturer in our industry go through some significant shifts and transformations. HP’s split and its pending acquisition of Samsung and focus on A3, and Xerox’s split and its renewed focus on technology with its broadest announcement of products and the acquisition of Lexmark, which has shifted its focus primarily on hardware and selling its solutions business — are just some of the big changes we have seen. Keypoint Intelligence has embarked on a study that will look at each manufacturer’s new strategies and will be talking to senior management in these organizations to understand how their new strategies will impact the market. Additionally, Keypoint Intelligence will be conducting a survey to see how and if these new strategies will impact channel businesses or their decisions to partner or part with suppliers in the future. This webinar will review the results from this research — both the manufacturer interviews, as well as the channel's views.

Dazo is the group director for InfoTrends' office technology services and BLI's office editorial and analyst team. These teams work on the insights, reporting and analysis for the hardware, supplies, solutions, services and verticals markets for both InfoTrends and BLI office group offerings. With more than 25 years of experience in the IT and office technology industry, Dazo leads InfoTrends' and BLI's continuous information service practices in the office technology area on a global basis. Prior to joining InfoTrends, he held senior positions at Ricoh, Sharp, Net2Phone, Minolta and Canon in various roles of product and channel marketing, sales, training, service and professional services and solutions. Dazo holds a bachelor's degree in economics with a minor in technology from State University of New York at Stony Brook.

Click here to register for the January webinar.

February 2018
The Five Keys to a Sales Force Turnaround
4 p.m. Eastern, Wednesday, Feb. 7

Presented by Troy Harrison, professional sales trainer & consultant, Troy Harrison & Associates

Do you need to turn your sales force's performance around or build a top-performing sales team? It can be more difficult and complicated now than ever. With the advent of the Internet and social media, there are more variables in selling than ever — and even more variables in managing a sales force. In this webinar, Harrison draws on his 25-plus years of success in executing sales turnarounds to distill what could be a complicated process down to a simple, five-step program. Whether you need to perform a turnaround or just fine-tune, this webinar will give you hard takeaway steps to grow your business. Topics covered include: assessing your current sales team; finding your Freds — the customers you will build your business around; finding the right salespeople; what you need to know to train your salespeople; and the right leadership.

Harrison is the author of "Sell Like You Mean It!" and "The Pocket Sales Manager," and is a speaker, consultant and sales navigator. He helps companies build more profitable and productive sales forces.

Click here to register for the February webinar.

Members: Click on the registration links above to register directly with GoToWebinar. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.

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