BTA's 'Building My Business' Webinar SeriesDesigned to help dealers improve the management of their companies,Length: One hourCost: Free to BTA membersClick here to view past webinar PowerPoint presentations.The following webinars have been scheduled:September 2016How to Increase Sales & Retain Accounts in the New Era of Office Technology4 p.m. Eastern, Thursday, Sept. 22Presented by Rick Reynolds, CEO, AskForensics
take full advantage of market opportunities and, ultimately, improve the bottom line.
The office technology industry is evolving and changing in major ways. It was a transactional world, but has since shifted to a high-performance service industry. How prepared is your dealership to win new sales and retain existing accounts in this ultra-competitive industry? If you want to win in this new era, your company has to become adept at uncovering what customers really want. This webinar will address real-world examples and strategies for uncovering client needs and identifying areas of vulnerability in accounts before it is too late. It will also address the often undetected, not-so-obvious cracks in client relationships that put critical client accounts "at risk," according to sales and account retention data from the AskForensics Knowledgebase of more than $14 billion worth of contracts and proposals of enterprise companies. The insight from this webinar will help attendees more closely align with the business objectives of their customers.Reynolds is a co-founding partner and the CEO of AskForensics, which helps Fortune-ranked companies win more deals and strengthen multimillion-dollar accounts. AskForensics is the publisher of the annual AskForensics Sales Analysis, which provides real-world statistical insight on why enterprise companies win or lose sales and accounts.Click here to register for the September webinar.Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.