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Building My Business Webinar Series


BTA's 'Building My Business' Webinar Series

Designed to help dealers improve the management of their companies,
take full advantage of market opportunities and, ultimately, improve the bottom line.


Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

July 2014
LinkedIn — More Than a Networking Tool
4 p.m. Eastern, Wednesday, July 23

Presented by R. Thomas Bruguiere, vice president of recruitment, Crawford Thomas Recruiting

LinkedIn is a powerful tool that, when utilized correctly, is the world's largest free résumé database and CRM system in the world. Understanding how to utilize LinkedIn correctly can benefit and grow your dealership tremendously. This session will address and show you how to utilize LinkedIn as a recruiting resource and a sales prospecting tool. It will also show participants how to maximize their current LinkedIn profiles or create one for the first time.

R. Thomas Bruguiere is vice president of recruitment for Crawford Thomas, a nationwide executive recruiting firm based in Orlando, Fla., with offices in Houston, Dallas, Atlanta and Washington, D.C. Bruguiere has more than seven years of executive recruiting experience in the office technology industry for both OEMs and independent dealerships. Currently, he oversees more than 40 recruiters in Crawford Thomas' Orlando headquarters.

Click here to register for the July webinar.

August 2014
Hire and Train Top Salespeople: Get the Most Out of Your Team
4 p.m. Eastern, Thursday, Aug. 14

Presented by Troy Harrison, president, SalesForce Solutions

Do you struggle to hire the right salespeople and help them succeed? If you do, you are not alone. Many small business owners see hiring as a "black art" and feel powerless to distinguish between salespeople to find the winning combination for their teams. This results in hires based on faulty information, on trained interviewers and on simply hiring "Mr. Right Now" instead of "Mr. Right." In this webinar, Harrison will give you tools to find the right salesperson for your company and your opportunity. You will learn how to: build a search process that works; screen a résumé in 10 seconds — accurately; conduct a winning interview; know what references are meaningful and what references are not; use third-party assessments the right way; and more.

Troy Harrison is the author of "Sell Like You Mean It!" and a speaker, consultant and sales navigator. He helps companies build more profitable and productive sales forces with his cutting-edge sales training and methodologies.


Click here to register for the August webinar.

Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
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