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Building My Business Webinar Series
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BTA's 'Building My Business' Webinar Series

Designed to help dealers improve the management of their companies,
take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

December 2015
How to Effectively Use Yelp & Twitter
4 p.m. Eastern, Wednesday Dec. 16

Presented by Andy Slawetsky, president, Industry Analysts Inc. (IA)

Who uses Yelp and Twitter and how do they work? In this webinar, Slawetsky will explain why should dealers use Yelp and Twitter to improve their business success. He will cover the basics of both platforms and show you how to set up and maintain your Yelp and Twitter accounts.

Slawetsky, president of Industry Analysts Inc. (IA), began his career selling copiers outside of Washington, D.C. In 1996, he joined IA as an industry analyst, covering the print and copy industry. In 2012, Slawetsky launched the online industry publication, The What's Happenin' Report. He is a frequent speaker and guest at industry trade shows from virtually all vendors in this space. Additionally, Slawetsky provides dealer training, online copier/MFP/solutions comparison tools and social media consulting services for dealers and SMBs throughout the world.

Click here to register for the December webinar.

January 2016
Quick Start Session to Transitioning to Managed Services
4 p.m. Eastern, Tuesday Jan. 12

Presented by Ted Roller, CompTIA

Looking to transform your business to the profit-rich, recurring revenue model of managed IT services? This webinar will provide attendees with the necessary skills and techniques they need to offer solid managed services. Learn how to identify new and recurring revenue opportunities and gain insights into investing in the right people, sales techniques and processes for success.

In addition to being a CompTIA faculty member, Roller is a partner in GetChanneled, a "virtual channel chief" consultancy that enables quality software and hardware vendors to effectively engage the SMB channel, lower their cost of customer acquisition, increase their market reach and improve end-user satisfaction. He also chairs the CompTIA Cloud Community and writes a blog for MSPmentor. Roller has more than 25 years of experience in the SMB channel, first as a solution provider with Oxford Systems Integration, then as channel chief of Intronis and, most recently, as vice president of channel development with LogMeIn Inc. He has been recognized by MSPmentor, the Channel Company, SMB Nation and others from his contributions to the channel, and his channel programs have won a multitude of awards including "Best of Show" at CompTIA Breakaway 2009, Best Service Solution at CompTIA ChannelCon 2013 and the 2011 ASCII Cup, awarded to the top vendor company of the year. Roller served as a volunteer member of the CompTIA board of directors from 2004-2007.

Click here to register for the January webinar.

Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
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