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Building My Business Webinar Series
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BTA's 'Building My Business' Webinar Series

Designed to help dealers improve the management of their companies,
take full advantage of market opportunities and, ultimately, improve the bottom line.


Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

February 2015
How to Increase Sales Productivity & Decrease Turnover
4 p.m. Eastern, Thursday, Feb. 19

Presented by Larry Breed, vice president of sales & marketing, Market Mentor Online

While technology has changed the products and services office technology dealers sell and the way they are sold, low sales-rep productivity and high sales-rep turnover are still major concerns for BTA dealers today — just like they were for NOMDA dealers 50 years ago. Breed made his first sales call as a Lanier sales rep in 1965 and has a half century of experience in the industry. In this webinar, he will share his firsthand experiences about sales-rep productivity, turnover and lead generation, and provide attendees with a strategic plan for long-term business development.

Breed started his business career as a service technician for Lanier Business Products in Atlanta, Ga. During his 25 years with Lanier, he earned the company's highest sales achievement award for 14 years, served seven years as a district sales manager and four years in the corporate training department. After leaving Lanier, Breed started Office Automation Consultants Inc., and developed TeleMagic sales automation and CRM software solutions for office technology dealers. In 1995, he started Precision Hiring & Development, an employee assessment service that helps employers screen, hire and retain top sales, management and customer service employees. Breed has written more than 100 articles for office technology publications and has been a featured speaker and seminar leader at several corporate meetings and trade shows. In 2001, he and Jeremy Heymann formed Market Mentor Online, a staffed and managed B2B telemarketing, lead generation and CRM service.

Click here to register for the February webinar.

Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
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