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Industry Analysts' Competitive Sales Tool & MFP Reliability Widget


Industry Analysts Inc. (www.industryanalysts.com) offers BTA members a 10 percent discount on subscriptions to the DataMaster Online (DMO) competitive sales tool, which provides product specifications, pros & cons, photos, videos and side-by-side comparisons. In addition, Industry Analysts offers its MFP Reliability Widget, which allows dealers and sales reps to compare reliability of thousands of color and monochrome MFPs, at a 10 percent discount to BTA members.

DataMaster Online (DMO)
Industry Analysts has teamed up with Europe's leading print industry training and competitive analysis firm, DataMaster, to offer this competitive sales tool. The tool eliminates the need to spend hours online searching through manufacturers' websites for key information. The tool will help you with technical specifications, including critical competitive information like:
  • Consumable yields
  • Duty cycles, paper weights
  • Ozone emissions, sound levels
  • Print speed, device paper capacity
  • Processor and memory information
  • Scanning information
  • Finishing options
  • More than 60 critical specifications for each device
Plus, iPhone & Droid applications put the power of the DMO tool in your sales rep's pocket.

MFP Reliability Widget
This sales tool gives MFP sales reps the ability to print or e-mail comparative charts showing areas where your product is better than your competitor. The tool can assist in printing deal closing information to include in proposals or as customer leave-behinds. The data is compiled from service records from more than 66,000 MFPs in the field. The tool works from a PC or from an iPhone, BlackBerry or Droid.

As a BTA member, if you are interested in taking advantage of this 10 percent discount off of DataMaster Online or the MFP Reliability Widget, click here to access the discount code.

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