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ProFinance 2.0

Upcoming Workshop Dates and Locations:

Member Tuition: $1,395*
(Additional attendee from the same dealership: $1,115. Discounts do not apply to additional attendee registrations.)

Non-member Tuition:
$1,825 (Includes a one-year BTA dealer membership.)

*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.

Already attended ProFinance but would like a refresher course and to obtain the new model? BTA members can again attend for 50% off the member price. (Discounts do not apply.)

Click here to register for the March 9-10 workshop.

Click here to register for the June 22-23 workshop.

Click here to register for the Oct. 5-6 workshop.

Over the last 14 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it.

ProFinance 2.0's industry model, which includes more than 30 key benchmarks (including those for MPS), will help you and your team achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates will share their knowledge from 25-plus years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.

This hands-on training will provide practical ideas that can be put into action immediately. It will give you and your company the competitive edge that is so vital in today's marketplace. Learn proven sales and service plans, effective management bonus programs and critical organizational strategies.

Commit to improving the performance of your organization. Register today and bring your key decision makers to ProFinance 2.0. It is an investment that will give you and your team valuable knowledge and will provide immediate take-home value.

Who Should Attend: Owners and executive-level staff

  • Day One starts at 8:30 a.m. and ends at 5 p.m.
  • Day Two starts at 8:30 a.m. and ends at 2 p.m.
Continental breakfast, lunch and snacks will be provided both days.

Hotel Information:

The March 9-10 workshop will be held at:
Centric Business Systems Inc.
10702 Red Run Blvd.
Owings Mills, MD 21117
Phone: (410) 902-3300

The June 22-23 workshop will be held at:
Katun Corp.
10951 Bush Lake Road, Ste. 100
Bloomington, MN 55438
Phone: (952) 941-9505

The Oct. 5-6 workshop will be held at:
All Copy Products
4141 Colorado Blvd.
Denver, CO 80216
Phone: (303) 295-0741

Course Instructors:

Hey, founder of Strategic Business Associates, began his career with the former D.C. Hey Co. in 1973. He became president and owner of the company in 1985. Hey was responsible for growing the business from $5 million to more than $170 million in sales with more than 1,250 employees. In addition, he completed more than 12 acquisitions.

Johnson joined Strategic Business Associates in February 2010. For 13 years, he held various positions with Global Imaging Systems Inc., ending as senior vice president of acquisitions before and after it was acquired by Xerox. He was involved in all 80-plus acquisitions made during his tenure there. Prior to Global, Johnson worked as an industry consultant. Before that, he was a U.S. Marine Corps officer.

To see photos of ProFinance in session, click here.

Click here to register for the March 9-10 workshop.

Click here to register for the June 22-23 workshop.

Click here to register for the Oct. 5-6 workshop.


"The workshop provided me with greater insight and a better understanding of the financial benchmark tool. This will help me make better decisions as a manager to help our company meet our goals. I felt that John Hey and Todd Johnson did an excellent job presenting the material and showed their exceptional knowledge of our industry."
John Welch
Southwest Office Systems Inc.
Dallas, Texas

"The financial model was great and the general industry knowledge was invaluable. This workshop gave me a great opportunity to find what is working and not working. The industry insight was excellent."
Jeremy Lee
Edge Business
Systems LLC
Roswell, Georgia

"This class brought benchmarks and financial information, coupled with thought-provoking information on how we operate currently. It is a great tool to evaluate our current structure, procedure and offerings."
Donna Nabors
Southwest Office Systems Inc.
Dallas, Texas

"Brilliant! Marvelous! Stupendous! For two years, I've searched for
a tool to rate my company's performance. I needed one that has benchmarks, a clear growth path and could be 'tuned' to my dealership. BTA's ProFinance course is a solid tool and an easy-to-understand framework for getting a dealership into shape."

Sheldon Michaels
Southern Office Machines
Marietta, Georgia

"This course was very well done. The presenters were obviously knowledgeable and knew their material; they presented it flawlessly. Great job!"
Scott Benson
Toshiba Business Solutions
Rochester, New York

"After working for a company that has implemented this model, I have an extreme appreciation for it and the culture and integrity that it brings to the business. Well done!"
Cyndi Orner
Fisher's Document Systems
Boise, Idaho

"In my short six years in this industry, this was probably one of the most beneficial sessions I have ever attended. Todd and John both did great and your information was invaluable. Thanks again."
Gene Daniel
R.K. Black Inc.
Oklahoma City, Oklahoma

For more ProFinance testimonials,
click here.
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