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ProFinance 2.0

Upcoming Workshop Dates and Locations:

  • April 8-9, 2015 - Stargel Office Solutions, Houston, Texas
  • June 10-11, 2015 - Meridian Imaging Solutions, Alexandria, Va.
  • Oct. 8-9, 2015 - ProCopy Office Solutions Inc., Tempe, Ariz.
Member Tuition: $1,395*
(Additional attendee from the same dealership: $1,115. Discounts do not apply to additional attendee registrations.)

Non-member Tuition:
$1,825 (Includes a one-year BTA dealer membership.)

*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.

Already attended ProFinance but would like a refresher course and to obtain the new model? BTA members can again attend for 50% off the member price. (Discounts do not apply.)

Click here to register for the April 8-9 workshop.

Over the last 13 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with the introduction of color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it.

ProFinance 2.0 incorporates these changes into the new industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates will share their knowledge from 25-plus years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.

This hands-on training will provide practical ideas that can be put into action immediately. It will give you and your company the competitive edge that is so vital in today's marketplace. Learn proven sales and service plans, effective management bonus programs and critical organizational strategies.

Commit to improving the performance of your organization. Register today and bring your key decision makers to ProFinance 2.0. It is an investment that will give you and your team valuable knowledge and will provide immediate take-home value.

Who Should Attend: Owners and executive-level staff

  • Day One starts at 8:30 a.m. and ends at 5 p.m.
  • Day Two starts at 8:30 a.m. and ends at 2 p.m.
Continental breakfast, lunch and snacks will be provided both days.

Hotel Information:

April 8-9:
The workshop will be held at BTA member dealership:
Stargel Office Solutions
4700 Blalock Road
Houston, TX 77041
Phone: (713) 461-5382

Nearby hotels:
​Sheraton Houston West Hotel
11191 Clay Road
Houston, TX 77041
Phone: (281) 501-4200

La Quinta Inn & Suites Clay Road
4424 Westway Park Blvd.
Houston, TX 77041
Phone: (713) 939-1400

Holiday Inn Hotel & Suites Houston West — Westway Park
4606 Westway Park Blvd.
Houston, TX 77041
Phone: (713) 996-8200

June 10-11:
The workshop will be held at BTA member dealership:
Meridian Imaging Solutions
5775 General Washington Drive
Alexandria, VA 22312
Phone: (
888) 289-2776
Attendees should fly into the Washington Dulles airport. Depending on the time of day, the trip from the airport to Meridian takes 20 minutes to 1.5 hours.

Nearby hotels:
Residence Inn Springfield Old Keene Mill
6412 Backlick Road
Springfield, VA 22150
Phone: (703) 644-0020

Hilton Springfield
6550 Loisdale Road
Springfield, VA 22150
Phone: (703) 971-8900

Oct. 8-9:
The workshop will be held at BTA member dealership:
ProCopy Office Solutions Inc.
1917 E. 5th St.
Tempe, AZ 85281
Phone: (480) 557-0656

Course Instructors:

Hey, founder of Strategic Business Associates, began his career with the former D.C. Hey Co. in 1973. He became president and owner of the company in 1985. Hey was responsible for growing the business from $5 million to more than $170 million in sales with more than 1,250 employees. In addition, he completed more than 12 acquisitions.

Johnson joined Strategic Business Associates in February 2010. For 13 years, he held various positions with Global Imaging Systems Inc., ending as senior vice president of acquisitions before and after it was acquired by Xerox. He was involved in all 80-plus acquisitions made during his tenure there. Prior to Global, Johnson worked as an industry consultant. Before that, he was a U.S. Marine Corps officer.

To see photos of ProFinance in session,
click here.

Click here to register for the April 8-9 workshop.

"The workshop provided me with greater insight and a better understanding of the financial benchmark tool. This will help me make better decisions as a manager to help our company meet our goals. I felt that John Hey and Todd Johnson did an excellent job presenting the material and showed their exceptional knowledge of our industry."
John Welch
Southwest Office Systems Inc.
Dallas, Texas

"This class brought benchmarks and financial information, coupled with thought-provoking information on how we operate currently. It is a great tool to evaluate our current structure, procedure and offerings."
Donna Nabors
Southwest Office Systems Inc.
Dallas, Texas

"Brilliant! Marvelous! Stupendous! For two years, I've searched for
a tool to rate my company's performance. I needed one that has benchmarks, a clear growth path and could be 'tuned' to my dealership. BTA's ProFinance course is a solid tool and an easy-to-understand framework for getting a dealership into shape."

Sheldon Michaels
Southern Office Machines
Marietta, Ga.

"This course was very well done. The presenters were obviously knowledgeable and knew their material; they presented it flawlessly. Great job!"
Scott Benson
Toshiba Business Solutions
Rochester, N.Y.

"After working for a company that has implemented this model, I have an extreme appreciation for it and the culture and integrity that it brings to the business. Well done!"
Cyndi Orner
Fisher's Document Systems
Boise, Idaho

"In my short six years in this industry, this was probably one of the most beneficial sessions I have ever attended. Todd and John both did great and your information was invaluable. Thanks again."
Gene Daniel
R.K. Black Inc.
Oklahoma City, Okla.

For more ProFinance testimonials,
click here.
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