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Welcome to the Business Technology Association!
Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.

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Environmental Focus
Do you remember the Keep America Beautiful public service announcement (PSA) on television in the 1970s featuring a Native American? We saw him row a canoe in polluted water, step onto a littered river bank and shed a tear when trash is thrown at his feet from a passing car on a crowded highway. If so, you may also remember the announcer's bold pronouncement: "People start pollution; people can stop it."

Why Can't You Do That?
Big news! Imaging systems sales revenues are down. Gross margins are down. Page volumes are declining. Revenue per unit sold is dropping like a stone thanks, in part, to lower prices for A4 products. Couple these trends with the fact that business costs are increasing (cost of sales alone; just the rep and direct expenses) — up more than 10 percent in the last three years (source: Industry Analysts Inc. "Imaging Systems Dealer Strategies"). OK, so it is not "big news." Instead, most analysts have been stating and restating the obvious for years.

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