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Welcome to the Business Technology Association! Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the primary goal of helping businesses optimize business document and information workflows. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.
Click here to see what members are saying about BTA.
Production Print Admit it. You may not sell production print devices, but you have at least stopped to look at them, in awe, at your manufacturer's annual dealer meeting or at some other industry event. They are amazing. In terms of immensity, when fully configured with inline finishing capabilities, they essentially sit at the top of the office technology stack as "one mean copying machine." (OK, really a "printing machine.") If you linger a bit while standing before one of these monsters, you will find yourself wondering about the revenue they could generate for your dealership.
Remain in Control As a dealership principal, you would not give complete and total control of your financial books to one individual without knowing how to access them or be able to take control of them yourself at any point, if necessary. It is not a stretch to say this could be a potentially detrimental move to the longevity of a business. While this is an over-the-top example, you could see a similar level of damage to your dealership and your dealership's reputation when you allow someone else to create and hold the "keys" to your dealership's social media accounts.