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Welcome to the Business Technology Association!
Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the primary goal of helping businesses optimize business document and information workflows. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.

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Managed IT Services
Bob Dylan's iconic lyrics were not written for the office technology industry, but they certainly apply: "The times they are a-changin'." Today, printers and MFPs remain the core products for most BTA Channel dealers. However, with the decline in printed pages, as well as product commoditization, dealers are seeing that the future ideal mix of products and services will be significantly different than it is today.

Making Data Work
Over the past few years, many office technology dealerships have offered a pay-one-price-per-page or managed print services (MPS) program to customers. In order to do so, the first question that needs to be asked is: "What are my costs?" It is an easy question, but arriving at the answer can take a lot of work. The good news is that if you have a dealer management system, much of the information you need already exists inside it. Here is a quick look at how to leverage your data to increase the gross margin of your MPS program.

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