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Welcome to the Business Technology Association! Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the primary goal of helping businesses optimize business document and information workflows. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.
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The Vertical Approach Even though dominant vertical markets have been around since the beginning of the office technology industry, some detractors may still say: "Yes, but in reality there is a relatively small number of these industries within a given community." That may be true, but if you mentally stack, by industry, all businesses in each of these dominant industries atop one another, what do you get? Some very tall "stacks" of vertical sales opportunities.
The Power of LinkedIn In my 27 years in the office technology industry, there have been numerous changes — from thermal-paper faxing to plain-paper faxing, from analog to digital and, lastly, the birth of the Internet, just to name a few. These technology changes have played an integral part in how the industry has evolved.