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Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.
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Document Management
If yours is among the office technology dealerships that are focused solely on providing customers with hardware, many would agree you are missing numerous sales and revenue opportunities. After all, while the office copier/MFP provides two touch points to files/documents — the input through scanning and the output through printing or copying — the lifecycle of any file extends well beyond its contact with hardware. Perhaps it is time to transition your dealership's primary focus from the hardware you sell to the electronic files your customers use on a daily basis.
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More Cool Technology
In my February Office Technology article, I told you about some pretty amazing free tools that could help power your marketing efforts. In this article, I will focus on some free, or nearly free, sales tools that can improve your sales tracking, build customer relationships and even save you some money. At the BizCAT Group (www.thebizcats.com) we have reviewed and tested each of these products and, the bottom line is: We love them! So, give them a try and drop us an e-mail to let us know what you think.
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Click here for all Office Technology magazine articles.

'Building My Business' Webinar Set for March 11 Click here
Kodak Releases i4000 Series Scanners Click here
Compass Announces Partnership with ECi Click here
Click here for all BTA Hotline Online articles.
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(Click the logos to see our full lists of Service and Vendor Associate Members)
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Business Technology Association
12411 Wornall Road, Suite 200
Kansas City, MO 64145
General Tel: (816) 941-3100
FAX: (816) 941-4838
e-mail: info@bta.org
Member Services: (800) 505-BTA1 (2821)
Legal Services: (800) 869-6688 (Members ONLY)
Education Services: (800) 843-5059
Questions and comments? Contact BTA at info@bta.org
Copyright 2010 © Business Technology Association.
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