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Jan. 21, 2014
Issue No. 384

Generate leads for your sales force with targeted marketing from Evolved Office

Evolved Office provides highly targeted marketing services and ready-to-go content specifically designed for office equipment dealers and business solution providers. Our industry-specific marketing and sales solutions include content that answers your customers' objections, and our trackable marketing platform will generate leads for your dealership.

Some of our marketing solutions include:

  • PDF & Email Newsletters
  • Video Brochures
  • Postcards
  • E-SHOTS (Email Marketing)
  • Custom Brochures
  • Case Studies
  • Social Media Management
  • Event Campaigns
  • Managed Campaigns

BTA members enjoy discounted rates, so contact us today at (954) 903-7900 or email Learn more at

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

'Top of the Rio' BTA Dealer Member Appreciation Reception to Take Place at ITEX 2014
The Business Technology Association (BTA), along with sponsors ECi Software Solutions, Katun, OKI Data Americas and Square 9, will host a reception for BTA member dealers at the ITEX 2014 National Conference and Expo.

Print Tracker Announces Integration with SAP Business One
Print Tracker has announced that collected meter information can now be integrated into the enterprise resource management software SAP Business One.

Ricoh to Acquire mindSHIFT Technologies
Ricoh has announced that it has reached an agreement to buy mindSHIFT Technologies Inc., a provider of managed IT, cloud, data center and professional services to small and mid-sized organizations, from Best Buy Co. Inc.

Toshiba & Stargel Office Solutions Invite Navy SEALs to NFL's Pro Bowl
BTA member dealership Stargel Office Solutions of Houston, Texas, has announced that Sue Dailey, major account manager, was the recent winner of the annual Toshiba America Business Solutions Pro Bowl color copier/MFP contest.

Innovolt Survey Reveals High Cost of Equipment Failure
The costs and challenges associated with electronic asset failures are significant. To better understand these issues, Innovolt Inc. sponsored a survey of executives from several industries that are particularly dependent upon the reliability, performance and lifespan of sensitive electronic equipment.

Balboa Capital Expands Large-Ticket Financing Division
Balboa Capital has announced that it has expanded its large ticket financing division.

Katun Introduces New Color Toner for Use in Kyocera Mita FS-C5350
Katun Corp. has introduced Katun Performance color toners for use in Kyocera Mita FS-C5350 DN printer applications.

ITEX 2014 Offers Sessions on Managed Services & MPS
As a part of the 2014 educational program, ITEX 2014 is offering two days filled with managed services and MPS education, including a dedicated track, "Converge: Managed Services & MPS Solutions," and a Strategy Forum spanning two days.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "What Does Good Look Like Now?"
The office technology industry model for success has been the key to improving dealer performance over the years. Now, as managed print and managed services continue to grow, the model is more important than ever. Are you looking to maximize performance in today's changing world? In this webinar, John Hey and Todd Johnson of Strategic Business Associates will review the model along with the strategies and practices being employed by the most profitable dealerships in the industry today. For more information or to register online, click here.
Select Dealer Group Meeting - Tampa, Fla.
13FIX: Cost Management for Service 2.0 - Orlando, Fla.
Successful BTA dealers use their service departments to maintain profit margins as new equipment sales margins decline. FIX, BTA's popular service workshop, teaches you how to compute the cost of your service labor hour (service burden rate) and improve your overall service department profitability. Workshop instructors Ronelle Ingram and Rock Janecek will cover proven management and customer service programs to improve morale within your service department. Those struggling with MPS and IT issues can learn new management skills to help transition your staff to the realities of solution-based servicing. This is a highly interactive, energetic classroom experience. Attendees to the Feb. 13 workshop receive FREE registration to Winter Break. For more information or to register online, click here.
13-14PRO Dealer Group Meeting - Orlando, Fla.
14-15Winter Break - A district event hosted by BTA Southeast - Orlando, Fla.
BTA Southeast will host its annual spring district event, open to BTA members and non-members from across the country, on Feb. 14-15, 2014, at the Walt Disney World Swan in Orlando, Fla. This event will be a great setting to learn from industry leaders, gather new ideas and network with your peers. The event will feature a keynote presentation by Mason Olds of Canon U.S.A. Inc., five additional educational sessions presented by industry leaders and a dealer panel focused on business transformation. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. To wrap up the event, attendees will travel to Epcot to spend the evening at the park. For more information or to register online, click here.
20Building My Business Webinar: "How Does the Affordable Care Act Affect Your Dealership?"
Google "Affordable Care Act" or "Obamacare" and you can easily get overwhelmed with articles, interviews, editorials and blog talk on this controversial law. In this webinar, Jim Kahrs of Prosperity Plus Management Consulting Inc., will provide you a better understanding of the new health-care reform act and a more concrete idea as to its impact on your dealership in 2014. For more information or to register online, click here.
BTA MPS Survival Guide Workshop - Las Vegas, Nev.
What does it take to survive — even thrive — in the transition to a profitable MPS model for your business? What are your solution options for an MPS model? Which one fits best based on your company's capabilities and assets? How do you build a solid business plan for MPS that will result in a growing, profitable business for you well into the future? How do you compensate your sales organization for your MPS solution offering? Join Doug Johnson of Supplies Network for an interactive, hands-on workshop where your questions will be answered and more. This workshop will cover the various program options available in the market today, explore the resource and skill requirements for each, and highlight the financial impacts of an MPS business model on your current business. For more information or to register online, click here.
11-13ITEX 2014 National Conference and Expo - Las Vegas, Nev.
BTA Members: Use promo code B300E when registering for $100 off All Access and Main Conference Passes. Be sure to stop by BTA's booth, #242, to pick up your invitation to the Top of the Rio BTA Dealer Member Appreciation Reception. For more information or to register online, click here.
12Top of the Rio: The BTA Dealer Member Appreciation Reception at ITEX 2014 - Las Vegas, Nev.
Join your fellow BTA member dealers for food, drinks, networking and a great view of the Las Vegas Strip from the VooDoo Rooftop Nightclub atop the Rio All-Suite Las Vegas Hotel and Casino. For more information, click here.
18BTA Field Service Foundations Workshop - Irvine, Calif.
The BTA Field Service Foundations Workshop, led by John Hamilton of Service Strategies Corp., is designed for service professionals looking to improve their industry-related management skills. The course provides a solid foundation of skills needed to successfully manage a field service operation and includes two full days of university-level instruction. Field service managers must have a high quotient of skills and insights into the specific demands of their customers, team members and the service business environment. The course includes topics covering leadership, coaching and facilitating the activities of a field service team toward the accomplishment of the evolving technical services mission. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The January issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

BTA District Events

BTA will host five educational and networking events in 2014, featuring presentations by leading industry experts. BTA members receive discounted registration to all of 2014’s district events.

For more information, visit

For more information on other BTA member benefits, visit

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