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Feb. 3, 2015
Issue No. 438

BTA Member Dealers:
Receive 2-for-1 registration when you register by Feb. 18, 2015.

3D: The Next Evolution in Printing

With the rapid growth in 3D printing, there's never been a better time for office technology dealers to grow their businesses ... and there's no better distributor to partner with than ScanSource. By expanding into this market with your existing verticals, you will generate recurring revenue from hardware, consumables and service. And as the industry-leading distributor, we understand exactly what you will need to successfully bring this new technology to your marketplace. Call us now to learn about what has been projected to be an $18 billion industry by 2018.

Call or email us today to learn how we can help you thrive in this very lucrative market.

Visit, call (855) 252-6589 or email

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Welcomes 10 New Members

Epson Partners with Print Audit
Epson America Inc. has announced its partnership with Print Audit. Epson's certification of Print Audit applies to the entire line of Epson WorkForce Pro commercial printers, including models powered by PrecisionCore technology, Epson's next-generation printing technology.

In Memoriam: George Roy
George F. Roy, Sr., 77, of Park Ridge, N.J., passed away on Tuesday, Dec. 23, 2014.

UniFi Equipment Finance Continues Expansion
UniFi Equipment Finance has announced several promotions and additions to its staff in order to further the growth the company has seen within the past year.

Impact Networking Acquires NorthShore Business Technology
BTA member Impact Networking, Waukegan, Wis., has announced the acquisition of NorthShore Business Technology, a Konica Minolta office technology dealership headquartered in Kenosha, Wis.

Pros Elite Group & Melissa Whitaker International Announce April Advanced Sales Management Training
Pros Elite Group and Melissa Whitaker International have announced they will conduct three more Advanced Sales Management Training seminars in 2015 as a result of sold out classes in January and February.

MPSA Nominations Open for Board of Directors & Executive Committee
The Managed Print Services Association (MPSA) announced the opening of nominations for its 2015 elections.

Click here for all recent BTA Hotline articles.

BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
4-6Select Dealer Group Meeting - New Orleans, La.
19Building My Business Webinar: "How to Increase Sales Productivity & Decrease Turnover"
While technology has changed, the products and services office technology dealers sell, the way they are sold, low sales rep productivity and high sales rep turnover are still major concerns for BTA dealers today — just like they were for NOMDA dealers 50 years ago. Larry Breed of Market Mentor Online made his first sales call as a Lanier sales rep in 1965 and has a half century of experience in the industry. In this webinar, he will share his firsthand experiences about sales rep productivity, turnover and lead generation, and provide attendees with a strategic plan for long-term business development. For more information or to register online, click here.
BTA Service Management Workshop - Orlando, Fla.
There is not a cookie-cutter approach to improving service financial performance, because every dealership is different in various ways. Therefore, it is important for dealers to understand what good looks like for their individual needs to help them develop plans for improvement. The BTA Service Management Workshop, led by Ken Staubitz of BEI Services, was developed to help dealership principals and service leaders not only learn about the various financial and operational service benchmarks, but also to learn how to develop specific action plans tailored to each dealership. These plans will enable attendees to implement change, drive financial gain and improve customer satisfaction. Attendees to the March 18-19 workshop receive free registration to BTA's Winter Break district event. For more information or to register online, click here.
18-19PRO Dealer Group Meeting - Orlando, Fla.
20-21Winter Break - A BTA district event hosted by BTA Southeast - Orlando, Fla.
BTA Southeast will host the first of its two 2015 district events, open to dealers from across the country, on March 20-21, 2015, at Disney's Grand Floridian Resort & Spa in Orlando, Fla. The event will feature a keynote session dealer panel, seven additional educational sessions presented by industry leaders and a special session by John O'Leary of Rising Above. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. At 2 p.m. on March 21, the event will wrap up with a trip to one of the Disney theme parks of your choice: Magic Kingdom, Epcot, Hollywood Studios or Animal Kingdom. BTA Member Dealers: Register by Feb. 18 and receive 2-for-1 registration. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The February issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

BTA Scholarship Foundation

Worried about the rising cost of your child's tuition fees? The sons and daughters of full-time employees of BTA member dealerships can apply for scholarships for use at colleges or accredited vocational trade schools. Each year, BTA awards $1,000 and $1,500 scholarships to qualifying children of full, dues-paying retail dealer members and to the children of members' employees as well.

The BTA Scholarship Foundation is supported by continuing contributions from individual dealers, local and regional chapter associations, as well as manufacturers and distributors.

The scholarship application submission deadline for the 2015-2016 year is May 1, 2015.

Visit for more information.

For more information on other BTA member benefits, visit

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