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Feb. 9, 2016
Issue No. 487

The Spring Break event will feature:
• A keynote session by Dr. Steven Shepard of Shepard Communications Group.
• A dealer panel focused on emerging technologies.
• Seven additional educational sessions presented by industry experts.
• Time to network with peers and 40-plus exhibiting sponsors.
• A tour of the National World War II Museum & dinner at the museum's restaurant.
For more information, click here.

BTA member dealers receive 2-for-1 registration. Register today!

Arrive Early & Save!
IBPI will host a members-only meeting March 16-18.
IBPI members are invited to stay for BTA's Spring Break for just $100.

BEI Services will host the BEI Solution Optimization Workshop on March 17 from 1 to 5 p.m.
and will comp BTA's Spring Break registration (click the link above for details).

Epson Document Scanners Give You Freedom of Choice

Epson document scanners bring an entirely new level of efficiency to your business. Compatible with more than 70 software packages (compatibility varies by model), they offer simple setup, easy networking and built-in cloud integration to get you up and running fast. Models featuring scan speeds up to 65 pages per minute boost office productivity. And with a variety of models to choose from — including portable, workgroup and departmental solutions — there's an Epson document scanner for your business needs. Learn more about how Epson document scanners simplify document management and increase efficiency. See the entire portfolio.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

Katun Names Bob Moore President & CEO
Katun Corp. has announced that Bob Moore has been appointed president and CEO, effective Feb. 1, 2016.

ENX Magazine Appoints Todd Turner Editorial Director
ENX Magazine and ENX The Week in Imaging have announced the appointment of Todd Turner as editorial director.

LMI Adds Ninth Distribution Center in Jacksonville, Florida
LMI Solutions has announced the expansion of its U.S. delivery capabilities with a brand-new distribution center in Jacksonville, Florida.

Ametek Announces Two Acquisitions
AMETEK Inc. has announced that it has completed two acquisitions: Brookfield Engineering and ESP/SurgeX.

Balboa Capital Survey Reports Moderate to Significant Revenue Increases in Small Businesses in 2015
Balboa Capital has released the results of its winter small business survey.

Ricoh Announces SP C435DN
Ricoh has unveiled its latest solution to help small offices and businesses produce quality color prints at an affordable price.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "Google Changed in January — Have You Adjusted?"
For the first time ever, Google has published a 250-page report on how to get search rankings. You need to understand how this impacts your dealership. In plain English, copier/MFP industry veteran and online marketing expert Darrell Amy of Dealer Marketing will share the latest strategies to get your dealership ranked in Google. You will leave with a framework to evaluate SEO programs, as well as an action plan for your dealership. For more information or to register online, click here.
16-17Select Dealer Group Meeting - Chandler, Arizona
24MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour, one-on-one coaching sessions in addition to the online training sessions. During these sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
ProFinance 2.0 - Owings Mills, Maryland
Over the last 14 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
18-19Spring Break - A BTA district event hosted by BTA Southeast - New Orleans, Louisiana
Are you embracing the managed IT services opportunities within your customer base — or are you leaving money on the table while risking having your customers stolen by the competition? With a focus on managed IT services, the Spring Break event will help you better prepare your dealership to claim a greater share of this burgeoning opportunity. The event will feature a keynote session by Dr. Steven Shepard of Shepard Communications Group, a dealer panel focused on emerging technologies, and seven additional educational sessions presented by industry experts. In addition, there will be time to visit with 40-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. The event will wrap up with a tour of the National World War II Museum and dinner at the museum's restaurant. BTA member dealers receive 2-for-1 registration! For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

Click here to watch a promotional video for BTA's 90th anniversary celebration.

Jim D'Emidio of Muratec America Inc. congratulates BTA on 90 years.

Click here for more congratulatory videos.

The February issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

BTA Scholarship Foundation

Each year, BTA awards a number of $1,000 and $1,500 scholarships to qualifying children of full-time employees of dealerships that are current BTA retail dealer members. Established on Feb. 23, 1968, the BTA Scholarship Foundation is supported by continuing contributions from individual dealerships, industry manufacturers and distributors. Since the 1984-85 school year, BTA has awarded 1,378 scholarships totaling $1,553,500.

Beginning in 2015, one $3,000 scholarship was established with the Bob Goldberg Scholarship Fund to honor BTA’s General Counsel Bob Goldberg for his many years of service.

Scholarship recipients are chosen by an impartial and independent evaluator.

Visit to download or request an application. The deadline is May 2, 2016.

For more information on other BTA member benefits, visit

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BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.