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April 8, 2014
Issue No. 395

Discount room rate deadline: Monday, April 14

For almost 30 years, Copier Careers has dedicated itself exclusively to helping independent copier/MFP dealerships find the experienced staff they need to stay ahead of the curve. When color was introduced, Copier Careers was there. When analog gave way to digital, we were there. When standalone machines were replaced by networked devices, we were there. When "pushing boxes" was replaced with solution sales, we were there. When new software was introduced into the back office, we were there. While other recruiters have come and gone, Copier Careers has stayed the course. Our company is in it for the long haul, just like you.

As we get ready to release our Copier Careers 2014 Technician Salary Survey, we are asking the question: "What does it take to recruit a hybrid tech?"

Please vote here:

More than Resumes, Candidates®

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Welcomes 13 New Members

BTA Mid-America to Host Cruise to Success May 15-16 in Chicago
On May 15-16, 2014, the Business Technology Association's (BTA) Mid-America district will host its annual Cruise to Success event at the InterContinental Chicago Magnificent Mile in Chicago.

OKI Data Americas Promotes Hansinger to Vice President, U.S. Channel Sales
OKI Data Americas has announced the appointment of Mark Hansinger to vice president of U.S. channel sales.

Advanced Sales Management Course Set for July 22-23
Together, the Pros Elite Group and Melissa Whitaker International will be offering their new Advanced Sales Management training course on July 22-23 in Tampa, Fla.

Print Audit Releases Information Collection Engine Version 1.16
Print Audit has released an update for the Information Collection Engine (ICE), the scanning engine that powers its remote meter reading solution, Facilities Manager.

Toshiba Introduces e-STUDIO5560C/6560C/6570C Series
Toshiba America Business Solutions Inc. (TABS) has introduced its e-STUDIO5560C/6560C/6570C series of MFPs.

FlexPrint Inc. Opens New Regional Corporate Headquarters
BTA member FlexPrint Inc. has announced the opening of the its new eastern regional headquarters at 200 South Wacker Drive in Chicago, Illinois.

Solimar Releases SOLsearcher Enterprise 3.6
Solimar Systems Inc. has released SOLsearcher Enterprise (SSE) version 3.6, a powerful Web presentment solution that enables organizations to effectively index, store, search, retrieve and deliver large collections of transactional documents.

Katun Introduces New Toner for Use in bizhub Applications
Katun Corp. has introduced the Katun Business Color toner set for use in Konica Minolta bizhub C452/C552/C652 applications.

Nuance Announces Power PDF
Nuance Communications Inc. has announced Nuance Power PDF, which delivers high performance, an intuitive user experience and value, freeing users from the compromises of traditional PDF applications.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "How to Sell 'Beyond the Box'"
Like sugar, wheat or pork bellies, to customers, technology is often considered a commodity. In today's competitive market, how can you make sure you rise above the shrinking margins and price wars of selling a commodity? Not by using the same sales tools and techniques you have used in the past. In this webinar, Julie Hansen, founder of Performance Sales and Training, will reveal the innovative skills you need to sell "beyond the box" and create those critical points of differentiation in the eyes of your customers that will lead you away from selling high-risk commodities and into selling preferred solutions. Attendees will learn how to: stand out from the competition; deliver a compelling message; structure a demonstration for success; use stories to gain emotional buy-in; and make a message "sticky." For more information or to register online, click here.
BTA Managed Services Workshop - Chicago, Ill.
The Managed Services Business Model taught in this workshop is the first of its kind, specifically for BTA dealers, and has been developed by workshop instructors Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP), and Continuum Managed Services LLC. The companies’ combined knowledge in the managed services space will allow dealers to walk away with a "time-tested" business model and key metrics to guide success in this important strategic area. Attendees to this workshop receive free registration to Cruise to Success. For more information or to register online, click here.
14-15Select Dealer Group Meeting - San Antonio, Texas
15-16Cruise to Success - A district event hosted by BTA Mid-America - Chicago, Ill.
2014's Cruise to Success, open to BTA member and non-member dealers from across the country, is all about providing dealers the framework to change — to transform — their dealerships in order to reap the rewards of today's opportunities. The event will feature a keynote presentation by Michael George, CEO of Continuum Managed Services LLC, a dealer panel focused on driving your dealership's transformation and five additional educational sessions that collectively provide "The Five Critical Steps to Transformation." In addition, there will be time to visit with 39 exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. To wrap up the event, attendees will enjoy dinner and a scenic cruise aboard the Spirit of Chicago. Join us May 15-16 at the InterContinental Chicago Magnificent Mile in Chicago to learn how to get to where you need to be. You won't regret it. Neither will your bottom line. For more information or to register online, click here.
BTA Field Service Foundations Workshop - Irvine, Calif.
The BTA Field Service Foundations Workshop, led by John Hamilton of Service Strategies Corp., is designed for service professionals looking to improve their industry-related management skills. The course provides a solid foundation of skills needed to successfully manage a field service operation and includes two full days of university-level instruction. Field service managers must have a high quotient of skills and insights into the specific demands of their customers, team members and the service business environment. The course includes topics covering leadership, coaching and facilitating the activities of a field service team toward the accomplishment of the evolving technical services mission. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

Click here to fill out the 2014 Channel's Choice Ballot.

The April issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

BTA Scholarship Foundation

Scholarships for use at colleges or accredited vocational trade schools are available to the sons and daughters of full-time employees of BTA member dealerships. Scholarship recipients are chosen by an impartial and independent evaluator. Completed applications must be received at BTA by May 1, 2014. To obtain a scholarship application form, contact Mary Hopkins at or (816) 941-3100 or write to: BTA Scholarship Foundation, 12411 Wornall Road, Kansas City, MO 64145.

For more information, visit

For more information on other BTA member benefits, visit

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BTA Membership
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