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April 14, 2015
Issue No. 447

BTA Dealer Members Receive 2-for-1 Registration!

Crawford Thomas Recruiting, a nationwide sales recruitment firm that specializes in the recruitment of business technology sales, MPS, management and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understand the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 50-plus in-house recruiters to deliver top talent.

Crawford Thomas Recruiting makes Fortune 1000 recruitment services available to all sales organizations, regardless of their size.

Sales, technicians, IT, MPS, MNS, management/operations and admin, please email or call (888) 649-6616.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Mid-America to Host Cruise to Success May 7-8 in Minneapolis, Minnesota
On May 7-8, the Business Technology Association's (BTA) Mid-America district will host its annual Cruise to Success event at the Radisson Blu Mall of America in Minneapolis, Minnesota.

ECi Integrates Private Supply Network with B O X Partners
ECi Software Solutions has announced the latest integration of its Private Supply Network (PSN) with B O X Partners, a wholesaler of packaging, shipping and industrial supplies.

Toshiba Named a Founding Partner of New Las Vegas Arena
Toshiba America Business Solutions Inc. and Coca-Cola have entered into formal, multi-year agreements to become "Founding Partners" of the new Las Vegas Arena.

Lexmark Launches New Brand & Logo
Lexmark International Inc. has introduced the company's new corporate brand and logo.

Supplies Network Expands Office Products Channel Business Development Team
Supplies Network has announced the addition of Billy Brice to its business development team.

KYOCERA Introduces New ECOSYS & TASKalfa Products
KYOCERA Document Solutions America has introduced a series of ECOSYS color MFPs and single-function printers, along with a set of TASKalfa color MFPs.

Konica Minolta Expands & Enhances Corporate Communications Team at U.S. Headquarters
Konica Minolta Business Solutions U.S.A. Inc. (KMBS) has announced three communications professionals to new and expanded roles in the marketing department.

HP Unveils Large-Format Printing Portfolio
HP has introduced a new portfolio of HP PageWide XL Printers, offering the fastest large-format production printing available in color and black and white.

Ricoh Survey Shows Hospitals 'Drowning in Paperwork'
Patients expect their hospital experience to involve nothing less than the latest technology.

Supplies Network Named 2014 Distributor of the Year by INTEC Group
Trimega's INTEC group has presented Supplies Network with its Distributor of the Year for 2014 award at the Ignite 2015 joint TriMega and INTEC event in March.

Impact Networking Signs Three-Year Sponsorship with Indianapolis Indians
BTA member Impact Networking has announced a three-year partnership with the Indianapolis Indians for the 2015-2017 seasons.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "Targeting the Right Companies & Industries for Your Dealership"
While overall print volume is in slight decline, there are still abundant opportunities to become a successful independent dealer by identifying pockets of persistent print for hardware and supplies or, conversely, identifying opportunities for workflow automation solutions and services. Pinpointing these opportunities to enhance sales productivity and win rates within your dealership's specific market is a key differentiator. In this webinar, David Ramos of InfoTrends will review vertical and company-size print trends, what end-user businesses are looking for in an independent dealership and demonstrate the power of the new "Dealer Vertical Market Opportunity Analysis" offering. For more information or to register online, click here.
Lease Equipment Return Summit - Minneapolis, Minnesota
BTA has determined that there are hundreds of copier/MFPs in warehouses waiting to be returned until the expiration of leases. It has been proposed that an industry policy be prepared that would allow shipping companies, engaged by leasing companies, to remove the equipment from lessee’s premises and either have it stored on behalf of the leasing company or shipped to a reseller of used equipment. Of course, full payment of the remaining lease payments, as well as any other contractual obligations, would first need to be fulfilled. In response to the industry requests, BTA is hosting a Lease Equipment Return Summit in conjunction with the May 7-8 BTA Mid-America Cruise to Success district event in Minneapolis, Minnesota. The meeting will be led by BTA General Counsel Bob Goldberg. The Summit will begin at 1 p.m. on May 6 at the Radisson Blu Mall of America in Minneapolis, Minnesota. BTA is inviting all interested leasing companies, manufacturers, shipping companies, resellers and dealers. Also attending will be representatives of the Equipment Leasing and Finance Association. Legal counsel will be present to assure compliance with antitrust laws. For more information or to register, click here.
6-7BTA Marketing Workshop - Minneapolis, Minnesota
The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal. Has your dealership adapted to this new buying process? Or, are you confused by the many local seminars and Internet articles from online marketing people that make big promises but do not understand the office technology industry? It is time to get serious about online marketing. The BTA Marketing Workshop, led by Darrell Amy, Lindsay Kelley and Jon Mitchel of Dealer Marketing, makes sure your dealership is ready to implement best practices in online marketing. Be prepared to build a solid foundation for your online marketing efforts and walk away with a true action plan. Workshop attendees receive free registration to BTA's Cruise to Success district event. For more information or to register online, click here.
7-8Cruise to Success - Minneapolis, Minnesota
BTA Mid-America will host BTA's Cruise to Success district event, open to dealers from across the country, on May 7-8, 2015, at the Radisson Blu Mall of America in Minneapolis, Minnesota. This event will be a great setting to learn from industry leaders, gather new ideas and network with your peers. The event will feature a keynote session by Rick Taylor of Konica Minolta Business Solutions U.S.A. Inc., a dealer panel focused on moving into managed IT services and six additional educational sessions presented by subject-matter experts. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. The event will wrap up from 6 to 9:30 p.m., when attendees will have dinner aboard the Anson Northrup riverboat and enjoy a Las Vegas casino-themed cruise on the Mississippi River. BTA member dealers receive 2-for-1 registration. For more information or to register online, click here.
14Building My Business Webinar: "What is My Dealership Worth?"
Are you considering selling your dealership or perhaps buying another one? Do you want to know the true value of your dealership or how to get the best terms in a sale without getting lost in the process? In this webinar, Jim Kahrs, president of Prosperity Plus Management Consulting Inc., will teach you how to create a viable exit strategy and succession plan, and be better suited to handle key decisions about the future of your operation even if you do not plan to exit for several years. Attendance is completely confidential. No names will be displayed or shared during this webinar. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The April issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

InfoTrends' Dealer VMO Analysis

Enhancing sales productivity, differentiation and maximizing individual markets are ultimate goals for today’s independent office technology dealer. Understanding a dealer’s specific market dynamics by vertical or company size can provide lucrative opportunities, but can be challenging. To help solve these challenges, InfoTrends created the Dealer Vertical Market Opportunity Analysis, available at a discount to BTA members. To learn how to use the new Dealer VMO Analysis offered exclusively through BTA, register for the April 16 Building My Business webinar.

Visit for more information.

For more information on other BTA member benefits, visit

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