April 16, 2013
Issue No. 346


Crawford Thomas, a nationwide, full-service sales recruitment firm that specializes in the recruitment of office automation sales reps, MPS reps, PPS, sales managers and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understands the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 40-plus in-house recruiters to deliver top talent.

Crawford Thomas makes Fortune 500 recruitment services available to all sales organizations, regardless of their size or hiring volume.

Featuring the following BTA member discounted options:

  • Low-cost executive sourcing — all roles (job postings and powerful sourcing)
  • Contingency recruitment — techs, AEs, MPS reps, management, executive leadership
  • Retained search — Dedicated recruiters, unlimited hires for one low cost
  • Additional services include: background process outsourcing, drug tests, hiring-process design, recruitment training, HR consulting, succession planning, employee handbooks/policies, HRIS consulting, compensation and performance management

Please e-mail info@crawfordthomas.com or call (888) 649-6616 for information that may be helpful to your recruitment needs.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at brent@bta.org or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Tackles Patent Trolls, Releases Educational Pamphlet
In light of recent emails and phone calls from so-called "patent trolls" to office technology dealership customers, the Business Technology Association (BTA) has prepared an educational pamphlet and flyer for dealers to share with customers.

Kodak Enters Into Agreement for Proposed Sale of Document Imaging Business
Eastman Kodak Co. has reached agreement with Brother Industries Ltd. for the proposed sale of certain assets of its Document Imaging business for a cash purchase price of approximately $210 million, subject to certain price adjustments at closing.

Konica Minolta Launches bizhub C364e/C284e/C224e Series
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has launched the bizhubC364e/C284e/C224e Series of color MFPs.

Parts Now Opens South Central Distribution Center
With current coverage spanning across the United States and Canada, Parts Now has expanded its logistics reach to include a new distribution center in Houston, Texas, bringing the total number of Parts Now distribution centers to seven.

Continuum Launches Marketing/Lead Generation Program
In response to high partner demand for a complete lead generation solution, Continuum has introduced Marketing Advantage, the IT industry's first fully integrated, turnkey marketing program.

Compass Sales Announces Partnership with SalesScoreKeeper
Compass Sales Solutions has announced its new alliance with SalesScoreKeeper.

All Covered Acquires IT Services Practice
All Covered has announced that United Computer Sales and Service, Cherry Hill, N.J., has joined All Covered.

Muratec Launches MFX-3510, MFX-3530
Muratec America Inc. has announced the availability of two new A4 monochrome MFPs — the MFX-3510 and MFX-3530.

West Point Products Earns MPS Industry Credential
West Point Products has announced it has received the CompTIA Managed Print Trustmark for its use of industry-accepted best practices of quality managed print service delivery and a high level of customer service in its Axess MPS suite of products and services.

Solimar Releases PDF/A Optimization Module
Solimar Systems Inc. has announced the release of a PDF::PDF/A conversion module as part of Solimar Print Director Enterprise (SPDE) version 7.5.

Ricoh Announces TotalFlow Intelligent Marketing Solutions
Ricoh Americas Corp. has further detailed its strategy for Ricoh TotalFlow Intelligent Marketing Solutions, a suite of services that enable print service providers to offer their business customers personalized marketing services.

ESP/SurgeX Moves Into New Headquarters
ESP/SurgeX has announced that it has expanded its presence in Knightdale, N.C., by relocating its headquarters to new offices at 8001 Knightdale Blvd., Suite 121.

MWAi Announces Formation of SAP Business Unit
MWA Intelligence (MWAi) has announced the formation of a strategic SAP Business Unit in response to the overwhelming acceptance and support for the SAP Business One solution in the imaging channel.

Michael Ross Joins ECi Software Solutions
ECi Software Solutions has announced that Michael Ross has joined the company as director of product management for office products.

Click here for all recent BTA Hotline articles.

ITEX 2013 National Conference & Expo - Las Vegas, Nev.
BTA Members: Register with discount code B300D to receive a $100 discount on All Access and Main Conference passes. For more information or to register online, click here.
17BTA Member Appreciation Reception - Las Vegas, Nev.
From 6 to 8 p.m. on Wednesday, April 17, BTA, Digital Gateway (a subsidiary of ECi Software Solutions), GreatAmerica Financial Services Corp. and Katun Corp. will host the Member Appreciation Reception at the VooDoo Rooftop Nightclub at the Rio Las Vegas Hotel and Casino in Las Vegas. Join your fellow BTA member dealers for food, drinks, networking and a great view of the Las Vegas Strip. BTA members may pick up an invitation to the reception at BTA Booth #236 on April 17 at the ITEX 2013 National Conference and Expo. For more information, click here.
25-26FIX: Cost Management for Service Workshop - New Orleans, La.
Successful BTA dealers use their service departments to maintain profit margins as new equipment sales margins decline. FIX, BTA's popular service workshop, teaches you how to compute the cost of your service labor hour (service burden rate) and improve your overall service department profitability. Workshop instructors Ronelle Ingram and Rock Janecek will cover proven management and customer service programs to improve morale within your service department. Those struggling with MPS and IT issues can learn new management skills to help transition your staff to the realities of solution-based servicing. This is a highly interactive, energetic classroom experience. The April 25-26 workshop's fee includes admission to the AIMED Product Showcase on April 25, and the keynote speech by USPS Senior Vice President Jim Cochrane on April 26. For more information or to register online, click here.
Select Dealer Group Meeting - Bloomington, Minn.
15Building My Business Webinar: "Eight Simple Rules for Getting the Most Out of Your Sales Force"
This webinar, led by Troy Harrison of SalesForce Solutions, is geared at business owners and managers, and covers the eight key components of building a sales force, from a 5,000-foot level. Included are sales planning, hiring, compensation, activity management, relationships and more. Building a world-class sales force involves more than simply "hiring and hoping." Unfortunately, too many business owners give up and go this route. It does not have to be that way. This webinar will include direct takeaways that you can use to help grow your business now and throughout 2013. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The April issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

CompTIA Exam Voucher Discounts

BTA member dealers may purchase discounted exam vouchers for CompTIA's CDIA+ certification direct from BTA for only $241, a $43 savings. CompTIA CDIA+ certification covers the knowledge needed for a career in the digital imaging and enterprise content management industry.

BTA member dealers may also purchase discounted exam vouchers for CompTIA's PDI+ certification direct from BTA for only $222, a $39 savings. CompTIA PDI+ certifies that an individual has the required knowledge and skills of the core operations of printing and document imaging devices. CompTIA PDI+ serves as a foundation for a career involving the service and support of printers, copier/MFPs, scanners and fax machines.

For more information, visit www.bta.org/CompTIAVouchers.

For more information on other BTA member benefits, visit www.bta.org/MemberBenefits.

March/April Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at info@bta.org if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: What to Know About ROI; Negotiate with Just One Buyer (If You're Nuts); New 2013 Tax Rates & Fiscal Cliff; and much more! Click here to download.

2013 BTA Channel's Choice Ballot: Rate Your Vendor!
Each year, the Business Technology Association provides a comprehensive look at the performance of office technology hardware vendors/manufacturers based on the balloting of independent dealers. The results will determine the winners of the association's 2013 Channel's Choice Awards and will also be compiled in an in-depth report made available to all respondents to this online survey. To cast your online ballot, click here. Dealership respondents only.

Join BTA on Twitter, Facebook and LinkedIn
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Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.

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