April 17, 2012
Issue No. 296

Hotel deadline is tomorrow, April 18. Register today for the best rate!


Crawford Thomas, a nationwide, full-service sales recruitment firm that specializes in the recruitment of office automation sales reps, MPS reps, PPS, sales managers and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understands the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 40-plus in-house recruiters to deliver top talent.

Crawford Thomas makes Fortune 500 recruitment services available to all sales organizations, regardless of their size or hiring volume.

Featuring the following BTA member discounted options:

  • Low-cost executive sourcing — all roles (job postings and powerful sourcing)
  • Contingency recruitment — techs, AEs, MPS reps, management, executive leadership
  • Retained search — Dedicated recruiters, unlimited hires for one low cost
  • Additional services include: background process outsourcing, drug tests, hiring-process design, recruitment training, HR consulting, succession planning, employee handbooks/policies, HRIS consulting, compensation and performance management

Please e-mail info@crawfordthomas.com or call (888) 649-6616 for information that may be helpful to your recruitment needs.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at brent@bta.org or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Webinar, 'MPS — A Reality Check,' Set for April 25
The 52nd webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Wednesday, April 25.

BTA Managed Services Workshop Set for May 1-2
On May 1-2 in St. Louis, Mo., the Business Technology Association (BTA) and Growth Achievement Partners will host the BTA Managed Services (MS) Workshop.

Square 9 Introduces Purchase to Pay
Square 9 Softworks has introduced Square 9 Purchase to Pay, a comprehensive, end-to-end solution for automating accounts payable processes.

LEAF Becomes Gold Technology Partner
LEAF Commercial Capital Inc. (LEAF) has announced that it has become a Gold Technology Partner of Digital Gateway.

Printersdirect & Supplies Network Form Partnership
Printersdirect has formed a partnership with Supplies Network for the distribution of MPS Ready remanufactured printers.

MWAi Implements OnTime Customer Care Toolset
MWA Intelligence Inc. (MWAi) has announced the implementation of the OnTime Customer Care Toolset from Axosoft.

Facilities Manager Now Supports e-automate 8
With the recent release of Facilities Manager 2.20, Print Audit has added the ability to automatically export data into Digital Gateway's e-automate 8.

PrintFleet Renews Contract with Supplies Network
PrintFleet Inc. has announced that it has renewed its partnership with Supplies Network.

Click here for all recent BTA Hotline articles.

Building My Business Webinar - "MPS — A Reality Check"
Is managed print services (MPS) leading us to the promised land, or are we headed off a cliff formed by hype-fueled expectations? True, many dealers have found success in the increased profits and incremental revenue associated with an MPS strategy. Many more have been burned by misguided hopes and poorly executed strategies. It is time for a reality check. In this webinar, Lou Slawetsky of Industry Analysts Inc. will discuss both the pros and cons of MPS, what it can and cannot do for your business and, finally, help you develop a sound document strategy. This webinar promises to be a fast-paced, informative session that you will not want to miss.
Free to BTA members, this webinar is scheduled for 4 p.m. Eastern, Wednesday, April 25. For more information or to register online, click here.
BTA Managed Services Workshop - St. Louis, Mo.
The managed services (MS) opportunity provides a tremendous market for MFP dealers. MS offers a more cost-effective way for your customers to manage their current spending on IT support. The service features monitoring of network devices and ongoing administration using the latest in automation tools. Proactive support means the computer tells you there is an issue before the system crashes. You fix it before it breaks and send an invoice every month. In this workshop, Mitch Morgan and Chris Ryne of Growth Achievement Partners will show you how to set up a managed services business in your company. Areas of focus will include: the phases of the MS process, financial targets, packaging of services, MS systems and processes, staffing, dealing with competition and the MS sales process. Managed Services Workshop attendees receive FREE registration to BTA Mid-America's Gateway to Success district event. For more information or to register online, click here.
2-4BTA Mid-America's Gateway to Success - St. Louis, Mo.
BTA Mid-America's Gateway to Success district event will feature a keynote presentation by Jim D’Emidio, president of Muratec America Inc., and four additional education sessions presented by industry leaders, including a dealer panel focused on managed services and a special, inspirational session by John O'Leary of Rising Above. Attendees can also choose one of two group activities — seeing the Pittsburgh Pirates take on the St. Louis Cardinals from the vantage point of a private suite in Busch Stadium or touring the Gateway Arch and enjoying a riverboat cruise. In addition, there will be time to visit with 30 exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win a $500 American Express gift card from BTA Mid-America. For more information or to register online, click here.
9-10ProFinance 2.0 - Atlanta, Ga.
Over the last 10 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. But with the introduction of color, connectivity, software and managed print services (MPS), the business has changed — and ProFinance has changed with it. Taught by John Hanson and John Hey of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the new industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
17Building My Business Webinar - "Selling With Style"
For decades, sales training has focused on generalized principles that supposedly apply to all customers. If the salesperson just says the right words at the right time, people will buy. With today's sophisticated buyers — especially technical buyers — just knowing your products and the prospects' needs are no longer enough. In this webinar, presented by Larry Breed of Precision Hiring & Development, you will learn about your natural selling style, four basic buying styles and how to sell more effectively to each one. Free to BTA members, this webinar is scheduled for 4 p.m. Eastern, Thursday, May 17. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The April issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

Verizon Wireless Discount Program

BTA members receive the following when they sign up for the Verizon Wireless Discount Program:

  • 8 to 22 Percent Corporate Account Discount — You must have a corporate account with five or more lines paid for under the same business tax ID number to qualify. Additional employees over the minimum of five may sign up for the corporate discount with their own personal employee account.
  • 25 Percent Corporate Accessory Discount
  • 8 to 22 Percent Data Feature Discount — Applied to data plans of $24.99 or more with a voice plan of $34.99 or more for corporate accounts.
  • Consumer or Business Pricing on Equipment — You will receive the best pricing of the two.
  • Corporate Activation Fees Waived for New Two-Year Agreements

The percentage discount received depends upon the number of participating employees.

For more information and to apply for the discount, visit www.bta.org/Verizon.

For more information on other BTA member benefits, visit www.bta.org/MemberBenefits.

March/April Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at info@bta.org if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: Higher Profit via Price Optimization; Tips for your 2011 Return; Get a Jump on 2012 Taxes; Age-Based Discrimination Laws; and much more! Click here to download.

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