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April 21, 2015
Issue No. 448

Hotel Discount Deadline is Tomorrow — Register Today!

New Copier Careers White Paper Available

Copier Careers' newest white paper has just been released. In "Reflections on 25 Years of Change," we discuss the revolutions we have seen in the industry and how our business — and yours — has evolved to meet each new challenge. Read the full white paper free online at

Copier Careers is a retained recruiting firm dedicated exclusively to helping independent copier dealers find experienced service techs, copier sales reps, managers, controllers, back-office staff, and MPS and MNS experts.

More Than Resumes, Candidates®

Learn more at

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

West Point Products Debuts Empower
West Point Products has announced the debut of Empower, a marketing portal available exclusively to West Point Products dealers as part of Marketing Platform 2.0.

Square 9 to Move to New Location
Square 9 Softworks has unveiled plans to relocate its corporate headquarters to an expanded New Haven, Connecticut, location, tripling its current size to accommodate the company's exponential growth.

Epson Launches SureColor S-Series 64-Inch Solvent Inkjet Printers
Epson America has launched the enhanced SureColor S-Series line of 64-inch solvent ink jet printers — the SureColor S30675, S50675 and S70675.

Grant Howe Joins ECi as Chief Technology Officer
ECi Software Solutions has announced that Grant Howe has been named chief technology officer (CTO).

Canon Announces imageWARE Secure Audit Manager Express V2.1
Canon U.S.A. Inc. has announced the new imageWARE Secure Audit Manager (SAM) Express V2.1, a security software solution for audit purposes in the information security space.

IDC Hosts Web Conference on 3D Printing
IDC will host a Web conference on April 28 at noon Eastern.

Applied Imaging Adds Petoskey Branch
BTA member Applied Imaging has merged with Hi-Tech of Petoskey, Michigan, effective April 6, 2015.

Iris Ngo Joins RT Media as Vice President of Sales & Marketing
Iris Ngo has joined Recycling Times Media (RT Media) as vice president of sales and marketing.

Click here for all recent BTA Hotline articles.

Lease Equipment Return Summit - Minneapolis, Minnesota
BTA has determined that there are hundreds of copier/MFPs in warehouses waiting to be returned until the expiration of leases. It has been proposed that an industry policy be prepared that would allow shipping companies, engaged by leasing companies, to remove the equipment from lessee’s premises and either have it stored on behalf of the leasing company or shipped to a reseller of used equipment. Of course, full payment of the remaining lease payments, as well as any other contractual obligations, would first need to be fulfilled. In response to the industry requests, BTA is hosting a Lease Equipment Return Summit in conjunction with the May 7-8 BTA Mid-America Cruise to Success district event in Minneapolis, Minnesota. The meeting will be led by BTA General Counsel Bob Goldberg. The Summit will begin at 1 p.m. on May 6 at the Radisson Blu Mall of America in Minneapolis, Minnesota. BTA is inviting all interested leasing companies, manufacturers, shipping companies, resellers and dealers. Also attending will be representatives of the Equipment Leasing and Finance Association. Legal counsel will be present to assure compliance with antitrust laws. For more information or to register, click here.
6-7BTA Marketing Workshop - Minneapolis, Minnesota
The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal. Has your dealership adapted to this new buying process? Or, are you confused by the many local seminars and Internet articles from online marketing people that make big promises but do not understand the office technology industry? It is time to get serious about online marketing. The BTA Marketing Workshop, led by Darrell Amy, Lindsay Kelley and Jon Mitchel of Dealer Marketing, makes sure your dealership is ready to implement best practices in online marketing. Be prepared to build a solid foundation for your online marketing efforts and walk away with a true action plan. Workshop attendees receive free registration to BTA's Cruise to Success district event. For more information or to register online, click here.
7-8Cruise to Success - Minneapolis, Minnesota
BTA Mid-America will host BTA's Cruise to Success district event, open to dealers from across the country, on May 7-8, 2015, at the Radisson Blu Mall of America in Minneapolis, Minnesota. This event will be a great setting to learn from industry leaders, gather new ideas and network with your peers. The event will feature a keynote session by Rick Taylor of Konica Minolta Business Solutions U.S.A. Inc., a dealer panel focused on moving into managed IT services and six additional educational sessions presented by subject-matter experts. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. The event will wrap up from 6 to 9:30 p.m., when attendees will have dinner aboard the Anson Northrup riverboat and enjoy a Las Vegas casino-themed cruise on the Mississippi River. BTA member dealers receive 2-for-1 registration. For more information or to register online, click here.
14Building My Business Webinar: "What is My Dealership Worth?"
Are you considering selling your dealership or perhaps buying another one? Do you want to know the true value of your dealership or how to get the best terms in a sale without getting lost in the process? In this webinar, Jim Kahrs, president of Prosperity Plus Management Consulting Inc., will teach you how to create a viable exit strategy and succession plan, and be better suited to handle key decisions about the future of your operation even if you do not plan to exit for several years. Attendance is completely confidential. No names will be displayed or shared during this webinar. For more information or to register online, click here.
19SDG Meeting - Pittsburgh, Pennsylvania
ProFinance 2.0 - Tempe, Arizona
Over the last 13 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with the introduction of color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the new industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The April issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

InfoTrends' Dealer VMO Analysis

Enhancing sales productivity, differentiation and maximizing individual markets are ultimate goals for today’s independent office technology dealer. Understanding a dealer’s specific market dynamics by vertical or company size can provide lucrative opportunities, but can be challenging. To help solve these challenges, InfoTrends created the Dealer Vertical Market Opportunity Analysis, available at a discount to BTA members.

Visit for more information.

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