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April 22, 2014
Issue No. 397






For almost 30 years, Copier Careers has dedicated itself exclusively to helping independent copier/MFP dealerships find the experienced staff they need to stay ahead of the curve. When color was introduced, Copier Careers was there. When analog gave way to digital, we were there. When standalone machines were replaced by networked devices, we were there. When "pushing boxes" was replaced with solution sales, we were there. When new software was introduced into the back office, we were there. While other recruiters have come and gone, Copier Careers has stayed the course. Our company is in it for the long haul, just like you.

As we get ready to release our Copier Careers 2014 Technician Salary Survey, we are asking the question: "What does it take to recruit a hybrid tech?"

Please vote here: www.copiercareers.com/cgibin/polls/polls.cgi?poll=1

More than Resumes, Candidates®

For more information on BTA Hotline sponsorship, contact Brent Hoskins at brent@bta.org or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA's April 24 Webinar to Focus on Selling 'Beyond the Box'
The 76th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, April 24.

Ricoh Unveils New Color Laser Printers, MFPs
Ricoh Americas Corp. has unveiled the RICOH SP C250DN/SP C252DN color laser printer series and SP C250SF/SP C252SF multifunction product (MFP) series featuring standard Wi-Fi connectivity, mobile printing capabilities and reduced energy consumption.

Konica Minolta Acquires Pitney Bowes Canada's DIS Business
Konica Minolta Business Solutions U.S.A. (Konica Minolta) has announced that Konica Minolta Business Solutions (Canada) has acquired Pitney Bowes Canada's Document Imaging Solutions (DIS) business, consisting of the hardware and document management software solutions segment, which generated approximately $82 million Canadian dollars in revenue in 2013.

MSE Introduces Extended Yield Color Cartridges for CP3525
Micro Solutions Enterprises (MSE) has announced the introduction of extended yield color cartridges for the CP3525.

Print Tracker Adds Scan Counters to e-automate
Print Tracker dealers who have invested in the Data Processor and are using the e-automate ERP system can now have scan counters automatically inserted along with the meter reads.

Compass Sales Solutions Now a Sharp Co-Op Approved Partner
Compass Sales Solutions has announced that it has become a Sharp Co-op Approved Partner.

ESP/SurgeX Acquires SurgeX International
ESP/SurgeX has acquired SurgeX International, which had been operating as its own entity since Electronic Systems Protection Inc. (ESP) acquired SurgeX North America in 2008.

OKI Data Announces Drivve Image & Drivve Print Document Management Embedded Solutions
As part of a recent global distribution agreement between OKI Data Corp. and Drivve Inc., OKI Data Americas has announced the sale and support of embedded versions of the Drivve | Image image capture and Drivve | Print print-tracking solutions for OKI MFPs that feature the smart Extendable Platform.

Click here for all recent BTA Hotline articles.

April
24
Building My Business Webinar: "How to Sell 'Beyond the Box'"
Like sugar, wheat or pork bellies, to customers, technology is often considered a commodity. In today's competitive market, how can you make sure you rise above the shrinking margins and price wars of selling a commodity? Not by using the same sales tools and techniques you have used in the past. In this webinar, Julie Hansen, founder of Performance Sales and Training, will reveal the innovative skills you need to sell "beyond the box" and create those critical points of differentiation in the eyes of your customers that will lead you away from selling high-risk commodities and into selling preferred solutions. Attendees will learn how to: stand out from the competition; deliver a compelling message; structure a demonstration for success; use stories to gain emotional buy-in; and make a message "sticky." For more information or to register online, click here.
May
13
Building My Business Webinar: "Social Media for Dealers"
Social media represents a great opportunity for businesses. In this webinar, Andy Slawetsky of Industry Analysts Inc. will review strategies on how to use social media effectively to improve your visibility to customers, find new customers and understand how to effectively market your company using this increasingly valuable resource. Attendees will learn about search engine rankings, as well as how and why to use free services like Twitter, LinkedIn, Facebook and others. For more information or to register online, click here.
14BTA Managed Services Workshop - Chicago, Ill.
The Managed Services Business Model taught in this workshop is the first of its kind, specifically for BTA dealers, and has been developed by workshop instructors Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP), and Continuum Managed Services LLC. The companies’ combined knowledge in the managed services space will allow dealers to walk away with a "time-tested" business model and key metrics to guide success in this important strategic area. Attendees to this workshop receive free registration to Cruise to Success. For more information or to register online, click here.
14-15Select Dealer Group Meeting - San Antonio, Texas
15-16Cruise to Success - A district event hosted by BTA Mid-America - Chicago, Ill.
2014's Cruise to Success, open to BTA member and non-member dealers from across the country, is all about providing dealers the framework to change — to transform — their dealerships in order to reap the rewards of today's opportunities. The event will feature a keynote presentation by Michael George, CEO of Continuum Managed Services LLC, a dealer panel focused on driving your dealership's transformation and five additional educational sessions that collectively provide "The Five Critical Steps to Transformation." In addition, there will be time to visit with 39 exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. To wrap up the event, attendees will enjoy dinner and a scenic cruise aboard the Spirit of Chicago. Join us May 15-16 at the InterContinental Chicago Magnificent Mile in Chicago to learn how to get to where you need to be. You won't regret it. Neither will your bottom line. For more information or to register online, click here.
June
11-12
ProFinance 2.0 - Dallas, Texas
Over the last 12 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. But with the introduction of color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the new industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
17-18BTA Field Service Foundations Workshop - Irvine, Calif.
The BTA Field Service Foundations Workshop, led by John Hamilton of Service Strategies Corp., is designed for service professionals looking to improve their industry-related management skills. The course provides a solid foundation of skills needed to successfully manage a field service operation and includes two full days of university-level instruction. Field service managers must have a high quotient of skills and insights into the specific demands of their customers, team members and the service business environment. The course includes topics covering leadership, coaching and facilitating the activities of a field service team toward the accomplishment of the evolving technical services mission. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The April issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.


Click here to view the magazine online.

Click here for the Office Technology archives.


BTA Scholarship Foundation

Scholarships for use at colleges or accredited vocational trade schools are available to the sons and daughters of full-time employees of BTA member dealerships. Scholarship recipients are chosen by an impartial and independent evaluator. Completed applications must be received at BTA by May 1, 2014. To obtain a scholarship application form, contact Mary Hopkins at mary@bta.org or (816) 941-3100 or write to: BTA Scholarship Foundation, 12411 Wornall Road, Kansas City, MO 64145.

For more information, visit www.bta.org/Scholarships.

For more information on other BTA member benefits, visit www.bta.org/MemberBenefits.

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