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April 26, 2016
Issue No. 497
Complete Your 2016 BTA Channel's Choice Ballot
& 2016 BTA Channel Champion Questionnaire Today!

Click here to submit your 2016 Channel's Choice ballot.
BTA Member Dealers:
Click here to complete your 2016 BTA Channel Champion questionnaire.

The 2016 BTA Channel's Choice awards and 2016 BTA Channel Champion awards will be presented
at BTA at 90: A Celebration, taking place June 10 at Kansas City Union Station.

Partnership for Growth

Here's what a successful BTA member and DocuWare Partner has to say: "For more than a decade, Business World has partnered with DocuWare to bring the very best technology to our customers' document management needs. We help current customers of all sizes improve business processes and also create new opportunities in markets previously unreached. DocuWare continues to offer advanced technology that meets all vertical market strategies. Business World's profits continue to grow exponentially because DocuWare offers a recurring revenue model whether through annual maintenance and support or cloud-based services." — Rick DeWese, Business World, Little Rock, Arkansas

By offering your customers the most advanced in document management technology, you can control 100 percent of your customer relationship and increase sales. Set yourself apart from your competition. Contact us today and join the many successful BTA dealers that have partnered with DocuWare. Call (888) 565-5907, ext. 221 or email

DocuWare, providing safe and trusted software offering zero downtime and high user adaption. ISO:9001 Certified and BLI 5-Star rated.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA to Host ProFinance 2.0 June 22-23
On June 22-23, the Business Technology Association (BTA) will host its ProFinance 2.0 workshop at Katun Corp., located in Bloomington, Minnesota.

Global 2016 MPSA MPS Awards Open for Nominations
The Managed Print Services Association (MPSA) has announced that it is now accepting nominations for the Global 2016 MPSA MPS Awards.

AMETEK Electronics Systems Protection Appoints Perrotta to Director, Business Manager
AMETEK Electronic Systems Protection has announced that Dave Perrotta has been named director, business manager for the organization.

Toshiba Recycles Nearly 200 Tons of e-Waste in 2015
To underscore its continuing commitment to create a more sustainable planet, Toshiba America Business Solutions (TABS) has announced it recycled 174 tons of used toner products in 2015.

Clover Imaging Group Bike Donation Raises Funds for MWAi Rolling Thunder Ride
Clover Imaging Group (CIG) has announced it will support MWA Intelligence (MWAi) in this year's Rolling Thunder Ride.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "Optimize Your Website for Maximum Lead Generation"
During this webinar, Jeanne Hopkins of Continuum Managed Services will provide real-time feedback on audience-submitted websites. The webinar will apply her more than 20 years of experience on how website visitors make choices in terms of selecting companies with which to do business. Hopkins will provide attendees the insight and guidance they need to help win the trust of customers and improve improve their digital marketing results. For more information or to register online, click here.
Select Dealer Group (SDG) Meeting - Chicago, Illinois
24Building My Business Webinar: "The Emerging Role of Marketing in the BTA Channel"
Emerging technologies and services offerings are required to maintain and grow customer relationships. In this webinar, Dominic Pontrelli of Pontrelli Marketing will describe the marketing requirements for the BTA Channel dealer to remain relevant in today's evolving marketplace. ERP and CRM data are critical marketing components that establish industry-proven go-to market strategies. Learn how marketing will impact brand positioning, customer awareness and strategic revenue growth. For more information or to register online, click here.
2016 BTA National Conference - Hosted by BTA Mid-America - Kansas City, Missouri
It is the office technology dealer's "must-attend" event this year — the 2016 BTA National Conference, set for June 8-10 in Kansas City, Missouri, home of the Business Technology Association since 1985. The 2016 BTA National Conference is specifically designed for the independent dealer, with a carefully crafted educational lineup and exhibiting sponsors. Plus, there will be outstanding networking opportunities, including an evening at the National World War I Museum and Memorial. Register for the National Conference and receive admittance to BTA at 90: A Celebration, a very special event taking place Friday evening, June 10, at Kansas City Union Station. Join us in BTA's hometown to learn from industry leaders, see the latest vendors, network with your fellow dealers and celebrate BTA's 90th anniversary in grand style. You will leave Kansas City informed, invigorated and inspired! BTA member dealers receive 2-for-1 registration and free entrance to BTA at 90: A Celebration. For more information or to register online, click here.
10BTA at 90: A Celebration - Kansas City, Missouri
BTA will celebrate its 90th anniversary from 5:30 to 11 p.m. on Friday, June 10 as part of the 2016 BTA National Conference. BTA at 90: A Celebration will take place at the historic Union Station in Kansas City, Missouri. The event will provide a memorable opportunity to celebrate the association's many years of dealers helping dealers.The evening will include: 2016 BTA Channel's Choice and 2016 BTA Channel Champion awards; a cocktail reception, dinner and after-dinner drinks; and entertainment by political satirist Mark Russell, guitarist Gregory Hyde and the Kansas City Lights Jazz Trio. Join BTA and your fellow dealers in June for this very special event! For more information or to register online, click here.
11FIX: Cost Management for Service 2.0 - Kansas City, Missouri
Successful BTA dealers use their service departments to maintain profit margins as new equipment sales margins decline. FIX, BTA's popular service workshop, teaches you how to compute the cost of your service labor hour (service burden rate) and improve your overall service department profitability. Workshop instructors Ronelle Ingram and Rock Janecek will cover first-call completion and proven management and customer service programs to improve morale within your service department. Those struggling with MPS and IT issues can learn new management skills to help transition their staffs to the realities of solution-based servicing. This is a highly interactive, energetic classroom experience. Come prepared to learn in a fun, relaxed atmosphere. Workshop attendees receive free registration to the 2016 BTA National Conference and BTA at 90: A Celebration. For more information or to register online, click here.
22ProFinance 2.0 - Bloomington, Minnesota
Over the last 14 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
28-29BTA Managed Services Workshop - Fort Worth, Texas
Have you invested in the managed IT services market but are yet to see the results you were told you would see? Are you looking for answers on how to execute instead of just hearing about what you should do? The BTA Managed Services Workshop has been expanded to one-and-a-half days and now includes the data within the Managed Services Business Model v4.0. This model — the first of its kind — has been developed by workshop instructors Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP) and Continuum. The companies' combined knowledge in the managed services space will allow dealers to walk away with a "time-tested" business model and key metrics to guide success in this strategic growth area. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

Click here to learn more about BTA's 90th anniversary celebration.

2015-16 BTA National President Dave Quint congratulates BTA on 90 years.

Click here for more congratulatory videos.

The April issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

Industry Analysts Inc.
Industry Analysts Inc. offers BTA members a 10-percent discount on subscriptions to its DataMaster Online (DMO) competitive sales tool, which provides product specifications, pros and cons, photos, videos and side-by-side comparisons of products and solutions. In addition, Industry Analysts offers BTA members a 10-percent discount on its MFP Reliability Widget, which allows dealers and sales reps to compare the reliability of thousands of color and monochrome MFPs.

Visit for more information.

For more information on other BTA member benefits, visit

2016 BTA Channel's Choice Ballot
Each year, BTA provides a comprehensive look at the performance of office technology hardware manufacturers, remanufactured cartridge suppliers and third-party leasing companies based on the balloting of independent dealers. As an independent dealer, please rate your vendors' performance in the areas listed in the online survey. The results will determine the winners of the association's 2016 Channel's Choice Awards. Click here to submit your 2016 BTA Channel's Choice ballot. Deadline: May 6.

Attention BTA Members! Submit Your Questionnaire for the 2016 BTA Channel Champion Awards
BTA will present the newly established BTA Channel Champion awards to five dealerships that have distinguished themselves within the office technology industry in four key performance categories. Dealers must submit a completed questionnaire to be considered for the award. All returned questionnaires are evaluated by an objective third party who will select the winners — one in each of five annual revenue categories. Click here to complete the questionnaire.

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BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.