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May 13, 2014
Issue No. 400

BTA's Cruise to Success is Thursday! Register Today!

Crawford Thomas Recruiting, a nationwide sales recruitment firm that specializes in the recruitment of business technology sales, MPS, management and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understand the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 50-plus in-house recruiters to deliver top talent.

Crawford Thomas Recruiting makes Fortune 1000 recruitment services available to all sales organizations, regardless of their size.

Sales, technicians, IT, MPS, MNS, management/operations and admin, please email or call (888) 649-6616.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA's May 20 Webinar to Focus on Social Media for Dealers
The 77th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Tuesday, May 20.

OKI Data Introduces LED-Based A3 Color MFPs
OKI Data Americas has announced a new series of high-performance, LED-based, smart A3 digital color MFPs in the mid- to large workgroup segment.

Purugganan Joins ACM Technologies
ACM Technologies Inc. has announced that Tim Purugganan has joined the company as business development manager.

Parts Now Canada Releases E-Commerce Shopping Platform
Parts Now Canada has launched a new e-commerce website, providing customers a simplified way to search, cross reference and quickly order the right supplies, parts and services they need.

MSE Hosts Successful BTA FIX Event
Micro Solutions Enterprises (MSE) hosted a successful BTA FIX: Cost Management for Service 2.0 workshop on April 23, 2014, at MSE's corporate headquarters in Van Nuys, Calif.

Konica Minolta Launches North American Business Innovation Center
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has announced that parent company Konica Minolta Inc. has opened its first Business Innovation Center (BIC) in North America.

Lexmark Appoints Stromquist as Interim CFO
Lexmark International Inc. has announced the appointment of Gary Stromquist as its interim chief financial officer (CFO), effective May 20, 2014.

Click here for all recent BTA Hotline articles.

BTA Managed Services Workshop - Chicago, Ill.
The Managed Services Business Model taught in this workshop is the first of its kind, specifically for BTA dealers, and has been developed by workshop instructors Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP), and Continuum Managed Services LLC. The companies’ combined knowledge in the managed services space will allow dealers to walk away with a "time-tested" business model and key metrics to guide success in this important strategic area. Attendees to this workshop receive free registration to Cruise to Success. For more information or to register online, click here.
14-15Select Dealer Group Meeting - San Antonio, Texas
15-16Cruise to Success - A district event hosted by BTA Mid-America - Chicago, Ill.
2014's Cruise to Success, open to BTA member and non-member dealers from across the country, is all about providing dealers the framework to change — to transform — their dealerships in order to reap the rewards of today's opportunities. The event will feature a keynote presentation by Michael George, CEO of Continuum Managed Services LLC, a dealer panel focused on driving your dealership's transformation and five additional educational sessions that collectively provide "The Five Critical Steps to Transformation." In addition, there will be time to visit with 40 exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. To wrap up the event, attendees will enjoy dinner and a scenic cruise aboard the Spirit of Chicago. Join us May 15-16 at the InterContinental Chicago Magnificent Mile in Chicago to learn how to get to where you need to be. You won't regret it. Neither will your bottom line. For more information or to register online, click here.
20Building My Business Webinar: "Social Media for Dealers"
Social media represents a great opportunity for businesses. In this webinar, Andy Slawetsky of Industry Analysts Inc. will review strategies on how to use social media effectively to improve your visibility to customers, find new customers and understand how to effectively market your company using this increasingly valuable resource. Attendees will learn about search engine rankings, as well as how and why to use free services like Twitter, LinkedIn, Facebook and others. For more information or to register online, click here.
ProFinance 2.0 - Dallas, Texas
Over the last 12 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. But with the introduction of color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the new industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
18Building My Business Webinar: "Your Dealership's 'Checkup': What's Next?"
Many of us understand the need to move our business models toward solution-based models. We understand the shift in the market and the shift in the talent needed to move us forward. Why is it taking some of us longer than others to actually make the change? Areas such as recruiting, sales structure, compensation and management philosophy need to constantly be addressed in these fluid times. When is the last time you had a "checkup"? What did you find? What will you do? In this webinar, Mike Lecak of Collaborative Consultant Group, will show you how to give your dealership a checkup. For more information or to register online, click here.
BTA Field Service Foundations Workshop - Irvine, Calif.
The BTA Field Service Foundations Workshop, led by John Hamilton of Service Strategies Corp., is designed for service professionals looking to improve their industry-related management skills. The course provides a solid foundation of skills needed to successfully manage a field service operation and includes two full days of university-level instruction. Field service managers must have a high quotient of skills and insights into the specific demands of their customers, team members and the service business environment. The course includes topics covering leadership, coaching and facilitating the activities of a field service team toward the accomplishment of the evolving technical services mission. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The May issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

BTA Insurance Services

BTA members have the opportunity to enroll in a number of insurance programs. Each insurance program is specialized to fit the needs of business equipment/networking dealerships. The programs offer a wide variety of coverage including health, business, disability, cancer programs, workers’ compensation, retirement 401(k) programs and Section 125 plans.

For more information, visit

For more information on other BTA member benefits, visit

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