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June 7, 2016
Issue No. 503

BTA member dealers receive 2-for-1 registration. Register today!

The 2016 Capture the Magic event will feature:
• A keynote address by Jeff Slutsky of Street Fighter Marketing
• Six additional educational sessions presented by industry experts
• Time to network with peers & 30-plus exhibiting sponsors
• A Blue Man Group performance at the Luxor Hotel and Casino

For more information, click here.

There are a lot of recruiters out there who say they know the Copier/MPS/MNS Channel, but nobody knows it like Copier Careers®.

The 2016 Copier Careers® Technician Salary Survey is now available! This year's survey reflects the responses of 4,428 Copier Channel technicians across the U.S. Copier Careers® uses these annual surveys to provide a year-by-year snapshot of how well industry professionals are compensated, how satisfied they are in their careers and how closely their needs are aligning with the needs of their employers.

The full results of this survey are available to BTA members here:

More Than Resumes, Candidates®

Learn more about how Copier Careers® can help move your business forward. Visit or call (888) 733-4868.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Welcomes 12 New Members

Falcon Technology Solutions Announces New Ownership & President
Falcon Technology Solutions has announced that Jerry Mathwig has acquired the controlling ownership and is now president of the company.

Copier Careers Publishes 2016 Technician Salary Survey Results
The 2016 Copier Careers Technician Salary Survey is now available.

Compass to Host Executing Sales Strategies Event
Compass Sales Solutions will host its annual sales education event Aug. 3-4 in Las Vegas, Nevada, providing the dealer channel with the insights from leading industry dealers on the specific and repeatable tools that allow them to engage and win in the increasingly complex sales environment.

HP Inc. Announces New Software to Make Business Printing More Productive
HP Inc. has announced new software that makes printing from mobile devices to printers on the corporate network easy and accessible, along with new analytics tools that help IT teams understand and optimize their printer fleets for better performance.

CIG Debuts Breakthrough Technology
Clover Imaging Group (CIG) has announced that it has developed multiple patent-pending and proprietary technologies to overcome the industry challenge of providing a true OEM alternative cartridge for HP's JetIntelligence technology platform.

Click here for all recent BTA Hotline articles.

ProFinance 2.0 - Bloomington, Minnesota
Over the last 14 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
28Building My Business Webinar: "Successful Dealership Event & Lunch and Learn Attendance"
Have you ever planned an event or a lunch and learn, only to be disappointed by the lackluster turnout and less-than-ideal resulting sales? Clearly, you host such events at your dealership with the expectation that they will lead to some great selling successes with the products and services offered by your dealership. In this webinar, Kate Kingston of Kingston Training Group will share, step by step, a proven method to increase and confirm attendance for your next dealership event and/or lunch and learn. She will also provide strategies to help you generate more meetings to sell as a result. For more information or to register online, click here.
28-29BTA Managed Services Workshop - Fort Worth, Texas
Have you invested in the managed IT services market but are yet to see the results you were told you would see? Are you looking for answers on how to execute instead of just hearing about what you should do? The BTA Managed Services Workshop has been expanded to one-and-a-half days and now includes the data within the Managed Services Business Model v4.0. This model — the first of its kind — has been developed by workshop instructors Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP) and Continuum. The companies' combined knowledge in the managed services space will allow dealers to walk away with a "time-tested" business model and key metrics to guide success in this strategic growth area. For more information or to register online, click here.
Capture the Magic - Hosted by BTA West - Las Vegas, Nevada
Planned and hosted by the dealer volunteer leadership team of BTA West, the Capture the Magic event will feature a powerful keynote session and six general sessions specifically selected for today's office technology dealers. In addition, the event agenda includes great networking opportunities — a welcoming reception and a Blue Man Group performance. The Capture the Magic agenda will include time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA Events Sweepstakes. BTA member dealers receive 2-for-1 registration. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

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for more
congratulatory videos.

The June issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

InfoTrends' Dealer Vertical Market Opportunity Analysis

Enhancing sales productivity, differentiation and maximizing individual markets are ultimate goals for today’s independent office technology dealer. Understanding a dealer’s specific market dynamics by vertical or company size can provide lucrative opportunities, but can be challenging. To help solve these challenges, InfoTrends created the Dealer Vertical Market Opportunity Analysis, available at a discount to BTA members.

Visit for more information.

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