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June 14, 2016
Issue No. 504

BTA member dealers receive 2-for-1 registration. Register today!

The 2016 Capture the Magic event will feature:
• A keynote address by Jeff Slutsky of Street Fighter Marketing
• Six additional educational sessions presented by industry experts
• Time to network with peers & 30-plus exhibiting sponsors
• A Blue Man Group performance at the Luxor Hotel and Casino

For more information, click here.

Crawford Thomas Recruiting, a nationwide sales recruitment firm that specializes in the recruitment of business technology sales, MPS, management and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understand the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 50-plus in-house recruiters to deliver top talent.

Crawford Thomas Recruiting makes Fortune 1000 recruitment services available to all sales organizations, regardless of their size.

Sales, technicians, IT, MPS, MNS, management/operations and admin, please email or call (888) 649-6616.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

KYOCERA Document Solutions America Earns BTA's Top 2016 Channel's Choice Award
On Friday, June 10, during the BTA at 90: A Celebration event at Kansas City Union Station in Kansas City, Missouri, KYOCERA Document Solutions America was presented with the 2016 BTA Channel's Choice Superior Performance Award by the Business Technology Association (BTA).

Thomas A. Russo Sr. Named First Inductee Into BTA Hall of Fame
On Friday, June 10, during the Business Technology Association's BTA at 90: A Celebration event at Kansas City Union Station in Kansas City, Missouri, Thomas A. Russo Sr. was announced as the first inductee into the newly created BTA Hall of Fame.

John Eckstrom Named BTA's 2016 Volunteer of the Year
John Eckstrom, president of Carolina Business Equipment Inc., Columbia, South Carolina, was named the Business Technology Association's (BTA's) 2016 Volunteer of the Year on June 10 during the BTA at 90: A Celebration event at Kansas City Union Station in Kansas City, Missouri.

Clover Imaging Group Launches GreenSweep Program
Clover Imaging Group (CIG) has announced GreenSweep — a new CIG program that offers all CIG dealers a 5- to 10-percent rebate over and above any pre-existing program for approved OEM conversion opportunities for all CIG manufactured ink and toner products.

Ricoh Unveils Latest Color MFP Series
Ricoh USA Inc. has unveiled its latest color MFP series to help workers at small to medium-sized businesses and enterprises improve productivity, save time and accomplish more.

Canon Expands Mobile Print Options With AirPrint Support for ImageRUNNER 1400 Series
Canon U.S.A. Inc. has announced that the imageRUNNER 1400 Series of multifunction office systems now support Apple AirPrint wireless technology, enabling seamless printing directly from iPhone, iPad and iPod touch.

Toshiba Reaches 50 Million Kilogram Milestone in Toner Production
Toshiba America Business Solutions (TABS) recently celebrated the milestone production of 50 million kilograms of copier/MFP toner manufactured at its Mitchell, South Dakota, facility.

Click here for all recent BTA Hotline articles.

ProFinance 2.0 - Bloomington, Minnesota
Over the last 14 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
28Building My Business Webinar: "Successful Dealership Event & Lunch and Learn Attendance"
Have you ever planned an event or a lunch and learn, only to be disappointed by the lackluster turnout and less-than-ideal resulting sales? Clearly, you host such events at your dealership with the expectation that they will lead to some great selling successes with the products and services offered by your dealership. In this webinar, Kate Kingston of Kingston Training Group will share, step by step, a proven method to increase and confirm attendance for your next dealership event and/or lunch and learn. She will also provide strategies to help you generate more meetings to sell as a result. For more information or to register online, click here.
28-29BTA Managed Services Workshop - Fort Worth, Texas
Have you invested in the managed IT services market but are yet to see the results you were told you would see? Are you looking for answers on how to execute instead of just hearing about what you should do? The BTA Managed Services Workshop has been expanded to one-and-a-half days and now includes the data within the Managed Services Business Model v4.0. This model — the first of its kind — has been developed by workshop instructors Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP) and Continuum. The companies' combined knowledge in the managed services space will allow dealers to walk away with a "time-tested" business model and key metrics to guide success in this strategic growth area. For more information or to register online, click here.
Capture the Magic - Hosted by BTA West - Las Vegas, Nevada
Planned and hosted by the dealer volunteer leadership team of BTA West, the Capture the Magic event will feature a powerful keynote session and six general sessions specifically selected for today's office technology dealers. In addition, the event agenda includes great networking opportunities — a welcoming reception and a Blue Man Group performance. The Capture the Magic agenda will include time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA Events Sweepstakes. BTA member dealers receive 2-for-1 registration. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

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for more
congratulatory videos.

The June issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

InfoTrends' Dealer Vertical Market Opportunity Analysis

Enhancing sales productivity, differentiation and maximizing individual markets are ultimate goals for today’s independent office technology dealer. Understanding a dealer’s specific market dynamics by vertical or company size can provide lucrative opportunities, but can be challenging. To help solve these challenges, InfoTrends created the Dealer Vertical Market Opportunity Analysis, available at a discount to BTA members.

Visit for more information.

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