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June 24, 2014
Issue No. 406

Dealers: Register by July 8 to be entered into a drawing for a chance
to win an iPad Air! (Must be present at the drawing to win.)

Wells Fargo Equipment Finance can help move your business forward. Work with us to gain from our industry insights and expanded expertise.

Let's talk today to see how our innovative lease and loan financing programs can help you provide your customers with the equipment they need — and the flexible means to acquire it.

Equipment Finance products and services:

  • Total Image Solutions
  • Prescreen Tool
  • Check Register
  • Marketing Assistance
  • Spreadsheet Invoicing

Talk with us today to learn more. Call (800) 223-1420.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

Lexmark Releases Four New A3/Ledger-Capable Devices
On Aug. 7-8, 2014, the Lexmark International Inc. has announced the addition of four new A3/ledger-capable devices to its comprehensive line of Smart MFPs and printers.

Konica Minolta Launches bizhub C3110 & C3100P
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has announced the availability of two new color printers: the bizhub C3110 all-in-one and bizhub C3100P single-function unit.

SurgeX Hires Paschke as Southern Regional Sales Manager
SurgeX has announced it has hired Jimmy Paschke to the position of southern regional sales manager, effective immediately.

GreatAmerica Schedules Second Service Leadership Managed IT Sales Training
GreatAmerica Financial Services and Collabrance LLC will host a second Service Leadership Managed Information Technology (IT) Sales Training session from 8 a.m. to 5 p.m. on Aug. 8, 2014, in Cedar Rapids, Iowa.

Print Audit Launches New Blog
Print Audit has launched a new blog called the Print Management Insider.

Autotask Adds Field Office in Dallas
Autotask has announced its newest regional field office, located in Dallas, Texas.

Click here for all recent BTA Hotline articles.

BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
15-16BTA Strategic Sales Workshop - Phoenix, Ariz.
From equipment to software, MPS, MNS and everything in between, today's dealership has more to offer clients than ever before. But how effective is the dealership in selling all of those things? Is there a perception that each opportunity has a different sales process — either by the solution type or by the rep? Today's sales professionals not only need an updated sales approach to be successful today and into the future, but also a repeatable sales process that provides a consistent framework for all that they sell. This workshop is a sales transformation course focused on understanding, utilizing and implementing this sales process. This workshop, taught by Mitch Morgan and Chris Ryne of Growth Achievement Partners, provides a time-tested strategic sales process that works by enhancing sales performance today and providing the tools to be successful in the future. For more information or to register online, click here.
23Building My Business Webinar: "LinkedIn — More Than a Networking Tool"
LinkedIn is a powerful tool that, when utilized correctly, is the world's largest free résumé database and CRM system in the world. Understanding how to utilize LinkedIn correctly can benefit and grow your dealership tremendously. This session, led by R. Thomas Bruguiere of Crawford Thomas Recruiting, will address and show you how to utilize LinkedIn as a recruiting resource and a sales prospecting tool. It will also show participants how to maximize their current LinkedIn profiles or create one for the first time. For more information or to register online, click here.
Capture the Magic - A district event hosted by BTA West - Las Vegas, Nev.
It is a new world. Selling boxes and focusing on end-of-lease hardware upgrade opportunities was the status quo for many years. That was the old world. Today, end-user expectations have changed and so has the use of technology in the workplace. Think solutions. Think mobility. Think Millennials. It all points to one thing: It's time for your dealership to embrace all that is new. 2014's Capture the Magic, open to BTA member and non-member dealers from across the country, is all about providing you the insight, guidance and tools you need to embrace the new — new team members, a new business plan, a new sales strategy, a new service strategy, new opportunities and a new future. Join your fellow dealers and 30-plus exhibitors on Aug. 7-8 in Las Vegas to learn how to get to where you need to be in the new world. The event will feature a keynote workshop by Jaynie Smith, CEO of Smart Advantage, six additional educational sessions focused on what is new in the industry, and a Cirque du Soleil Beatles LOVE show. BTA dealer members receive 2-for-1 registration! For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The June issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

GreatAmerica FleetView

Don't just monitor, manage. GreatAmerica's FleetView, powered by Print Audit Premier, has the ability to manage users and user behavior with a rules-based environment. This comprehensive tool can significantly increase a customer's workflow, strengthen the customer relationship, and grow your recurring revenue and volume.

Special Offer for BTA Members: Receive a $1,000 Visa gift card when you sign up for a 12-month contract of FleetView powered by Print Audit Premier (Visa gift cards will be issued after the third month of service).

For more information, visit

For more information on other BTA member benefits, visit

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BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.