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June 28, 2016
Issue No. 506
BTA Member Dealers Receive 2-for-1 Registration;
Can Use $150/$250 Discount Codes Received With Membership!
The 2016 Capture the Magic event will feature:
• A keynote address by Jeff Slutsky of Street Fighter Marketing
• Six additional educational sessions presented by industry experts
• Time to network with peers & 30-plus exhibiting sponsors
• A Blue Man Group performance at the Luxor Hotel and Casino
For more information, click here.
Sales Simplicity Seminars:
How to Sell Managed IT Services (Aug. 2-3 and Oct. 4-5)
GreatAmerica is bringing in Alex Rogers, CEO of CharTec, to teach solution providers how to sell an As-A-Service model during two upcoming Sales Simplicity Seminars. Past attendees have seen real results increasing their MRR with CharTec. One solution provider made a successful transition to using Hardware as a Rental® after attending a CharTec training and increased the size of his company's managed services contracts by more than 250 percent, improved sales rep compensation by 80 percent and doubled its hardware margins.
Within the two-day Sales Simplicity Seminar hosted by GreatAmerica, you will walk away with:
• Strategies to transition to an As-A-Service model
• Additional streams of recurring revenue
• A step-by-step sales process from first call to close
• Talk tracks to overcome any objection to your proposal
• How to fold service and hardware into your solution
Register for or find out more on the Sales Simplicity Seminars today!
For more information on BTA Hotline sponsorship, contact Brent Hoskins at firstname.lastname@example.org or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)
BEI Announces REACH Leadership Development Academy
BEI Services Inc. has announced the REACH Leadership Development Academy.
CIG Launches New, Customizable Videos
Video is a key component to the digital marketing mix for all businesses.
Nuance Introduces Power PDF 2 Software
Nuance Communications Inc. has announced Power PDF 2 software, which makes it easy for businesses to gain control over PDF workflows with the ability to create, convert, edit, assemble and securely share PDF files.
Xerox Adds Dokmee Capture to Scanners, DocuShare 7
In the enterprise, the workflows connected to scanning and processing digital files can be cumbersome and labor intensive.
Click here for all recent BTA Hotline articles.
Building My Business Webinar: "Successful Dealership Event & Lunch and Learn Attendance"
Have you ever planned an event or a lunch and learn, only to be disappointed by the lackluster turnout and less-than-ideal resulting sales? Clearly, you host such events at your dealership with the expectation that they will lead to some great selling successes with the products and services offered by your dealership. In this webinar, Kate Kingston of Kingston Training Group will share, step by step, a proven method to increase and confirm attendance for your next dealership event and/or lunch and learn. She will also provide strategies to help you generate more meetings to sell as a result. For more information or to register online, click here.
Capture the Magic - Hosted by BTA West - Las Vegas, Nevada
Planned and hosted by the dealer volunteer leadership team of BTA West, the Capture the Magic event will feature a powerful keynote session and six general sessions specifically selected for today's office technology dealers. In addition, the event agenda includes great networking opportunities — a welcoming reception and a Blue Man Group performance. The Capture the Magic agenda will include time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA Events Sweepstakes. BTA member dealers receive 2-for-1 registration and can use their $150/$250 discount codes received with membership. For more information or to register online, click here.
BTA Sales Management Workshop - Owings Mills, Maryland
The BTA Sales Management Workshop is a career development "must have" for sales management at all levels, and provides the knowledge, skills, process and tools to immediately increase effectiveness and achieve higher levels of success. Taught by well-known industry trainer and facilitator Kim Ward of Learning Outsource Group (LOG), the workshop focuses entirely on the "how-to" skills that will help attendees reach their full potential as great sales leaders and coaches, as well as best practices to build and sustain elite, high-performance sales teams. For more information or to register online, click here.
15-16 Grand Slam - Hosted by BTA East - Boston, Massachusetts
Planned and hosted by the dealer volunteer leadership team of BTA East, the Grand Slam event will feature a keynote panel discussion, a dealer panel and five general sessions specifically selected for today's office technology dealers. In addition, the event agenda includes great networking opportunities — a welcoming reception and a New York Yankees versus Boston Red Sox baseball game at Fenway Park. Attendees will enjoy dinner at the park prior to the game. In addition, there will be time to visit with exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA Events Sweepstakes. BTA member dealers receive 2-for-1 registration and can use their $150/$250 discount codes received with membership. For more information or to register online, click here.
ProFinance 2.0 - Denver, Colorado
Over the last 14 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.
The June issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.
Click here to view the magazine online.
Click here for the Office Technology archives.
InfoTrends' Dealer Vertical Market Opportunity Analysis
Enhancing sales productivity, differentiation and maximizing individual markets are ultimate goals for today’s independent office technology dealer. Understanding a dealer’s specific market dynamics by vertical or company size can provide lucrative opportunities, but can be challenging. To help solve these challenges, InfoTrends created the Dealer Vertical Market Opportunity Analysis, available at a discount to BTA members.
Visit www.bta.org/DealerVMO for more information.
For more information on other BTA member benefits, visit www.bta.org/MemberBenefits.
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.