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July 26, 2016
Issue No. 510
BTA Member Dealers Receive 2-for-1 Registration;
Can Use $150/$250 Discount Codes Received With Membership!
The 2016 Capture the Magic event will feature:
• A keynote address by Jeff Slutsky of Street Fighter Marketing
• Six additional educational sessions presented by industry experts
• Time to network with peers & 30-plus exhibiting sponsors
• A Blue Man Group performance at the Luxor Hotel and Casino
For more information, click here.
How can you constantly stay in front of your customers and prospects?
Make it easy for them to remember you and contact you when they need you!
Promotional products have staying power and are an effective advertising medium. A recent survey by the Promotional Products Association Industry showed:
• Promotional products have high recall and increase brand awareness.
• 88 percent of people recall the company and brand on their promotional products.
• Promotional products have a positive impact on attitudes and behavior.
• 85 percent of people did business with an advertiser as the result of receiving an item.
• Eight out of 10 people own between one and 10 promotional products.
Beacon Sales & Marketing offers discounted promotional products to all BTA members. You can visit Beacon's web store at www.beaconpromotionalproducts.com to view more than 900,000 items. See the price — you will pay less.
Visit this BTA landing page to learn more about your discount structure or email Bob Meyer at email@example.com with any questions you may have.
For more information on BTA Hotline sponsorship, contact Brent Hoskins at firstname.lastname@example.org or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)
Today's BTA Webinar to Focus on Driving Your Company's Value
The 103rd webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern today, July 26.
Axion Business Technologies Joins Visual Edge Strategy
BTA member Visual Edge Technology Inc. has completed the acquisition of Axion Business Technologies Inc.
Clover Renews Lease at Van Nuys Facility Through 2019
Clover Imaging Group (CIG) has announced it will remain committed to its Van Nuys, California, facility (the former MSE facility), renewing the lease through the end of 2019 at 8201 Woodley Ave.
Click here for all recent BTA Hotline articles.
Building My Business Webinar: " Eight Things That Drive Your Company's Value"
With all of the merger and acquisition activity we have seen in the industry, there has been a lot of attention on business value. Every time a dealership is sold, we hear people asking how much it was sold for and how the value was determined. The fact of the matter is that the value of a dealership is impacted by a handful of key factors. These factors not only drive the value of the business, but can literally mean the difference between getting viable offers or not. In this webinar, Jim Kahrs of Prosperity Plus Management Consulting Inc. will outline eight things that drive your company's value. For more information or to register online, click here.
Capture the Magic - Hosted by BTA West - Las Vegas, Nevada
Planned and hosted by the dealer volunteer leadership team of BTA West, the Capture the Magic event will feature a powerful keynote session and six general sessions specifically selected for today's office technology dealers. In addition, the event agenda includes great networking opportunities — a welcoming reception and a Blue Man Group performance. The Capture the Magic agenda will include time to visit with 40-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA Events Sweepstakes. BTA member dealers receive 2-for-1 registration and can use their $150/$250 discount codes received with membership. For more information or to register online, click here.
BTA Sales Management Workshop - Owings Mills, Maryland
The BTA Sales Management Workshop is a career development "must have" for sales management at all levels, and provides the knowledge, skills, process and tools to immediately increase effectiveness and achieve higher levels of success. Taught by well-known industry trainer and facilitator Kim Ward of Learning Outsource Group (LOG), the workshop focuses entirely on the "how-to" skills that will help attendees reach their full potential as great sales leaders and coaches, as well as best practices to build and sustain elite, high-performance sales teams. For more information or to register online, click here.
15-16 Grand Slam - Hosted by BTA East - Boston, Massachusetts
Planned and hosted by the dealer volunteer leadership team of BTA East, the Grand Slam event will feature a keynote panel discussion, a dealer panel and five general sessions specifically selected for today's office technology dealers. In addition, the event agenda includes great networking opportunities — a welcoming reception and a New York Yankees versus Boston Red Sox baseball game at Fenway Park. Attendees will enjoy dinner at the park prior to the game. In addition, there will be time to visit with exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA Events Sweepstakes. BTA member dealers receive 2-for-1 registration and can use their $150/$250 discount codes received with membership. For more information or to register online, click here.
ProFinance 2.0 - Denver, Colorado
Over the last 14 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.
Click here for more congratulatory videos and videos of the BTA at 90: A Celebration event, held June 10, 2016, at Kansas City Union Station in Kansas City, Missouri.
The July issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.
Click here to view the magazine online.
Click here for the Office Technology archives.
Member Rewards Program
As a BTA dealer member, you can gain access to discounts and special offers on a variety of products and services through BTA's Member Rewards Program. Some examples of the offerings:
• 15 percent off monthly services from Sprint and 10 percent off from T-Mobile.
• Up to 35 percent off movie tickets at AMC Theaters, Regal Entertainment and more.
• Discounts on general admission pricing at more than 150 national attractions, including Walt Disney World, Six Flags and Sea World.
To join the Member Rewards Program for $19.95 (a $29.95 value), log in and click on the "Member Rewards" link from the "My Profile" menu. Each BTA dealer member primary contact who renews his (or her) dealership's membership on time will receive a free member rewards card — a $29.95 value.
Visit www.bta.org/MemberRewards for more information.
For more information on other BTA member benefits, visit www.bta.org/MemberBenefits.
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.