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July 28, 2015
Issue No. 461




BTA Member Dealers Receive 2-for-1 Registration!


Evolved Office is a full-circle marketing agency for business technology providers, including copier/printer dealers and managed IT providers. Unlike other marketing agencies, Evolved Office specifically caters to the office technology industry. Our clients don't need to teach us about MPS, document management or managed IT — we know this stuff like the back of our hands. We help business technology providers grow their businesses online, via social media, email marketing and more. Our team is made up of industry and marketing experts and we are here to help you generate leads and outshine the competition. Click here to view all of the services we offer.

For more information, visit www.evolvedoffice.com.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at brent@bta.org or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

Digitek to Unveil New Partner Pro Solutions at Upcoming BTA Event
Digitek has announced its participation as an exhibitor at the upcoming BTA Capture the Magic district event, Aug. 6 -7, 2015, in Las Vegas, Nevada.

Canon U.S.A. Helps Simplify Business Processes With Therefore 2015
Canon U.S.A. Inc. has announced the availability of Therefore 2015, the newest version of its information management solution to help organizations streamline business processes and improve how information is managed.

OKI Acquires Wide-Format Printer Business From SII
OKI Data Corp. and Seiko Instruments Inc. (SII) signed an agreement on July 8, 2015, whereby OKI Data Corp. will acquire the globally deployed wide-format printer business of Seiko I Infotech Inc. (SIIT), a subsidiary of SII.

Lexmark Launches Kofax Claims Agility
Lexmark International Inc. has launched Kofax Claims Agility, an ICD-10 compliant software solution that automatically processes institutional and professional medical claims and supporting documents.

Konica Minolta Continues ECM Expansion
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has announced it has acquired the assets of Hershey Technologies of San Diego, California.

Des Plaines Office Equipment Celebrates 60th Anniversary
BTA member Des Plaines Office Equipment may well be the only technology solutions business in the United States to have an official day named for it in the community where it is located.

EFI Fiery API Paves the Way to New, Custom Applications for Digital Print Management
Print service providers can develop customized solutions to automate and streamline their digital print production operations using the new EFI Fiery API (application programming interface).

Ricoh Survey Details Obstacles to 'Information Mobility'
Organizations rarely lack information in this new world of work. Unfortunately, information is gridlocked and unavailable to drive business decisions on the fly, according to new research from Ricoh and IDC.

Click here for all recent BTA Hotline articles.

Aug.
5-6
FIX: Cost Management for Service 2.0 - Las Vegas, Nevada
Successful BTA dealers use their service departments to maintain profit margins as new equipment sales margins decline. FIX, BTA's popular service workshop, teaches you how to compute the cost of your service labor hour (service burden rate) and improve your overall service department profitability. Workshop instructors Ronelle Ingram and Rock Janecek will cover first-call completion and proven management and customer service programs to improve morale within your service department. Those struggling with MPS and IT issues can learn new management skills to help transition their staffs to the realities of solution-based servicing. This is a highly interactive, energetic classroom experience. Come prepared to learn in a fun, relaxed atmosphere. Workshop attendees receive free registration to the Aug. 6-7 Capture the Magic district event, hosted by BTA West. For more information or to register online, click here.
6-7Capture the Magic - A BTA district event hosted by BTA West - Las Vegas, Nevada
BTA West will host Capture the Magic, open to dealers from across the country, on Aug. 6-7, 2015, at the Venetian in Las Vegas, Nevada. This event will be a great setting to learn from industry leaders, gather new ideas and network with your peers. The event will feature a keynote session by Nate Booth, a panel discussion focused on the millennial mindset and five additional educational sessions presented by subject-matter experts. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. The event will wrap up with a Cirque du Soleil performance of the attendee's choice: Michael Jackson One or Zarkana. BTA member dealers receive 2-for-1 registration! For more information or to register online, click here.
20Building My Business Webinar: "Proactive Prospecting — Turning an Interruption Into a Sales Conversation"
If you are in sales, you are also in prospecting. Getting in front of the right buyer is the single most crucial element in sales success, yet many sellers struggle to maintain and leverage a consistent prospecting regimen. This webinar, led by Tibor Shanto of Renbor Sales Solutions, will examine: why reps are reluctant to prospect; how to help them overcome this reluctance; a proven process for prospecting success; dealing with email and voicemail; and introducing a means of creating sustained change behaviors in your team. You will learn why looking for need and pain will limit prospecting success, and what you have to introduce into the call if you are going to overcome apathy and complacency in buyers. You will also learn how to deal with the most common objections you will face while prospecting. For more information or to register online, click here.
Sept.
23-24
BTA Managed Services Workshop - Boston, Massachusetts
The BTA Managed Services Workshop has been updated to include the Managed Services Business Model. This model is the first of its kind, specifically for BTA dealers, and has been developed by workshop instructors Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP) and Continuum. GAP has been assisting dealers in making this important transition since 2009. Continuum is a large, experienced provider of managed services operations to dealers, and currently manages more than 500,000 endpoints. The companies' combined knowledge in the managed services space will allow dealers to walk away with a "time-tested" business model and key metrics to guide success in this important strategic area. Workshop attendees receive free registration to the Sept. 24-25 Grand Slam district event, hosted by BTA East. For more information or to register online, click here.
24-25Grand Slam - A BTA district event hosted by BTA East - Boston, Massachusetts
BTA East will host Grand Slam, open to dealers from across the country, on Sept. 24-25, 2015, at the Boston Marriott Copley Place in Boston, Massachusetts. This event will be a great setting to learn from industry leaders, gather new ideas and network with peers. The event will feature a keynote session by Jeff Hayes of InfoTrends, a panel discussion focused on company culture and your bottom line, and five additional educational sessions presented by industry experts. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. The event will wrap up with a Baltimore Orioles versus Boston Red Sox baseball game at Fenway Park. BTA member dealers receive 2-for-1 registration! For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The July issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.


Click here to view the magazine online.

Click here for the Office Technology archives.


Sentry Insurance Services
Sentry Insurance provides a full line of business insurance including property, business personal property, commercial liability, automobile fleets, false pretense, workers’ compensation and equipment insurance, as well as employer-sponsored 401(k) programs. Sentry can help you create flexible, custom-made risk management solutions and provide property and casualty insurance, workers’ compensation, retirement plans, employee group benefits and business life planning. With Sentry you will spend less time worrying about insurance and more time running your business.

Visit www.bta.org/Insurance for more information.

For more information on other BTA member benefits, visit www.bta.org/MemberBenefits.

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