July 30, 2013
Issue No. 361

There are a lot of recruiters out there who say they know the copier business. But nobody knows it like Copier Careers.

For more than 25 years, Copier Careers has dedicated itself exclusively to helping independent copier dealerships find the experienced staff they need to stay ahead of the curve. When color was introduced, Copier Careers was there. When analog gave way to digital, it was there. When standalone machines were replaced by networked devices, it was there. When "pushing boxes" was replaced with solution sales, it was there. When new software was introduced into the back office, it was there. While other recruiters have come and gone, Copier Careers has stayed the course. The company is in it for the long haul, just like you.

The 11th-annual Copier Careers' 2013 Service and Operations Management Salary Survey will be published in its August 2013 newsletter with a record 1,746 industry participants. BTA members can get an exclusive early access to the entire 10-page survey in its newly expanded format on Copier Careers' website now. Go to http://www.copiercareers.com/salary_survey/2013_svc_mgr_salary_survey.pdf.

More than Resumes, Candidates®

Learn more about how Copier Careers can help move your business forward. Visit www.copiercareers.com or call (888) 733-4868.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at brent@bta.org or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

OKI Data Americas Names Taylor Vice President of Marketing
OKI Data Americas has promoted Carl Taylor to vice president of marketing for North America.

Compass Announces Expanded Partnership with Kyocera
On July 19, Compass Sales Solutions has announced its enhanced alliance with Kyocera Document Solutions America.

EverBank Adds to Office Products Team in North Carolina
EverBank Commercial Finance Inc. has announced Steven Mosley as the most recent addition to the firm's growing Office Products team.

Carolina Wholesale Group Announces Distribution Program with Samsung
Carolina Wholesale Group (CWG) has announced its partnership with Samsung Electronics America Inc.

Square 9 Releases QuickBooks Connections
Square 9 Softworks has released QuickBooks Connections, a comprehensive solution for automating small business accounting practices.

Innovolt Launches Partner Program
Innovolt Inc. has launched its "Power Up Program," a channel partner program designed to give additional revenue streams to VARs, system integrators (SIs) and OEMs.

Click here for all recent BTA Hotline articles.

Capture the Magic - A district event hosted by BTA West - Las Vegas, Nev.
BTA West will be hosting its annual district event, open to BTA members and non-members from across the country, on Aug. 1-2, 2013, at the Mandarin Oriental in Las Vegas. The event will feature a keynote presentation by Kurt Schmelz, president of North American Resellers (NARS) of the Channel Partner Organization at Xerox Corp. and five additional educational sessions presented by industry leaders. In addition, there will be time to visit with peers and 30-plus exhibiting sponsors. To wrap up the event, attendees will enjoy the Cirque du Soleil O performance at the Bellagio. For more information or to register online, click here.
14Building My Business Webinar: "The Keys to Unlocking More Potential & Better Results"
This webinar, led by Melissa D. Whitaker of Melissa Whitaker International LLC, will give you tools and direction on how to effectively communicate and understand people at a deeper level. Research shows that the most successful people share the common trait of self-awareness. They recognize the situations that will make them successful (strengths and weaknesses) and this makes it easy for them to find ways of achieving objectives that fit their behavioral style. Those who understand their natural behavior preferences are far more likely to pursue the right opportunities, in the right way, at the right time, and get the results they desire. Whitaker will discuss ways on how to communicate and how not to communicate to get the results you want. For more information or to register online, click here.
21BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will also be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these coaching sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
Building My Business Webinar: "Attract Qualified Leads with Engaging Social Media Tactics"
A social media strategy can provide a great supplement to your marketing plan — if there is a targeted strategy to fit your business. Having a simple profile is no longer enough and not every channel is right for all businesses. In this webinar, led by Rebecca Adolf with the Creative Services Group at office technology dealership Impact Networking, Waukegan, Ill., learn what can work for your dealership. Adolf will show examples of tactics to maximize online channels to promote your business. She will show you how to develop relevant and engaging content to attract qualified leads and build an online presence. Learn how to take advantage and maximize every opportunity: online contests, live events, notable company news, product launches and more. Go beyond one simple post and move to a cross-platform campaign with QR codes, articles, emails, surveys and more. For more information or to register online, click here.
18FIX: Cost Management for Service Workshop - Cerritos, Calif.
Successful BTA dealers use their service departments to maintain profit margins as new equipment sales margins decline. FIX, BTA's popular service workshop, teaches you how to compute the cost of your service labor hour (service burden rate) and improve your overall service department profitability. Workshop instructors Ronelle Ingram and Rock Janecek will cover proven management and customer service programs to improve morale within your service department. Those struggling with MPS and IT issues can learn new management skills to help transition your staff to the realities of solution-based servicing. This is a highly interactive, energetic classroom experience. For more information or to register online, click here.
26-27Grand Slam - A district event hosted by BTA East - Baltimore, Md.
BTA East will host its annual district event, open to BTA members and non-members from across the country, on Sept. 26-27, 2013, at the Hyatt Regency Baltimore in Baltimore, Md. The event will feature a keynote presentation by Tod Pike of Samsung Electronics America Inc., five additional educational sessions presented by industry leaders and a dealer panel focused on current industry changes. In addition, there will be time to visit with exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. To wrap up the event, attendees will travel to Oriole Park at Camden Yards to see the Boston Red Sox take on the Baltimore Orioles. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The July issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

Buyers Lab's Winning Combination

Buyers Lab's (BLI) Winning Combination includes: bliQ, a comprehensive and trusted resource of competitive intelligence and sales tools for the hardware imaging industry; Solutions Center helps improve the way you research, position and pitch software solutions to customers and prospects; Mobile Access allows you to meet with customers and prospects anywhere and have access to valuable information from your smartphone or tablet; Flexible Access allows enterprise accounts to assign an account administrator to add/remove users and run usage reports; and BLI’s Superior Customer Service will help you save time, increase productivity and enhance proposals.

BTA members receive a 20-percent discount on new BLI subscriptions.

Visit www.bta.org/BLI for more information.

For more information on other BTA member benefits, visit www.bta.org/MemberBenefits.

July/August Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at info@bta.org if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: Capital Sources: Internal, Trade, Debt and Equity; The Fraud Triangle; Actions That Can Pierce Your Corporate Veil; and much more! Click here to download.

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