Aug. 6, 2013
Issue No. 362

Trusted and authorized by more OEMs and products than any other circuit board repair center in the imaging industry, Hytec provides multi-line support, savings up to 70 percent of new board replacement costs and a full-year warranty on repairs. Encompassing more than 4,500 models, Hytec is continually adding new repair offerings. Choosing Hytec as your one-stop repair center for all your needs would be a smart choice to make!

Hytec is open from 8 a.m. to 7 p.m. Eastern.

For more information, call (800) 883-1001 or visit

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Welcomes 16 New Members

BTA Webinar on Effective Communication Set for Aug. 14
The 68th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Wednesday, Aug. 14.

Ricoh Introduces Monochrome Production Series
Ricoh Americas Corp. has introduced its latest production monochrome MFP system, the RICOH Pro 8100s Series.

ECi FMAudit Releases Central Server Version 3.6
ECi Software Solutions has announced the release of Central Server version 3.6 for its FMAudit solution.

Nuance Products Now Available as Embedded Apps on Ricoh A4 MFPs
Nuance Communications Inc. has announced that Equitrac Office, Equitrac Express and eCopy ShareScan are now available to run as embedded applications on A4 MFPs from Ricoh Americas Corp.

PrintFleet Launches Vision
PrintFleet Inc. has launched PrintFleet Vision, a cloud-based monitoring and management solution for dealers, IT VARs and managed service providers.

ESP/SurgeX Releases SurgeX Defender Series Surge + PDU
ESP/SurgeX has announced the SurgeX Defender Series Surge + PDU, a solution designed to address the power issues that arise in the SMB office IT setting.

Print Tracker Announces Sales Quote Generation for Supply Ordering
Print Tracker dealers who have invested in the Data Processor and are using the e-automate ERP system can now have sales quotes for toner automatically generated from low toner alert information gathered by Print Tracker.

Toshiba Introduces Mobile Scan & Print App for Android
Toshiba America Business Solutions Inc. has introduced its e-BRIDGE Print & Capture mobile software app, which supports all Android smartphone and tablet devices supporting version 2.3.3 (released in February 2011) or later.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "The Keys to Unlocking More Potential & Better Results"
This webinar, led by Melissa D. Whitaker of Melissa Whitaker International LLC, will give you tools and direction on how to effectively communicate and understand people at a deeper level. Research shows that the most successful people share the common trait of self-awareness. They recognize the situations that will make them successful (strengths and weaknesses) and this makes it easy for them to find ways of achieving objectives that fit their behavioral style. Those who understand their natural behavior preferences are far more likely to pursue the right opportunities, in the right way, at the right time, and get the results they desire. Whitaker will discuss ways on how to communicate and how not to communicate to get the results you want. For more information or to register online, click here.
21BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will also be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these coaching sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
Building My Business Webinar: "Attract Qualified Leads with Engaging Social Media Tactics"
A social media strategy can provide a great supplement to your marketing plan — if there is a targeted strategy to fit your business. Having a simple profile is no longer enough and not every channel is right for all businesses. In this webinar, led by Rebecca Adolf with the Creative Services Group at office technology dealership Impact Networking, Waukegan, Ill., learn what can work for your dealership. Adolf will show examples of tactics to maximize online channels to promote your business. She will show you how to develop relevant and engaging content to attract qualified leads and build an online presence. Learn how to take advantage and maximize every opportunity: online contests, live events, notable company news, product launches and more. Go beyond one simple post and move to a cross-platform campaign with QR codes, articles, emails, surveys and more. For more information or to register online, click here.
18FIX: Cost Management for Service Workshop - Cerritos, Calif.
Successful BTA dealers use their service departments to maintain profit margins as new equipment sales margins decline. FIX, BTA's popular service workshop, teaches you how to compute the cost of your service labor hour (service burden rate) and improve your overall service department profitability. Workshop instructors Ronelle Ingram and Rock Janecek will cover proven management and customer service programs to improve morale within your service department. Those struggling with MPS and IT issues can learn new management skills to help transition your staff to the realities of solution-based servicing. This is a highly interactive, energetic classroom experience. For more information or to register online, click here.
26-27Grand Slam - A district event hosted by BTA East - Baltimore, Md.
BTA East will host its annual district event, open to BTA members and non-members from across the country, on Sept. 26-27, 2013, at the Hyatt Regency Baltimore in Baltimore, Md. The event will feature a keynote presentation by Tod Pike of Samsung Electronics America Inc., five additional educational sessions presented by industry leaders and a dealer panel focused on current industry changes. In addition, there will be time to visit with exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. To wrap up the event, attendees will travel to Oriole Park at Camden Yards to see the Boston Red Sox take on the Baltimore Orioles. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The August issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

BTA 2013 Channel's Choice Report

BTA's Channel's Choice Report is a comprehensive report that offers a detailed look at the results of the Channel's Choice balloting process and provides comparisons of how dealers rate the performance and support of each of the industry's leading manufacturers. The 2013 Channel's Choice Report is now available for members to download from the BTA website. To access the report, you will need your username and password.

Visit for more information.

For more information on other BTA member benefits, visit

July/August Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: Capital Sources: Internal, Trade, Debt and Equity; The Fraud Triangle; Actions That Can Pierce Your Corporate Veil; and much more! Click here to download.

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