Aug. 13, 2013
Issue No. 363


Crawford Thomas, a nationwide, full-service sales recruitment firm that specializes in the recruitment of office automation sales reps, MPS reps, PPS, sales managers and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understands the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 40-plus in-house recruiters to deliver top talent.

Crawford Thomas makes Fortune 500 recruitment services available to all sales organizations, regardless of their size or hiring volume.

Featuring the following BTA member discounted options:

  • Low-cost executive sourcing — all roles (job postings and powerful sourcing)
  • Contingency recruitment — techs, AEs, MPS reps, management, executive leadership
  • Retained search — Dedicated recruiters, unlimited hires for one low cost
  • Additional services include: background process outsourcing, drug tests, hiring-process design, recruitment training, HR consulting, succession planning, employee handbooks/policies, HRIS consulting, compensation and performance management

Please email or call (888) 649-6616 for information that may be helpful to your recruitment needs.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

In Memoriam: Henry Walter
Henry W. Walter passed away Wednesday, July 31, 2013, at Sterling House in Lehigh Acres, Fla.

MPSA Announces 2013 Leadership Awards
The Managed Print Services Association (MPSA) has announced the winners of its 2013 MPSA Leadership Awards.

docSTAR Announces Version 3thirteen Document Management Software
docSTAR has announced docSTAR version 3thirteen (3.13).

Muratec Launches MFX-3590
Muratec America Inc. has announced the availability a new A4 monochrome MFP, the MFX-3590.

Konica Minolta Launches bizhub Connector for Google App
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has announced the availability of the bizhub Connector for Google app to the Konica Minolta bizhub MarketPlace.

Ricoh Introduces Smart Presenter for iPad
Committed to a better meeting experience, Ricoh Americas Corp. has unveiled a new, paperless meeting approach that enables attendees to experience the presentation through their Apple iPads.

Balboa Capital Survey Shows Increased Confidence, Higher Revenues for Small Business
Balboa Capital has announced the results of a comprehensive online survey of small businesses and equipment vendors nationwide.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "The Keys to Unlocking More Potential & Better Results"
This webinar, led by Melissa D. Whitaker of Melissa Whitaker International LLC, will give you tools and direction on how to effectively communicate and understand people at a deeper level. Research shows that the most successful people share the common trait of self-awareness. They recognize the situations that will make them successful (strengths and weaknesses) and this makes it easy for them to find ways of achieving objectives that fit their behavioral style. Those who understand their natural behavior preferences are far more likely to pursue the right opportunities, in the right way, at the right time, and get the results they desire. Whitaker will discuss ways on how to communicate and how not to communicate to get the results you want. For more information or to register online, click here.
21BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will also be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these coaching sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
Building My Business Webinar: "Attract Qualified Leads with Engaging Social Media Tactics"
A social media strategy can provide a great supplement to your marketing plan — if there is a targeted strategy to fit your business. Having a simple profile is no longer enough and not every channel is right for all businesses. In this webinar, led by Rebecca Adolf with the Creative Services Group at office technology dealership Impact Networking, Waukegan, Ill., learn what can work for your dealership. Adolf will show examples of tactics to maximize online channels to promote your business. She will show you how to develop relevant and engaging content to attract qualified leads and build an online presence. Learn how to take advantage and maximize every opportunity: online contests, live events, notable company news, product launches and more. Go beyond one simple post and move to a cross-platform campaign with QR codes, articles, emails, surveys and more. For more information or to register online, click here.
26-27Grand Slam - A district event hosted by BTA East - Baltimore, Md.
BTA East will host its annual district event, open to BTA members and non-members from across the country, on Sept. 26-27, 2013, at the Hyatt Regency Baltimore in Baltimore, Md. The event will feature a keynote presentation by Tod Pike of Samsung Electronics America Inc., five additional educational sessions presented by industry leaders and a dealer panel focused on current industry changes. In addition, there will be time to visit with exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. To wrap up the event, attendees will travel to Oriole Park at Camden Yards to see the Boston Red Sox take on the Baltimore Orioles. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The August issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

BTA 2013 Channel's Choice Report

BTA's Channel's Choice Report is a comprehensive report that offers a detailed look at the results of the Channel's Choice balloting process and provides comparisons of how dealers rate the performance and support of each of the industry's leading manufacturers. The 2013 Channel's Choice Report is now available for members to download from the BTA website. To access the report, you will need your username and password.

Visit for more information.

For more information on other BTA member benefits, visit

July/August Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: Capital Sources: Internal, Trade, Debt and Equity; The Fraud Triangle; Actions That Can Pierce Your Corporate Veil; and much more! Click here to download.

Join BTA on Twitter, Facebook and LinkedIn
BTA has expanded its Web presence to Twitter, Facebook and LinkedIn. Click the buttons below to follow, become a fan or add BTA.

BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.

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