Can't view HTML emails? Click here for an online version of the Hotline.

Sept. 12, 2017
Issue No. 567

BTA Member Dealers Receive 2-for-1 Registration;
Can Use $150/$250 Discount Codes Received With Membership!


For more information, click here.



Ignite your sales & marketing engine in entirely new ways!

Clover Imaging Group's (CIG's) content marketing platform, Amplify, is unique to you.

Learn how Clover Imaging Group can develop customized business content to speak directly to the vertical market you are targeting. Working with your team, we will help you answer key questions your customers are asking and develop educational content that your customers (and search engines) will love! Essentially, we are an extension of your marketing department, with expertise in almost any vertical market.

Amplify your brand awareness, engage new customers and increase sales through this innovative marketing program.

Request a demo today! Contact your CIG sales representative, call (866) 734-6548 or visit www.cloverimaging.com.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at brent@bta.org or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Welcomes 16 New Members

BTA's ProFinance 2.0 to Be Held Oct. 11-12
On Oct. 11-12 in Salt Lake City, Utah, the Business Technology Association (BTA) will host its ProFinance 2.0 workshop at BTA member dealership Les Olson Company.

BTA's 2017 Fall Colors Retreat to Be Held Oct. 19-20 in Asheville, North Carolina
The Business Technology Association's (BTA's) 2017 Fall Colors Retreat, hosted by BTA Southeast, will be held Oct. 19-20 at the Doubletree by Hilton Asheville-Biltmore in Asheville, North Carolina..

Xerox Prices $1 Billion Senior Notes Offering
Xerox Corp. has announced it has priced $1 billion of 3.625 percent Senior Unsecured Notes due in 2023.

Ricoh Partners With Idealliance
Ricoh USA Inc. has announced an expansion of its partnership with Idealliance.

Lexmark Introduces Point-of-Care Scanning for Health Care
Lexmark International Inc. has announced the availability of Lexmark Point of Care Scanning for Healthcare, a solution that enables providers to quickly and easily capture paper medical records and incorporate them into health information management (HIM) workflow, helping providers meet HIMSS Stage 7 requirements.

HP Organizes Security Advisory Board
For decades, hackers fell squarely into two camps: "black hats" in it to show off their skills, and then later, for money, espionage and data theft, and "white hats" who breached systems to uncover flaws before the bad guys could find them and make sure companies promptly fix them.

PrintReleaf & EFI Partner on Paper Usage & Reforestation Service
PrintReleaf and Electronics For Imaging Inc. (EFI) have partnered to provide the PrintReleaf reforestation service directly to commercial printing businesses.

Click here for all recent BTA Hotline articles.


Sept.
19-20
Select Dealer Group (SDG) Meeting - Chicago, Illinois
21 Building My Business Webinar: "A Look at Current Office Technology Industry Trends"
A variety of current trends associated with inkjet, color printing, MPS and solutions are driving change in how office technology dealers go to market in today's business climate. In this webinar, Sheryne Glicksman of Keypoint Intelligence will share her insight on these trends, as well as review key industry statistics. She will also provide excerpts from the market research firm's State of the Channel findings. The webinar will conclude with Glicksman addressing attendee questions focused on the BTA Channel's greatest opportunities in 2018. For more information or to register online, click here.
Oct.
11-12
ProFinance 2.0 - Salt Lake City, Utah
Over the last 15 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
19-20 Fall Colors Retreat - Hosted by BTA Southeast - Asheville, North Carolina
Planned and hosted by the dealer volunteer leadership team of BTA Southeast, the Fall Colors Retreat is open to dealers from across the country. The event will feature: a dealer panel on breaking through revenue growth barriers; two educational sessions presented by industry leaders; round-table discussions with exhibitors; time to network with peers and exhibiting sponsors; and a cocktail reception and dinner at the historic Biltmore Estate's Antler Hill Barn. Dealer attendees can also enter the BTA Events Sweepstakes on-site. BTA member dealers receive 2-for-1 registration and can use their $150/$250 discount codes received with membership. For more information or to register online, click here.
23 FIX: Cost Management for Service 2.0 - Chandler, Arizona
Successful BTA dealers use their service departments to maintain profit margins as new equipment sales margins decline. FIX, BTA's popular service workshop, teaches attendees how to determine the actual cost of the service hour (burden rate) and improve overall service department profitability. Workshop instructor Ronelle Ingram will cover first-call completion and proven management and customer service programs to improve morale within your service department. Those struggling with MPS and IT issues can learn new management skills to help transition their staffs to the realities of solution-based servicing. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.


The September issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.



Click here to view the magazine online.

Click here for the Office Technology archives.


Credit Card Processing

BTA has partnered with Cayan, a payment processor for more than 115,000 businesses. Cayan's free statement analysis provides a clear picture of what you are paying and what you can save. It evaluates whether your account is set up to maximize your bottom line; looks at your pricing structure to make sure you are not paying more than necessary; details the industry-required monthly fees and separates the bogus fees that go to your processor; and provides a detailed comparison that rolls all of your fees up and compares them to what Cayan can save you. BTA members receive a $100 dues credit when they sign up with Cayan.

Visit www.bta.org/CCProcessing for more information.

For more information on other BTA member benefits, visit www.bta.org/MemberBenefits.


Join BTA on Facebook, LinkedIn, Google+, Twitter & YouTube
Click the buttons below to follow, become a fan or add BTA.

BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.