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Sept. 13, 2016
Issue No. 517

BTA Member Dealers Receive 2-for-1 Registration;
Can Use $150/$250 Discount Codes Received With Membership!

The 2016 Fall Colors Retreat will feature:
• A dealer panel, "2020 — Outlook for the Office Technology Industry,"
moderated by David Ramos of InfoTrends
• Exhibitor round-table discussions
• Three additional educational sessions presented by industry experts
• Time to network with peers & exhibiting sponsors
• A private guided tour of the Biltmore Estate and dinner at the Biltmore's Lioncrest Veranda
on Friday evening, and a cocktail reception and dinner at the hotel on Saturday evening

For more information, click here.

Crawford Thomas Recruiting, a nationwide sales recruitment firm that specializes in the recruitment of business technology sales, MPS, management and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understand the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 50-plus in-house recruiters to deliver top talent.

Crawford Thomas Recruiting makes Fortune 1000 recruitment services available to all sales organizations, regardless of their size.

Sales, technicians, IT, MPS, MNS, management/operations and admin, please email or call (888) 649-6616.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Southeast to Host Fall Colors Retreat Oct. 21-22 in Asheville, North Carolina
Planned and hosted by the dealer volunteer leadership team of BTA Southeast, the Business Technology Association's (BTA's) Fall Colors Retreat will be held Oct. 21-22 at the Doubletree by Hilton Asheville-Biltmore in Asheville, North Carolina.

Sept. 22 BTA Webinar to Focus on Increasing Sales & Retaining Accounts
The 105th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, Sept. 22.

Gordon Flesch Company Celebrates 60 Years
BTA member Gordon Flesch Company (GFC) is celebrating 60 years of service.

HP Inc. Releases Next-Generation A3 Printing Portfolio to Disrupt Copier/MFP Segment
HP Inc. has introduced an expansive line of A3 MFPs designed to disrupt the traditional $55 billion A3 copier/MFP category.

KYOCERA & DataBank Form Alliance
KYOCERA Document Solutions America and DataBank have announced the formation of a business alliance designed to provide business process improvement services to their mutual customers.

Katun Introduces New Toner for Use in Ricoh, Canon & Lexmark Products
Katun Corp. has introduced new toners for several copier/MFP and printer applications.

Q2 Announces Warehouse Expansion
Q2 LLC has announced the expansion of its Burnsville, Minnesota, distribution center.

EFI Announces New Fiery DFEs for Canon imageRUNNER ADVANCE Series
Electronics For Imaging Inc. (EFI) has announced it has partnered with Canon to develop two new print servers for the imageRUNNER ADVANCE C5500 Series.

KYOCERA Introduces TASKalfa 6002i & TASKalfa 3511i Series MFPs
KYOCERA Document Solutions America has announced the introduction of the TASKalfa 6002i, 5002i and 4002i MFPs.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "How to Increase Sales & Retain Accounts in the New Era of Office Technology"
The office technology industry is evolving and changing in major ways. It was a transactional world, but has since shifted to a high-performance service industry. How prepared is your dealership to win new sales and retain existing accounts in this ultra-competitive industry? If you want to win in this new era, your company has to become adept at uncovering what customers really want. This webinar, led by Rick Reynolds of AskForensics, will address real-world examples and strategies for uncovering client needs and identifying areas of vulnerability in accounts before it is too late. It will also address the often undetected, not-so-obvious cracks in client relationships that put critical client accounts "at risk," according to sales and account retention data from the AskForensics Knowledgebase of more than $14 billion worth of contracts and proposals of enterprise companies. The insight from this webinar will help attendees more closely align with the business objectives of their customers. For more information or to register online, click here.
ProFinance 2.0 - Denver, Colorado
Over the last 14 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
12-13Select Dealer Group Meeting - Seattle, Washington
21-22Fall Colors Retreat - Hosted by BTA Southeast - Asheville, North Carolina
Planned and hosted by the dealer volunteer leadership team of BTA Southeast, the Fall Colors Retreat will feature a dealer panel, exhibitor round-table discussions and three educational sessions specifically selected for today’s office technology dealers. In addition, the event agenda includes great networking opportunities — a private guided tour of the Biltmore Estate and dinner at the Biltmore’s Lioncrest Veranda on Friday evening, and a cocktail reception and dinner at the hotel on Saturday evening. Each attendee will also receive a ticket to tour the Biltmore during their free time on Friday or Saturday. In addition, there will be time to visit with exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site to be entered into the BTA Events Sweepstakes. BTA member dealers receive 2-for-1 registration and can use their $150/$250 discount codes received with membership. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

Click here for more congratulatory videos and videos of the BTA at 90: A Celebration event, held June 10, 2016, at Kansas City Union Station in Kansas City, Missouri.

The September issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

UPS Savings Program
Through the UPS Savings Program, you can save up to 36 percent when you ship with UPS, plus a 50-percent discount on select services for up to four weeks after you enroll. Whether you are shipping air or ground, you will get same-day pickup with one driver for all of your shipments. Save on a broad portfolio of shipping services, including: Up to 36 percent on UPS Air letters, including UPS Next Day Air; up to 32 percent on UPS Air packages; up to 34 percent on UPS International imports and exports; up to 24 percent on UPS Ground shipments; and more.

Visit for more information.

For more information on other BTA member benefits, visit

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BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.