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Sept. 15, 2015
Issue No. 467

BTA Member Dealers Receive 2-for-1 Registration!

There are a lot of recruiters out there who say they know the copier/MFP channel.

But nobody knows it like Copier Careers.

For almost 30 years, Copier Careers has dedicated itself exclusively to helping independent copier/MPS dealerships find the experienced staff they need to stay ahead of the curve.

Through every evolution of the channel — from the days of "pushing boxes" to today's solution sales and MPS/MNS implementation and support — Copier Careers has been there.

While other recruiters have come and gone, Copier Careers has evolved with your hiring needs. Copier Careers is in it for the long haul, just like you.

More than Resumes, Candidates®

Learn more about how Copier Careers can help move your business forward. Visit or call (888) 733-4868.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Southeast to Host Fall Colors Retreat Oct. 23-24 in Asheville, North Carolina
While many dealers are fully embracing the managed print services (MPS) opportunity, others may be leaving money on the table.

BTA's Sept. 21 Webinar to Focus on Securing C-Level Meetings
The 93rd webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Monday, Sept. 21.

Xerox Launches New Initiative to Drive Partner Growth
A new Xerox initiative will give channel partners the tools they need to help their customers unlock hidden potential in their Xerox devices to grow their businesses, improve productivity and enhance information security.

Canon Launches Océ ColorStream 3000 Z Series
Canon U.S.A. Inc. has launched the Océ ColorStream 3000 Z series, a high-speed commercial inkjet printing system designed to provide high productivity in spatially restrictive environments.

Ricoh Improves C440DN Printer
Ricoh has unveiled a new version of its RICOH SP C440DN laser printer for workgroups.

New EFI Fiery Servers Bring Performance, Integration & Color to New Canon Presses
EFI has launched a pair of Fiery digital front ends (DFEs) for the new, high-speed Canon imagePRESS C10000VP and C8000VP digital color production presses.

Sharp to Unveil New Monochrome Pro Series Line at Graph Expo
Sharp Imaging and Information Company of America (SIICA) will unveil monochrome light production models — future additions to its Pro Series line — at GRAPH EXPO 2015, Sept. 13-16, in Chicago, Illinois.

GreatAmerica Uses Salesforce to Streamline Financing Process with Quoting Integration
GreatAmerica Financial Services Corp. has announced it has successfully deployed Salesforce to streamline the financing process for GreatAmerica customers across the industries it serves in IT, telephony, office equipment, automotive, light industrial construction and business solution software.

Clover Technologies Group Releases New HP Color Series Compatible Toners
Clover Technologies Group/West Point Products now offer their dealers remanufactured toner cartridges for the HP M855 Color Series, the HP M880 Color Series, as well as the HP 1025 drum.

Square 9 Announces Alliance With Konica Minolta
Square 9 Softworks has announced its partnership with Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta).

Health Insurance Open Enrollment Begins Nov. 1
The Affordable Care Act (ACA) mandates that all eligible Americans must have health insurance or pay a tax penalty.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "Securing C-Level Meetings with Key Prospects"
Looking to find additional prospects and set qualified C-level meetings? In this webinar, Mike Adams of Power Appointment Setting will provide insight into finding prospects in three key groups and securing meetings that can ultimately help you boost the bottom line. The three key prospect groups to be addressed in the webinar: prospects who are opportunities for information technology outsourcing/managed network services; prospects who are opportunities for workflow solutions/electronic file cabinet software/solutions opportunities potential; and prospects who are opportunities for 3D printing solutions. For more information or to register online, click here.
23-24BTA Managed Services Workshop - Boston, Massachusetts
The BTA Managed Services Workshop has been updated to include the Managed Services Business Model. This model is the first of its kind, specifically for BTA dealers, and has been developed by workshop instructors Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP) and Continuum Managed IT Services. GAP has been assisting dealers in making this important transition since 2009. Continuum is a large, experienced provider of managed services operations to dealers, and currently manages more than 500,000 endpoints. The companies' combined knowledge in the managed services space will allow dealers to walk away with a "time-tested" business model and key metrics to guide success in this important strategic area. Workshop attendees receive free registration to the Sept. 24-25 Grand Slam district event, hosted by BTA East. For more information or to register online, click here.
24-25Grand Slam - A BTA district event hosted by BTA East - Boston, Massachusetts
BTA East will host Grand Slam, open to dealers from across the country, on Sept. 24-25, 2015, at the Boston Marriott Copley Place in Boston, Massachusetts. This event will be a great setting to learn from industry leaders, gather new ideas and network with peers. The event will feature a keynote session by Jeff Hayes of InfoTrends, a panel discussion focused on company culture and your bottom line, and five additional educational sessions presented by industry experts. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. The event will wrap up with a Baltimore Orioles versus Boston Red Sox baseball game at Fenway Park. BTA member dealers receive 2-for-1 registration! For more information or to register online, click here.
29-30SDG Meeting - Dallas, Texas
ProFinance 2.0 - Tempe, Arizona
Over the last 13 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with the introduction of color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the new industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
14BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour, one-on-one coaching sessions in addition to the online training sessions. During these sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
23-24Fall Colors Retreat - A BTA district event hosted by BTA Southeast - Asheville, North Carolina
Are you fully embracing the many managed print services (MPS) opportunities within your customer base — or are you leaving money on the table? MPS provides a significant revenue opportunity. InfoTrends, the market research firm, projects that MPS, through the dealer channel in the U.S. market, will experience a compound annual growth rate of 4 percent through 2019, when the dealers' share of the $12.1 billion MPS market will be $2.68 billion. With a focus on MPS, the 2015 Fall Colors Retreat, hosted by BTA Southeast, will help you better prepare your dealership to claim a greater share of the growing MPS revenue opportunity. The agenda features three educational sessions led by industry leaders and networking events that include a welcoming reception and dinner on Friday night, and a historic tour and dinner on the terrace of the Grove Park Inn on Saturday night. Dealer attendees will also have the chance to win prizes in exhibitor drawings and enter the BTA District Event Sweepstakes. BTA member dealers receive 2-for-1 registration! For more information or to register online, click here.
BTA Marketing Workshop - Plano, Texas
The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal. Has your dealership adapted to this new buying process? Or, are you confused by the many local seminars and Internet articles from online marketing people that make big promises but do not understand the office technology industry? It is time to get serious about online marketing. The BTA Marketing Workshop, led by Darrell Amy, Larry Levine and Jon Mitchell of Dealer Marketing, makes sure your dealership is ready to implement best practices in online marketing. Be prepared to build a solid foundation for your online marketing efforts and walk away with a true action plan. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The September issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

AssociationBackgroundchecks provides the following to BTA members: a free cloud-based pre-employment background check account; a free online and over-the-telephone account tutorial; a free background check; and a policy and procedure review for maximum ROI per client. Users will have the ability to: locate applicants' current and past address histories; scan more than 1,000 nationwide/international databases; search more than 500 million criminal records for adverse information; cross reference national and international terrorism sources; and validate applicants' Social Security numbers. BTA members receive up to 46 percent off background check prices.

Visit for more information.

For more information on other BTA member benefits, visit

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