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Sept. 16, 2014
Issue No. 418

Registration includes a private Butler's Tour of the Biltmore Estate.

For almost 30 years, Copier Careers has dedicated itself exclusively to helping independent copier/MPS dealerships find the experienced staff they need to stay ahead of the curve. When color was introduced, Copier Careers was there. When analog gave way to digital, we were there. When standalone machines were replaced by networked devices, we were there. When "pushing boxes" was replaced with solution sales, we were there. When new software was introduced into the back office, we were there. While other recruiters have come and gone, Copier Careers has stayed the course. Our company is in it for the long haul, just like you.

Be sure and review our 14 years of exclusive tech, sales and service manager salary surveys at

Look for our sales rep results at year end.

More than Resumes, Candidates®

Learn more about how Copier Careers can help move your business forward. Visit or call (888) 733-4868.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

Ann Barr to Offer One-to-One Telesales Training & Coaching
Ann Barr has announced a new online workshop focused on phone sales training.

Digital Gateway to Integrate e-automate Software with Etactics
Digital Gateway Inc. has announced that it will integrate its e‐automate ERP software with Etactics to provide additional invoice and statement solutions to Digital Gateway's 1,400-plus e‐automate customers.

Samsung Launches New Global Marketing Campaign
Samsung Electronics America Inc. has launched a new global marketing campaign designed to showcase the company's latest innovations in printing solutions that help businesses work smarter.

ESP/SurgeX Launches IP Power Diagnostic Tool
ESP/SurgeX has announced the Remote Portal, the imaging industry's first IP-enabled power communications diagnostic tool.

Visual Edge Technology Acquires Commonwealth Technology
Visual Edge Technology Inc. has completed the acquisition of Commonwealth Technology Inc.

Frontier Imaging Releases Eight New Compatible Toners
Frontier Imaging has introduced two new printer toner products compatible with the Konica bizhub C series and the Sharp MX series.

Click here for all recent BTA Hotline articles.

Select Dealer Group Meeting - Napa, Calif.
25Building My Business Webinar: "Leveraging Email Marketing to Generate More Leads — Tips & Best Practices for B2B Email Marketing"
According to the Direct Marketing Association, email marketing brings in about $40 for every $1 you spend. If your company is not sending out at least two emails per month to your customer/prospect database, you are missing out on a big opportunity to cash in. Join Roger Jung of Evolved Office and learn tips and best practices on how to launch and manage your own email marketing campaign. For more information or to register online, click here.
BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
24-25Fall Colors Retreat - A district event hosted by BTA Southeast - Asheville, N.C.
BTA Southeast will host its annual fall district event, open to dealers from across the country, on Oct. 24-25, 2014, at the Doubletree by Hilton Asheville-Biltmore in Asheville, N.C. This event will be a great setting to gather new ideas and network with your peers. The agenda features a dealer panel and an educational session by Roy Serhal of N-able by SolarWinds, both of which will focus on managed IT services. Dealers will be able to participate in networking events that will allow them to connect with their peers and exhibiting sponsors, including round-table sessions with sponsors, two dinners, a reception and a tour of the Biltmore Estate that includes a private Butler's Tour behind the scenes. On Saturday afternoon, there will be time to explore Asheville and the surrounding area.
Dealer attendees will also have the chance to win prizes in exhibitor drawings and enter the BTA District Event Sweepstakes. For more information or to register online, click here.
BTA Dealer Marketing Workshop - Plano, Texas
The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal. Has your dealership adapted to this new buying process? Or, are you confused by the myriad of local seminars and Internet articles from online marketing people that make big promises but do not understand the copier business? It is time to get serious about online marketing. The BTA Dealer Marketing Workshop, led by Darrell Amy, Lindsay Kelley and Jon Mitchell of Dealer Marketing, makes sure your dealership is ready to implement best practices in online marketing. You will see real-world examples of how dealers use the Internet to generate leads, cross-sell current clients and position themselves as local experts. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The September issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

Logical Operations User Productivity Courseware & Axzo Crisp Series

Logical Operations offers User Productivity courseware for Microsoft Office, operating systems, business intelligence, finance and accounting, CRM and digital marketing. The courseware is delivered on a configurable, interactive and intuitive learning platform. The company also publishes the Axzo Crisp Series, which offers lessons on key and current business and professional soft skills topics. BTA members receive a 20-percent discount on User Productivity courseware and Crisp Series books.

For more information, visit

For more information on other BTA member benefits, visit

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BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.