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Sept. 22, 2015
Issue No. 468

BTA Member Dealers Receive 2-for-1 Registration!

Crawford Thomas Recruiting, a nationwide sales recruitment firm that specializes in the recruitment of business technology sales, MPS, management and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understand the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 50-plus in-house recruiters to deliver top talent.

Crawford Thomas Recruiting makes Fortune 1000 recruitment services available to all sales organizations, regardless of their size.

Sales, technicians, IT, MPS, MNS, management/operations and admin, please email or call (888) 649-6616.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Welcomes Six New Members

Lexmark Launches Customer Communications Manager 4.4
Lexmark International Inc. has launched Kofax Customer Communications Manager 4.4, a customer communications management solution that enables organizations to better engage with customers, citizens, partners and other stakeholders across multiple channels to better meet their preferences.

DocuWare Releases DocuWare Hub
DocuWare has expanded its business app offerings with DocuWare Hub.

Konica Minolta Releases Dispatcher Phoenix Mobile App
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has launched DP Mobile, an app that extends the Dispatcher Phoenix process automation solution to iOS and Android mobile devices.

Epson Introduces New SureColor P-Series Large Format Printers
Epson has announced the SureColor P-Series lineup.

e-automate 8.5 Software Now Integrates With Etactics
ECi Software Solutions has announced the integration of its e-automate ERP software with Etactics' custom invoicing products to provide additional invoice and statement solutions.

HP Unveils New LaserJet Printers With Built-In Security Features
HP has announced three new enterprise-class LaserJet printers that deliver increased protection against malicious attacks.

PrintFleet Strengthens Partnership With Samsung
PrintFleet Inc. has announced that device monitoring for even the smallest customer has been simplified with the release of the Samsung XOA-e, a server-less PrintFleet data collection agent (DCA) embedded on the Samsung XOA lineup of printers.

Depot International Now Offering Remanufactured Printer Parts for HP Devices
Depot International has announced new remanufactured printer parts for the HP CP5220/5225, M551 and M775.

OKI Data Americas Expands COREFIDO Five-Year Warranty & Recycling Program
OKI Data Americas has announced the expansion of its COREFIDO program.

Click here for all recent BTA Hotline articles.

BTA Managed Services Workshop - Boston, Massachusetts
The BTA Managed Services Workshop has been updated to include the Managed Services Business Model. This model is the first of its kind, specifically for BTA dealers, and has been developed by workshop instructors Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP) and Continuum Managed IT Services. GAP has been assisting dealers in making this important transition since 2009. Continuum is a large, experienced provider of managed services operations to dealers, and currently manages more than 500,000 endpoints. The companies' combined knowledge in the managed services space will allow dealers to walk away with a "time-tested" business model and key metrics to guide success in this important strategic area. Workshop attendees receive free registration to the Sept. 24-25 Grand Slam district event, hosted by BTA East. For more information or to register online, click here.
24-25Grand Slam - A BTA district event hosted by BTA East - Boston, Massachusetts
BTA East will host Grand Slam, open to dealers from across the country, on Sept. 24-25, 2015, at the Boston Marriott Copley Place in Boston, Massachusetts. This event will be a great setting to learn from industry leaders, gather new ideas and network with peers. The event will feature a keynote session by Jeff Hayes of InfoTrends, a panel discussion focused on company culture and your bottom line, and five additional educational sessions presented by industry experts. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. The event will wrap up with a Baltimore Orioles versus Boston Red Sox baseball game at Fenway Park. BTA member dealers receive 2-for-1 registration! For more information or to register online, click here.
29-30SDG Meeting - Dallas, Texas
ProFinance 2.0 - Tempe, Arizona
Over the last 13 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with the introduction of color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the new industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
14BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour, one-on-one coaching sessions in addition to the online training sessions. During these sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
23-24Fall Colors Retreat - A BTA district event hosted by BTA Southeast - Asheville, North Carolina
Are you fully embracing the many managed print services (MPS) opportunities within your customer base — or are you leaving money on the table? MPS provides a significant revenue opportunity. InfoTrends, the market research firm, projects that MPS, through the dealer channel in the U.S. market, will experience a compound annual growth rate of 4 percent through 2019, when the dealers' share of the $12.1 billion MPS market will be $2.68 billion. With a focus on MPS, the 2015 Fall Colors Retreat, hosted by BTA Southeast, will help you better prepare your dealership to claim a greater share of the growing MPS revenue opportunity. The agenda features three educational sessions led by industry leaders and networking events that include a welcoming reception and dinner on Friday night, and a historic tour and dinner on the terrace of the Grove Park Inn on Saturday night. Dealer attendees will also have the chance to win prizes in exhibitor drawings and enter the BTA District Event Sweepstakes. BTA member dealers receive 2-for-1 registration! For more information or to register online, click here.
BTA Marketing Workshop - Plano, Texas
The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal. Has your dealership adapted to this new buying process? Or, are you confused by the many local seminars and Internet articles from online marketing people that make big promises but do not understand the office technology industry? It is time to get serious about online marketing. The BTA Marketing Workshop, led by Darrell Amy, Larry Levine and Jon Mitchell of Dealer Marketing, makes sure your dealership is ready to implement best practices in online marketing. Be prepared to build a solid foundation for your online marketing efforts and walk away with a true action plan. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The September issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

AssociationBackgroundchecks provides the following to BTA members: a free cloud-based pre-employment background check account; a free online and over-the-telephone account tutorial; a free background check; and a policy and procedure review for maximum ROI per client. Users will have the ability to: locate applicants' current and past address histories; scan more than 1,000 nationwide/international databases; search more than 500 million criminal records for adverse information; cross reference national and international terrorism sources; and validate applicants' Social Security numbers. BTA members receive up to 46 percent off background check prices.

Visit for more information.

For more information on other BTA member benefits, visit

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