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Sept. 30, 2014
Issue No. 420

Reserve your room for the Fall Colors Retreat —
The hotel discount deadline is today, 9/30!

Established in 1988, Balboa Capital is one of the largest independent finance companies in the United States that specializes in technology equipment vendor financing. The company structures and delivers custom-tailored financing programs backed by aggressive rates and rapid funding to help dealers drive sales, increase profits and boost customer loyalty. Balboa Capital's vendor partners utilize the company's industry-leading Web-based sales tools that enable total account management from any computer, laptop, tablet or mobile device. In addition, Balboa Capital provides its technology equipment vendor partners with complimentary finance center Web pages and banner ads to create more sales opportunities online.

For more information, visit

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Launches BTA Dealer Marketing Workshop
The Business Technology Association (BTA) has announced its newest educational offering, the BTA Dealer Marketing Workshop.

CompTIA Webinar to Focus on Trends in Managed Print
Tim Herbert, vice president of research and market intelligence at CompTIA, will host a webinar at 1 p.m. Central, this Thursday, Oct. 2, to discuss the latest research in managed print.

Ricoh Launches New Five-Color Production Printer Series
Ricoh Americas Corp. has announced the launch of the RICOH Pro C7100X series, its latest production cutsheet device family that offers a fifth color station.

Print Audit Releases Secure V1.2.3
Print Audit has released an update for the Client component of its secure release and pull-printing solution, Print Audit Secure.

Remax Asia Expo to be Held Oct. 16-18
RemaxAsia Expo will be held Thursday, Oct. 16 through Saturday, Oct. 18, 2014, at the brand-new Zhuhai International Convention & Exhibition Center in Zhuhai, China.

Canon Announces uniFLOW V5.3
Canon U.S.A. Inc. has announced the release of uniFLOW V5.3.

Konica Minolta Launches FileAssist
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has launched FileAssist, a fully-managed file storage and collaborative solution developed exclusively for Konica Minolta and hosted by All Covered — Konica Minolta's managed IT services provider.

KYOCERA Launches KYOCERA Google Connector
KYOCERA Document Solutions America has announced the launch of its Google Connector.

Toshiba Partners with PSIGEN
Toshiba America Business Solutions Inc. has announced its partnership with PSIGEN Software Inc., an advanced data extraction software development firm located in Boca Raton, Fla.

Click here for all recent BTA Hotline articles.

BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. Year-End Special for BTA Members! Tuition was $795; now $495 for one attendee. Tuition was $1,995 per dealership; now $695 per dealership. For more information or to register online, click here.
23Buliding My Business Webinar: "Reaching Target Prospects in the Digital Era"
Lead generation in small to mid-sized office technology dealerships has evolved. As consumers become better at blocking out traditional methods of cold calling, direct mail and the "drop in," companies need to adapt to the best ways to reach their target prospects. In this webinar, Darrell Amy and Lindsay Kelley of Dealer Marketing will cover ways to help your sales team with its social prospecting strategies by utilizing social channels to reach prospects. This webinar is not all about social media. It is about the way in which you can reach your business prospects for MFPs, document management and managed IT services using tools available today. So throw out your preconceived notions of social media and look behind the curtain of how to find your prospects online. For more information or to register online, click here.
24-25Fall Colors Retreat - A district event hosted by BTA Southeast - Asheville, N.C.
BTA Southeast will host its annual fall district event, open to dealers from across the country, on Oct. 24-25, 2014, at the Doubletree by Hilton Asheville-Biltmore in Asheville, N.C. This event will be a great setting to gather new ideas and network with your peers. The agenda features a dealer panel and an educational session by Roy Serhal of N-able by SolarWinds, both of which will focus on managed IT services. Dealers will be able to participate in networking events that will allow them to connect with their peers and exhibiting sponsors, including round-table sessions with sponsors, two dinners, a reception and a tour of the Biltmore Estate that includes a private Butler's Tour behind the scenes. On Saturday afternoon, there will be time to explore Asheville and the surrounding area.
Dealer attendees will also have the chance to win prizes in exhibitor drawings and enter the BTA District Event Sweepstakes. For more information or to register online, click here.
BTA Dealer Marketing Workshop - Plano, Texas
The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal. Has your dealership adapted to this new buying process? Or, are you confused by the myriad of local seminars and Internet articles from online marketing people that make big promises but do not understand the copier business? It is time to get serious about online marketing. The BTA Dealer Marketing Workshop, led by Darrell Amy, Lindsay Kelley and Jon Mitchell of Dealer Marketing, makes sure your dealership is ready to implement best practices in online marketing. You will see real-world examples of how dealers use the Internet to generate leads, cross-sell current clients and position themselves as local experts. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The September issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

Logical Operations User Productivity Courseware & Axzo Crisp Series

Logical Operations offers User Productivity courseware for Microsoft Office, operating systems, business intelligence, finance and accounting, CRM and digital marketing. The courseware is delivered on a configurable, interactive and intuitive learning platform. The company also publishes the Axzo Crisp Series, which offers lessons on key and current business and professional soft skills topics. BTA members receive a 20-percent discount on User Productivity courseware and Crisp Series books.

For more information, visit

For more information on other BTA member benefits, visit

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Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.