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Oct. 22, 2013
Issue No. 372


Crawford Thomas, a nationwide, full-service sales recruitment firm that specializes in the recruitment of office automation sales reps, MPS reps, PPS, sales managers and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understands the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 40-plus in-house recruiters to deliver top talent.

Crawford Thomas makes Fortune 500 recruitment services available to all sales organizations, regardless of their size or hiring volume.

Featuring the following BTA member discounted options:

  • Low-cost executive sourcing — all roles (job postings and powerful sourcing)
  • Contingency recruitment — techs, AEs, MPS reps, management, executive leadership
  • Retained search — Dedicated recruiters, unlimited hires for one low cost
  • Additional services include: background process outsourcing, drug tests, hiring-process design, recruitment training, HR consulting, succession planning, employee handbooks/policies, HRIS consulting, compensation and performance management

Please email or call (888) 649-6616 for information that may be helpful to your recruitment needs.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.) Website & Live Wire Blog Relaunch
Frank Cannata, president of Marketing Research Consultants LLC (MRC), and editor-in-chief and publisher of the The Cannata Report and Live Wire, has announced the relaunch of website and the Live Wire blog.

OMD & LaCrosse Prevail in Lawsuit Against MWAi
OMD Corp. and La Crosse Management Systems Inc., subsidiaries of ECi Software Solutions, have announced that the Delaware Court of Chancery has ruled in their favor in a lawsuit against MWA Intelligence Inc. for materially breaching the confidentiality obligations in the 2007 license agreement regarding La Crosse's TechRaptor and OMD's Service‐On‐The‐Go software.

MWAi Awarded Damages in ECi Litigation
MWA Intelligence (MWAi) has announced that it has been awarded a six-figure damages judgment by the Delaware Court of Chancery in a long litigation with eCommerce Industries Inc. (ECi).

Evolved Office Launches New Site
Evolved Office (EO) has launched its new, full-service marketing platform.

RemoteTech Rejoins the e-automate Software Family
Digital Gateway Inc. has announced that it has acquired the RemoteTech remote service software applications and other intellectual property assets from Tech AnyWare.

Continuum Adds to its Executive Management Team
Continuum has announced the addition of two new industry experts to its executive management team: Paiman Nodoushani, vice president of engineering and chief technology officer (CTO), and Jeanne Hopkins, senior vice president and chief marketing officer (CMO).

Square 9 Releases GlobalCapture Xerox EIP Connector
Square 9 Softworks has released its GlobalCapture EIP Connector, integrating Square 9's SmartSearch document management solution with Xerox MFPs to deliver full document accessibility directly from the MFP display.

Metrofuser Welcomes Robert Young
Metrofuser has announced the addition of its latest team member, service engineer Robert Young.

Katun Introduces New Toner for Use in Sharp MX-4110/4111
Katun Corp. has introduced Katun Business Color toners for use in Sharp MX-4110/4111 applications.

Click here for all recent BTA Hotline articles.

BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these coaching sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
25-26Fall Colors Retreat - A district event hosted by BTA Southeast - Waynesville, N.C.
BTA Southeast will host its annual fall district event, open to BTA members and non-members from across the country, on Oct. 25-26, 2013, at the Waynesville Inn Golf Resort & Spa in Waynesville, N.C. The event will feature a round-table discussion and three educational sessions presented by industry leaders. Dealers will be able to participate in networking events that will allow them to connect with their peers, including a welcoming reception and a dinner. In addition, there will be time to visit with exhibiting sponsors. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. On Saturday afternoon, there will be time to explore the Waynesville area and enjoy the fall colors. For more information or to register online, click here.
ProFinance 2.0 - Las Vegas, Nev.
Over the last 10 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. But with the introduction of color, connectivity, software and managed print services (MPS), the business has changed — and ProFinance has changed with it. Taught by John Hanson and John Hey of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the new industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
7Building My Business Webinar: "Using LinkedIn & Google to Secure C-Level Meetings"
Today's office technology sales reps must adopt and implement social media strategies in their prospecting plans in order to stay relevant and ahead of the competition. During this webinar, Kate Kingston of Kingston Training Group will share step-by-step instructions on exactly how to use LinkedIn to secure net new C-level meetings and how to use Google to generate all the prospective customer research you need within your dealership's sales territory. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The October issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

C2C Resources Collection Services

Learn how Profit Maximizer, InfoMax Collection System and Legal Forwarding Edge can help your company be more effective with your in-house collecting and maximize recovery of accounts turned over for collection. Explore how communication options provided by C2C Resources keep you up to date as they make progress on your accounts, as well as how C2C's weekly remittance program gets you money quickly once it does collect. Most importantly, learn how licensing helps protect your business during the recovery process. BTA members receive a discounted rate on these services.

Visit for more information.

For more information on other BTA member benefits, visit

September/October Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: Don't Stagnate, Delegate!; Valuing a New Venture and Minority Interest; Analyze Contribution Before Cutting Checks; Let the (Media) Buyer Beware; and much more! Click here to download.

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