Nov. 6, 2012
Issue No. 325

Marlin Business Services Corp. is a publicly traded bank holding company (NASDAQ: MRLN) that provides commercial financing and depository products nationwide. Marlin specializes in providing innovative financial solutions for small and mid-size businesses.

Since 1997, Marlin has extended $3 billion in financing by providing tailored financing programs and competitive lease structures. Marlin's value proposition is centered around providing excellent service and delivering on commitments made to equipment suppliers and their customers.

Marlin supports its office technology channel partners in the sale and promotion of their office equipment products and services by providing financial solutions to their end-user customers. Marlin is an alternative to "in-house financing." With Marlin's Office Technology Finance Group and financial resources working for you, you can focus on your core business of managing your customers and providing the equipment and services they want and need.

For more information, visit

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Welcomes Seven New Members

CompTIA Introduces Managed Print Trustmark
CompTIA has introduced a new business-level credential for providers of managed print services solutions who commit to a code of conduct, industry-accepted best practices and high levels of customer service and support.

Parts Now Expands MPS Ready Printer Inventory in Canada
In response to market demand, Parts Now Canada is now offering MPS Ready remanufactured printers from Printersdirect.

Preton Joins Print Audit's Maven Partnership Program
Preton has announced that the company has joined Print Audit's Maven partnership program.

Print Audit & Supplies Network Form Partnership
Print Audit and Supplies Network have partnered to provide managed print service (MPS) providers with access to a wide range of MPS-related solutions and services, as well as an opportunity to reduce the subscription cost of Print Audit Premier.

GreatAmerica Announces Mobile App for Customers
GreatAmerica Leasing Corp. has launched Info-Zone mobile, an app that brings front- and back-end functionality to Apple, Android, Windows and BlackBerry mobile platforms.

Canon Releases LASER CLASS 650i
Providing more features and faster output speeds than its predecessors, the new LASER CLASS 650i fax-centric MFP from Canon U.S.A. Inc. offers small businesses and enterprise workgroups easy faxing, copying, network printing, and color scanning and sending capabilities in a compact, desktop design.

Click here for all recent BTA Hotline articles.

Capture the Magic: A District Event Hosted by BTA West - Las Vegas, Nev.
BTA West will be hosting its second annual Capture the Magic district event, open to BTA members and non-members from across the country, on Nov. 15-16, 2012, at the Mandarin Oriental in Las Vegas. This event will be a great setting to learn from industry leaders, gather new ideas and network with your peers. The event will feature a keynote presentation by Ron Books, president and CEO of ECi Software Solutions, and six additional educational sessions presented by industry leaders providing insight and business strategies that can help any office technology dealership reach new heights. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win a $500 American Express gift card and be entered into the BTA District Event Sweepstakes. The event schedule also includes time for fun. On the evening of Nov. 16, attendees will travel to the MGM Grand to see KÀ by Cirque du Soleil. For more information or to register online, click here.
28Building My Business Webinar: "Website 'Must Haves' for Driving Traffic, Leads and Sales"
Today, most businesses need to develop an online sales and marketing strategy to help build their brands, and educate and inform their target audiences (customers and prospects). With the evolution of the Internet and search, your website and social media should be key components of your business's online strategy. We all know how important a website is to a business's online strategy, but what does it really take to have a great website that drives visitors, leads and revenue? This webinar, led by Martin Perry of in2communications Inc., will serve as the ultimate resource to having a killer website. You will learn: how to get found online with search engine optimization (SEO), including building inbound links, meta tags and more; important design and usability factors you need to know; tips for creating awesome content that attracts and keeps visitors on your website; best practices for converting traffic into leads, including calls-to-action, landing pages and forms; and leveraging social media to help distribute/share your content. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The November issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

BTA Insurance Services

BTA members have the opportunity to enroll in a number of insurance programs that are specialized to fit the needs of business equipment/networking resellers. The programs encompass a variety of coverage including health, business, disability, executive life, cancer programs, workers' compensation, retirement and Section 125 plans. For health, group life, dental and vision plans, BTA's Insurance Brokerage Service through Mass Marketing Insurance Consultants Inc. (MMIC) can provide a free, no-obligation quote. Members can also obtain a free discount pharmacy card to receive 10 to 60 percent discounts on prescription medications. For property, business personal property, commercial liability, automobile fleets, false pretense, workers' compensation and equipment insurance plans, members can call Sentry Insurance to request a quote.

Visit for additional information.

For more information on other BTA member benefits, visit

November/December Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: The Buyer for Your Biz; How to Make Big Money in Your Small Business; The Statement of Cash Flows; How to Keep Legal Costs Down; and much more! Click here to download.

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