Can't view HTML emails? Click here for an online version of the Hotline.

Nov. 10, 2015
Issue No. 475

Click here to watch a promotional video for BTA's 90th anniversary celebration.

Close Managed IT 'Win/Win' Deals More Quickly & Increase Revenue per Customer!

Leave nothing to chance; use proven strategies to sell managed IT effectively with Paul Dippell & Andrew Stith — Service Leadership managed IT sales training for copier/MFP dealers

Hosted by GreatAmerica on Feb. 9-10, 2016, in this newly formatted day-and-a-half session, you will:

• Gain practical knowledge of how to identify best targets, propose, present price and close GOOD managed IT deals
• Understand the most effective selling steps
• Better perform quarterly business reviews and learn how to participate appropriately in them
• NEW: Experience more role plays throughout
• Fly home the afternoon of Day 2
• Recommended for copier/MFP reps, sales managers, managed IT SMEs, vCIOs, service managers and C-level execs

Register for or find out more on The Essentials of Managed IT Sales + Role Play today!

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

OKI Announces its Expansion & Long-Term Growth Strategy in the Professional Printing Arena
OKI Data Americas has affirmed its commitment to long-term growth within the specialty printing and imaging technology market, including advancement of its professional series of digital color devices and further development of its newly acquired ColorPainter and Teriostar brands of wide-format printing devices.

EFI Appoints Patrick Morrissey as Vice President of Americas Sales
Electronics For Imaging Inc. (EFI) has announced the appointment of graphic arts sales executive Patrick Morrissey to the position of vice president of Americas sales.

ECi Senior Executive Tom Kapp to Retire
ECi Software Solutions has announced that Tom Kapp, its executive vice president in charge of strategic supplier relations, will be retiring effective Dec. 31, 2015, having contributed more than 40 years to the office technology industry.

PrintFleet & Photizo Group Working on Predictive Analytics
PrintFleet Inc. has announced it has joined with Photizo Group to create a predictive analytics process for a just-in-time (JiT) toner delivery methodology.

Compass Announces Addition of SandBox Feature to EZmps
Compass Sales Solutions has announced its MPS tool, ezMPS, now has sandbox functionality.

GreatAmerica's Lindsay Dick Receives 'Forty Under 40' Award
Collabrance LLC has announced that its director of sales, Lindsay Dick, was recently honored with a "Forty Under 40" award from the Corridor Business Journal.

Xerox Rewards Program Now Includes Supplies Purchases
The Genuine Xerox Rewards (GXR) program awards customers points for the toner and solid ink they purchase for their Xerox equipment, allowing them to redeem them for a wide variety of business-related or personal merchandise and vouchers.

ProCopy Office Solutions Named 5000 Fastest-Growing Private Companies List
For the third consecutive year, BTA member ProCopy Office Solutions (ProCopy) has made the Inc. 5000 list of fastest-growing private companies in the United States.

Norwest Equity Partners Acquires Marco Inc.
Norwest Equity Partners (NEP), a middle-market investment firm, has announced its acquisition of BTA member Marco Inc.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "How to Effectively Use Yelp & Twitter"
Who uses Yelp and Twitter and how do they work? In this webinar, Andy Slawetsky of Industry Analysts Inc. will explain why should dealers use Yelp and Twitter to improve their business success. He will cover the basics of both platforms and show you how to set up and maintain your Yelp and Twitter accounts.For more information or to register online, click here.
Building My Business Webinar: "Quick Start Session to Transitioning to Managed Services"
Looking to transform your business to the profit rich, reoccurring revenue model of managed IT services? This webinar, led by Ted Roller of CompTIA, will provide attendees with the necessary skills and techniques they need to offer solid managed services. Learn how to identify new and recurring revenue opportunities and gain insights into investing in the right people, sales techniques and processes for success.For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The November issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

Credit Reports

Save money while doing your homework on prospective customers and suppliers. Experian Business Information Solutions and BTA have teamed up to offer BTA members 15-percent discounts on a variety of credit reports without any minimum commitment.

With data on more than 18 million U.S. businesses, Experian's online SmartBusinessReports and Monitoring Services help you qualify new business partners and identify emerging risks in your customer base before payment delinquencies occur. By utilizing an objective business credit reporting service from Experian to monitor a partner or supplier's company credit report, you can discover the following in advance: the status of prospective customers' payment practices; existing clients' business conditions; suppliers' historical relationships with others; notifications about changes to suppliers' or customers' business credit reports; what your competitors are doing; and other financially pertinent details.

Visit for more information.

For more information on other BTA member benefits, visit

Join BTA on Facebook, LinkedIn, Google+, Twitter & YouTube
Click the buttons below to follow, become a fan or add BTA.

BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.