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Nov. 12, 2013
Issue No. 375

Marlin Business Services Corp. is a publicly traded bank holding company (NASDAQ: MRLN) that provides commercial financing and depository products nationwide. Marlin specializes in providing innovative financial solutions for small and mid-size businesses.

Since 1997, Marlin has extended $3.4 billion in financing by providing tailored financing programs and competitive lease structures. Marlin's value proposition is centered around providing excellent service and delivering on commitments made to equipment suppliers and their customers.

Marlin supports its office technology channel partners in the sale and promotion of their office equipment products and services by providing financial solutions to their end-user customers. Marlin is an alternative to "in-house financing." With Marlin's Office Technology Finance Group and financial resources working for you, you can focus on your core business of managing your customers and providing the equipment and services they want and need.

For more information, visit

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

ECi Awarded Patent for FMAudit Managed Print Services Technology
ECi Software Solutions has announced that the Canadian Intellectual Property Office has awarded it a patent for its FMAudit Managed Print Services (MPS) technology.

Medical Fund for Ezra Ethridge Established
A GiveForward medical fund has been set up for Ezra Ethridge, a 30-year office technology industry veteran and general manager for BTA member Advanced Business Equipment, Asheville, N.C.

KYOCERA Releases TASKalfa 2551ci, 3510i & 3010i
KYOCERA Document Solutions America has announced the release of the TASKalfa 2551ci, 3510i and 3010i MFPs.

PrintFleet Announces LINK Partnership with Supplies Network
PrintFleet Inc. has announced that Supplies Network is now a LINK partner.

Toshiba Partners with OpenText
Toshiba America Business Solutions Inc. has announced its partnership with OpenText.

Balboa Capital Launches Navigator
Balboa Capital has announced the release of Navigator, a comprehensive online sales management system that enables equipment dealers to manage every aspect of their financing transactions in real time.

SurgeX Launches Defender Series
ESP/SurgeX has announced the Defender Series MultiPak, a multi-stage surge protector and power conditioner specifically designed to safeguard digital signage arrays.

Brother Announces High-Speed, Inkjet-Based Workgroup Printer
Brother International Corp. has announced the U.S. availability of the HL-S7000DN, a high-speed, inkjet-based workgroup printer.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "Five Simple Strategies to Increase Sales in 2014"
Where are the growth areas in our industry? MPS, BPO, MS (IT)? In this webinar, David Ramos of InfoTrends will share details on the forecasted outlook for areas of growth potential in the office technology industry, but also how to capitalize on them in 2014 by leveraging the proper sales strategies.Thirty-nine percent of the customer's selection of a vendor or supplier is based on the business value the sales team brings to the table. Customers and prospects could not care less about "traditionally trained sales skills" and the "we have stuff" approach. However, they very much care about your organization's ability to: truly understand how business actually works and understand their business and industry; execute problem-solving ideas in order to design and deliver innovative solutions to their real business problems; and effectively advocate for them in their relationship with your company. As a dealership principal, sales leader or front-line sales manager, it is a big challenge to develop a sales team in our long-standing, mature industry and infuse salespeople with fresh ideas and thinking to ensure they have the knowledge and skills to deal with today's business challenges. For more information or to register online, click here.
FIX: Cost Management for Service - Orlando, Fla.
Successful BTA dealers use their service departments to maintain profit margins as new equipment sales margins decline. FIX, BTA's popular service workshop, teaches you how to compute the cost of your service labor hour (service burden rate) and improve your overall service department profitability. Workshop instructors Ronelle Ingram and Rock Janecek will cover proven management and customer service programs to improve morale within your service department. Those struggling with MPS and IT issues can learn new management skills to help transition your staff to the realities of solution-based servicing. This is a highly interactive, energetic classroom experience. Attendees to the Feb. 13 workshop receive FREE registration to Winter Break. For more information or to register online, click here.
Winter Break - A district event hosted by BTA Southeast - Orlando, Fla.
BTA Southeast will host its annual spring district event, open to BTA members and non-members from across the country, on Feb. 14-15, 2014, at the Walt Disney World Swan in Orlando, Fla. This event will be a great setting to learn from industry leaders, gather new ideas and network with your peers. The event will feature a keynote presentation by Mason Olds of Canon U.S.A. Inc., five additional educational sessions presented by industry leaders and a dealer panel focused on business transformation. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. To wrap up the event, attendees will travel to Epcot to spend the evening at the park. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The November issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

PathShare HR Services & Tools

The Activity Vector Analysis (AVA) is an online assessment tool you can use to examine an applicant's predictable behavior. No matter how they come across in an interview, this assessment tool will help you gain insight into the candidate's natural self-behavior (who they really are).

The PathShare HR Services team has also created benchmarks and profiled various roles in the office technology industry. Capitalize on that knowledge to compare your applicant's natural self to the traits needed to be successful in the role you have open. Find out how they "fit" with your opening.

The AVA online assessment is just one component of the hiring process. As certified AVA Analysts, PathShare HR experts will consult with BTA members to explain the individual's results to better understand the applicant's motivation and potential fit.

BTA members receive $50 off PathShare’s Interview and Assessment Package.

Visit for more information.

For more information on other BTA member benefits, visit

November/December Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: My Big Mistakes; Advice I Heed; Personal Goodwill; 2013 Tax Law: A Brand-New World; and much more! Click here to download.

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