Nov. 13, 2012
Issue No. 326


Crawford Thomas, a nationwide, full-service sales recruitment firm that specializes in the recruitment of office automation sales reps, MPS reps, PPS, sales managers and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understands the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 40-plus in-house recruiters to deliver top talent.

Crawford Thomas makes Fortune 500 recruitment services available to all sales organizations, regardless of their size or hiring volume.

Featuring the following BTA member discounted options:

  • Low-cost executive sourcing — all roles (job postings and powerful sourcing)
  • Contingency recruitment — techs, AEs, MPS reps, management, executive leadership
  • Retained search — Dedicated recruiters, unlimited hires for one low cost
  • Additional services include: background process outsourcing, drug tests, hiring-process design, recruitment training, HR consulting, succession planning, employee handbooks/policies, HRIS consulting, compensation and performance management

Please e-mail or call (888) 649-6616 for information that may be helpful to your recruitment needs.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BLI Announces Outstanding Achievement Award Winners for Energy Efficiency
Buyers Laboratory LLC has awarded "Outstanding Achievement" accolades to the most energy-efficient models tested in the past four months, with honors going to models from Canon, Ricoh, Hewlett-Packard and OKI.

Balboa Capital Sees Increase in Business Equipment Leasing
Balboa Capital is seeing an increase in capital equipment investing by small business owners who want to take advantage of the current Section 179 tax deduction before it expires on Dec. 31, 2012.

PrintTracker Partners with SearchExpress
Print Tracker has announced its partnership with Executive Technologie Inc. dba SearchExpress.

Xerox DocuMate Scanners Now Windows 8 Compatible
Within days of the launch of Microsoft's new operating system, Xerox has announced that all drivers for its most popular professional and consumer scanners have been updated and deemed fully compatible with the new Windows 8 operating system.

ECi TeamDesign Now Integrated with Tour de Force CRM
Team Systems LLC, part of the ECi Software Solutions group of companies, has announced integration of its ECi TeamDesign software with Tour de Force CRM, a software solution that provides customer relationship management (CRM), sales force automation (SFA) and business intelligence (BI) functionality.

Print-Rite Comments on Drum Gear Patent No. 8,275,291
Print-Rite has been awarded patent No. 8,275,291 for its NoTwist drum gear component from the U.S. Patent Office.

Click here for all recent BTA Hotline articles.

Capture the Magic: A District Event Hosted by BTA West - Las Vegas, Nev.
BTA West will be hosting its second annual Capture the Magic district event, open to BTA members and non-members from across the country, on Nov. 15-16, 2012, at the Mandarin Oriental in Las Vegas. This event will be a great setting to learn from industry leaders, gather new ideas and network with your peers. The event will feature a keynote presentation by Ron Books, president and CEO of ECi Software Solutions, and six additional educational sessions presented by industry leaders providing insight and business strategies that can help any office technology dealership reach new heights. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win a $500 American Express gift card and be entered into the BTA District Event Sweepstakes. The event schedule also includes time for fun. On the evening of Nov. 16, attendees will travel to the MGM Grand to see KÀ by Cirque du Soleil. For more information or to register online, click here.
28Building My Business Webinar: "Website 'Must Haves' for Driving Traffic, Leads and Sales"
Today, most businesses need to develop an online sales and marketing strategy to help build their brands, and educate and inform their target audiences (customers and prospects). With the evolution of the Internet and search, your website and social media should be key components of your business's online strategy. We all know how important a website is to a business's online strategy, but what does it really take to have a great website that drives visitors, leads and revenue? This webinar, led by Martin Perry of in2communications Inc., will serve as the ultimate resource to having a killer website. You will learn: how to get found online with search engine optimization (SEO), including building inbound links, meta tags and more; important design and usability factors you need to know; tips for creating awesome content that attracts and keeps visitors on your website; best practices for converting traffic into leads, including calls-to-action, landing pages and forms; and leveraging social media to help distribute/share your content. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The November issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

BTA Insurance Services

BTA members have the opportunity to enroll in a number of insurance programs that are specialized to fit the needs of business equipment/networking resellers. The programs encompass a variety of coverage including health, business, disability, executive life, cancer programs, workers' compensation, retirement and Section 125 plans. For health, group life, dental and vision plans, BTA's Insurance Brokerage Service through Mass Marketing Insurance Consultants Inc. (MMIC) can provide a free, no-obligation quote. Members can also obtain a free discount pharmacy card to receive 10 to 60 percent discounts on prescription medications. For property, business personal property, commercial liability, automobile fleets, false pretense, workers' compensation and equipment insurance plans, members can call Sentry Insurance to request a quote.

Visit for additional information.

For more information on other BTA member benefits, visit

November/December Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: The Buyer for Your Biz; How to Make Big Money in Your Small Business; The Statement of Cash Flows; How to Keep Legal Costs Down; and much more! Click here to download.

Join BTA on Twitter, Facebook and LinkedIn
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BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.

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