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Nov. 25, 2014
Issue No. 428

BTA Member Dealers:
Receive 2-for-1 registration when you register by Feb. 18, 2015.

A Partner You Can Count On

You have heard the facts a million times — customers are more educated now and they are already looking for document management solutions. So, are you partnered with the best vendor to help your customers and yourself?

Benefit from DocuWare's proven out-of-the-gate business plan that includes sales tools, ongoing education, field sales support and more. Learn how to build your own successful professional services team so you control 100 percent of your customer relationship.

DocuWare — more than 100,000 users in more than 70 countries — extremely robust, scalable to any size organization, ISO:9001 certified and five-star rated by BLI.

Learn what sets DocuWare apart from other vendors and join the many successful partners selling DocuWare solutions.

Visit, call (888) 565-5907 ext. 211 or email

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

In Memoriam: Kevin John Reidy
Kevin John Reidy of Folsom, La., died on Tuesday, Nov. 18, 2014, in Covington, La.

Ricoh Announces New Line of Monochrome MFPs
Ricoh Americas Corp. has launched a new line of monochrome MFPs that provide powerful information management capabilities, including 11-by-17-inch printing, to mid-to-large-size workgroups.

ECi Awarded Patent for FMAudit
ECi Software Solutions has announced that it has been issued a patent by the U.S. Patent and Trademark Office for its FMAudit managed print services (MPS) technology.

Actionable Intelligence & ENX/The Week In Imaging to Present '2014: The Year in Review' Webinar
Market research firm Actionable Intelligence and the publisher of the monthly ENX Magazine and the weekly digital publication ENX/The Week in Imaging, will co-host their first webinar, "2014: The Year In Review," at 2 p.m. Eastern on Dec. 11, 2014.

ESP/SurgeX Unveils Remote Diagnostics Suite
ESP/SurgeX has announced its Remote Diagnostics Suite of products designed for use in imaging, IT, AV and small office settings.

Print Audit Creates MPS Readiness Report
Print Audit has created an MPS Readiness Report exclusively for Print Audit Premier members.

Square 9 Opens New Regional Office
Square 9 Softworks has announced the opening of its newest office in Irvine, Calif.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "Overcoming Challenges in Service to Improve Profitability & Efficiencies"
Now, more than ever, dealers are faced with many challenges impacting the service operation. Should you explore managed services? Is MPS worth the hassle? Can you take on another service and still offer an exceptional client experience? BEI Services has been in business for more than 21 years, working with hundreds of dealer operations. It understands the challenges dealers face that impact service profitability and operational efficiency. This webinar, led by Ken Staubitz of BEI Services, will review the common challenges impacting the service operation and will provide best practices to address these challenges. For more information or to register online, click here.
BTA Dealer Marketing Workshop - Plano, Texas
According to a recent article in the Harvard Business Review, business decision makers are, on average, 57 percent of the way through the buying process before they contact a vendor or sales rep. The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal. Has your dealership adapted to this new buying process? Or, are you confused by the many local seminars and Internet articles from online marketing people that make big promises but do not understand the office technology industry? It is time to get serious about online marketing. The BTA Dealer Marketing Workshop, led by Darrell Amy, Lindsay Kelley and Jon Mitchell of Dealer Marketing, makes sure your dealership is ready to implement best practices in online marketing. You will see real-world examples of how dealers use the Internet to generate leads, cross-sell current clients and position themselves as local experts. For more information or to register online, click here.
27Building My Business Webinar: "Five New Ideas Using Technology to Secure Net New C-Level Meetings"
Kate Kingston of Kingston Training Group has new content on how to attract C-level decision makers by using the technology that is right at your fingertips. Using strategies through social media like LinkedIn — among other specific online applications — will allow your sales reps to learn when a prospect needs a strategic technology solution discussion. Reps will also gain the knowledge they will need to attract more C-level attendees at their next expo or learning luncheon. In this webinar, Kingston will deliver on how to drive more net-new, vertically focused C-level sales meetings past the dialing-for-dollars method. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The November issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

CompTIA Educational Discounts

CompTIA is the voice of the world's information technology (IT) industry. As a non-profit trade association, it advances the global interests of IT professionals and IT channel organizations, and enables them to be more successful with industry-leading certifications and business credentials, education, resources and the ability to connect with like-minded industry experts. CompTIA offers BTA members discounts of 10 to 15 percent on many of its certification exam vouchers. Certifications range from CDIA+ and Network+ to Mobile App Security+ (iOS and Android) and Cloud Essentials.

Visit for more information.

For more information on other BTA member benefits, visit

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