Nov. 27, 2012
Issue No. 328



Marlin Business Services Corp. is a publicly traded bank holding company (NASDAQ: MRLN) that provides commercial financing and depository products nationwide. Marlin specializes in providing innovative financial solutions for small and mid-size businesses.

Since 1997, Marlin has extended $3 billion in financing by providing tailored financing programs and competitive lease structures. Marlin's value proposition is centered around providing excellent service and delivering on commitments made to equipment suppliers and their customers.

Marlin supports its office technology channel partners in the sale and promotion of their office equipment products and services by providing financial solutions to their end-user customers. Marlin is an alternative to "in-house financing." With Marlin's Office Technology Finance Group and financial resources working for you, you can focus on your core business of managing your customers and providing the equipment and services they want and need.

For more information, visit www.marlinfinance.com.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at brent@bta.org or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

KYOCERA Appoints New Dealer Advisory Council President
KYOCERA Document Solutions America has announced that Scott Mueller has succeeded Reed Melnick as president of the KYOCERA Document Solutions Dealer Advisory Council (DAC) effective Nov. 1, 2012.

Samsung Enhances MobilePrint App
Samsung Electronics America Inc. has announced the availability of its enhanced MobilePrint App.

Lexmark Mitigates Security Risks with New Solution
Lexmark International Inc. has released the new Lexmark Secure Content Monitor, a security solution that mitigates risk and protects companies and agencies from potential threats to confidential information, profits and productivity by enabling businesses to automatically track and audit sensitive information.

CBE Acquires Wolfe Bass Inc.
BTA member Carolina Business Equipment (CBE) has announced it has purchased Wolfe Bass Inc.

Sharp to Award $100,000 of Product to One School
Sharp Imaging and Information Company of America (SIICA) has announced the company's Centennial School Contest.

Canon Announces Mobile Printing App for iPhone & iPad
Canon U.S.A. Inc. has announced its Canon Mobile Printing App for iPhone and iPad.

Click here for all recent BTA Hotline articles.

Nov.
28
Building My Business Webinar: "Website 'Must Haves' for Driving Traffic, Leads and Sales"
Today, most businesses need to develop an online sales and marketing strategy to help build their brands, and educate and inform their target audiences (customers and prospects). With the evolution of the Internet and search, your website and social media should be key components of your business's online strategy. We all know how important a website is to a business's online strategy, but what does it really take to have a great website that drives visitors, leads and revenue? This webinar, led by Martin Perry of in2communications Inc., will serve as the ultimate resource to having a killer website. You will learn: how to get found online with search engine optimization (SEO), including building inbound links, meta tags and more; important design and usability factors you need to know; tips for creating awesome content that attracts and keeps visitors on your website; best practices for converting traffic into leads, including calls-to-action, landing pages and forms; and leveraging social media to help distribute/share your content. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The November issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.


Click here to view the magazine online.

Click here for the Office Technology archives.


BTA Insurance Services

BTA members have the opportunity to enroll in a number of insurance programs that are specialized to fit the needs of business equipment/networking resellers. The programs encompass a variety of coverage including health, business, disability, executive life, cancer programs, workers' compensation, retirement and Section 125 plans. For health, group life, dental and vision plans, BTA's Insurance Brokerage Service through Mass Marketing Insurance Consultants Inc. (MMIC) can provide a free, no-obligation quote. Members can also obtain a free discount pharmacy card to receive 10 to 60 percent discounts on prescription medications. For property, business personal property, commercial liability, automobile fleets, false pretense, workers' compensation and equipment insurance plans, members can call Sentry Insurance to request a quote.

Visit www.bta.org/Insurance for additional information.

For more information on other BTA member benefits, visit www.bta.org/MemberBenefits.

November/December Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at info@bta.org if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: The Buyer for Your Biz; How to Make Big Money in Your Small Business; The Statement of Cash Flows; How to Keep Legal Costs Down; and much more! Click here to download.

Join BTA on Twitter, Facebook and LinkedIn
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BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.


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