Dec. 4, 2012
Issue No. 329


Crawford Thomas, a nationwide, full-service sales recruitment firm that specializes in the recruitment of office automation sales reps, MPS reps, PPS, sales managers and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understands the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 40-plus in-house recruiters to deliver top talent.

Crawford Thomas makes Fortune 500 recruitment services available to all sales organizations, regardless of their size or hiring volume.

Featuring the following BTA member discounted options:

  • Low-cost executive sourcing — all roles (job postings and powerful sourcing)
  • Contingency recruitment — techs, AEs, MPS reps, management, executive leadership
  • Retained search — Dedicated recruiters, unlimited hires for one low cost
  • Additional services include: background process outsourcing, drug tests, hiring-process design, recruitment training, HR consulting, succession planning, employee handbooks/policies, HRIS consulting, compensation and performance management

Please e-mail or call (888) 649-6616 for information that may be helpful to your recruitment needs.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Welcomes Six New Members

BTA Webinar on GAP Selling Set for Dec. 11
The 60th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Tuesday, Dec. 11.

Canon U.S.A. Announces Canon Solutions America
Canon U.S.A. Inc. has announced the launch of Canon Solutions America Inc., a wholly owned subsidiary of Canon U.S.A., effective Jan. 1, 2013.

Xerox Selects Cisco to Deliver Cloud-Based Global MPS
As more and more organizations sign on for Xerox's managed print services (MPS) offering, they benefit from faster access to information about their global print operations — delivered by the Cisco Unified Computing System (UCS) and data center infrastructure, which supports hundreds of thousands of transactions per second on behalf of Xerox.

Samsung Statement on Printer Security
Samsung issued a statement on Nov. 28 in response to an industry report on printer security.

NER & Sharp Business Systems Sign MPS Agreement
NER Data Corp. (NER) has announced a managed print services (MPS) agreement with Sharp Business Systems (SBS).

LEAF Expands MAP Support Team
LEAF Commercial Capital Inc. (LEAF) has announced the continued expansion of its Major Account Program (MAP) platform with two personnel moves.

Lautenbach Appointed President & CEO at Pitney Bowes
Pitney Bowes Inc. has announced that the Pitney Bowes Board of Directors has appointed Marc B. Lautenbach as president and CEO, effective immediately.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "GAP Selling"
Almost every conversation about selling starts or ends with the concept of value. At the same time, there are as many different understandings and definitions of value as there are sellers and buyers. Without a clear and actionable definition of value, many conversations between buyers and sellers are less than effective, and do not help create a buy. GAP Selling delivers a five-plank platform for engaging with prospects and driving sales success. The overarching goal of the process is to focus on the buyer’s objectives and on delivering the specific means of helping him (or her) achieve those objectives. The five steps: (1) Identifying and validating the buyer’s objectives; (2) Understanding why buyers really buy; (3) Why buyers buy and do not buy from you and your company; (4) Converting the above to impact questions for quality conversations; (5) A structured follow-through approach to maximize impact and progress. In this webinar, led by Tibor Shanto of Renbor Sales Solutions, participants will learn how to use the above to create alignment with buyers, their objectives and buying process. GAP Selling is meant for those organizations that want to sell on value, not price. For more information or to register online, click here.
Winter Break - Hosted by BTA Southeast
BTA Southeast will be hosting its annual Winter Break district event, open to BTA members and non-members from across the country, on Feb. 8-9, 2013, at the Rosen Centre Hotel in Orlando, Fla. This event will be a great setting to learn from industry leaders, gather new ideas and network with your peers. The event will feature a keynote presentation by Martin Brodigan, chairman and CEO of Ricoh Americas Corp., five additional educational sessions presented by industry leaders providing insight and business strategies that can help any office technology dealership reach new heights, and a round-table discussion focused on "Alternate Revenues." In addition, there will be time to visit with 20-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win a $500 American Express gift card and be entered into the BTA District Event Sweepstakes. To wrap up the event, attendees will see a show and have dinner at the Sleuths Mystery Dinner Theater. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The November issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

BTA Member Rewards Program

Available exclusively to you as a member of BTA, you can now gain access to thousands of discounts and special offers on all sorts of popular products and services through BTA's Member Rewards Program. Come explore offerings from companies like, AMC Theaters, Best Buy, Chili's,, Firestone, Red Lobster, Sprint, Target, T-Mobile and many others. Members can also save on admission to popular theme parks, new and pre-owned cars, memberships to warehouse buying clubs and more. These are exclusive offers available to active members of BTA. Sign up today and start celebrating your savings right away. To join, log in and click on the Member Rewards link from your profile menu.

Visit for additional information.

For more information on other BTA member benefits, visit

November/December Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: The Buyer for Your Biz; How to Make Big Money in Your Small Business; The Statement of Cash Flows; How to Keep Legal Costs Down; and much more! Click here to download.

Join BTA on Twitter, Facebook and LinkedIn
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BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.

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