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Dec. 16, 2014
Issue No. 431



BTA Member Dealers:
Receive 2-for-1 registration when you register by Feb. 18, 2015.



Crawford Thomas Recruiting, a nationwide sales recruitment firm that specializes in the recruitment of business technology sales, MPS, management and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understand the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 50-plus in-house recruiters to deliver top talent.

Crawford Thomas Recruiting makes Fortune 1000 recruitment services available to all sales organizations, regardless of their size.

Sales, technicians, IT, MPS, MNS, management/operations and admin, please email info@crawfordthomas.com or call (888) 649-6616.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at brent@bta.org or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

Copier Careers Publishes 2014 Sales Representative Salary Survey Results
The 2014 Copier Careers Sales Representative Salary Survey is now available.

Ryan Humphrey Returns to Parts Now as Vice President of Sales
Parts Now welcomes back Ryan Humphrey, who has accepted the role of vice president of sales.

Sharp Announces New Monochrome Workgroup MFPs
Sharp Imaging and Information Company of America (SIICA) has launched two high-speed monochrome MFPs.

FMAudit Software Supply Quote Capabilities Now Integrated with e-automate
ECi Software Solutions has announced a new advancement for the integration of its FMAudit print services management software with e-automate ERP software.

Continuum Highlights Top IT Disasters of 2014
Continuum Managed IT Services has released the video, "The 12 IT Nightmares of 2014," reminding managed services providers (MSPs) of the critical need to offer IT security to clients.

Samsung Completes Merger of Organizations
Samsung has announced that, effective Jan. 1, 2015, a single U.S. organization will be established to drive continued growth in the consumer electronics, mobile and enterprise markets.

N-able by SolarWinds Releases Backup Manager UDP
N-able by SolarWinds has announced Backup Manager — Arcserve UDP, a new addition to its lineup of backup offerings for managed service provider (MSP) partners worldwide.

MSE Product Line Now Includes MSE-Branded Remanufactured Inks
MSE has announced that it now carries the MSE brand of remanufactured inkjet cartridges.

Konica Minolta Releases Document Workflow Solution for State & Federal Agencies
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has announced a new integrated document workflow solution to help state and federal agencies manage information securely and efficiently.

Compass Announces Newly Redesigned SherpaGo
Compass Sales Solutions has released the newly enhanced version of its mobile sales ERP, SherpaGo.

Print Tracker Expands Reporting Capability with Brother Devices
Print Tracker has announced that Print Tracker Pro now gathers the widest array of meters on Brother International Corp. imaging equipment in the imaging industry.

Click here for all recent BTA Hotline articles.

Dec.
17
Building My Business Webinar: "Overcoming Challenges in Service to Improve Profitability & Efficiencies"
Now, more than ever, dealers are faced with many challenges impacting the service operation. Should you explore managed services? Is MPS worth the hassle? Can you take on another service and still offer an exceptional client experience? BEI Services has been in business for more than 21 years, working with hundreds of dealer operations. It understands the challenges dealers face that impact service profitability and operational efficiency. This webinar, led by Ken Staubitz of BEI Services, will review the common challenges impacting the service operation and will provide best practices to address these challenges. For more information or to register online, click here.
Jan.
14-15
BTA Dealer Marketing Workshop - Plano, Texas
According to a recent article in the Harvard Business Review, business decision makers are, on average, 57 percent of the way through the buying process before they contact a vendor or sales rep. The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal. Has your dealership adapted to this new buying process? Or, are you confused by the many local seminars and Internet articles from online marketing people that make big promises but do not understand the office technology industry? It is time to get serious about online marketing. The BTA Dealer Marketing Workshop, led by Darrell Amy, Lindsay Kelley and Jon Mitchell of Dealer Marketing, makes sure your dealership is ready to implement best practices in online marketing. You will see real-world examples of how dealers use the Internet to generate leads, cross-sell current clients and position themselves as local experts. For more information or to register online, click here.
27Building My Business Webinar: "Five New Ideas Using Technology to Secure Net New C-Level Meetings"
Kate Kingston of Kingston Training Group has new content on how to attract C-level decision makers by using the technology that is right at your fingertips. Using strategies through social media like LinkedIn — among other specific online applications — will allow your sales reps to learn when a prospect needs a strategic technology solution discussion. Reps will also gain the knowledge they will need to attract more C-level attendees at their next expo or learning luncheon. In this webinar, Kingston will deliver on how to drive more net-new, vertically focused C-level sales meetings past the dialing-for-dollars method. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.


The December issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.


Click here to view the magazine online.

Click here for the Office Technology archives.




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