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Dec. 30, 2014
Issue No. 432

BTA Member Dealers:
Receive 2-for-1 registration when you register by Feb. 18, 2015.

A Trusted Partner

The market could not be more prime and DocuWare has helped lead the way for decades. Are you ready to join the many equipment dealers successfully selling document management?

To be successful, your document management vendor should help you provide customers a safe, trusted solution with advanced technology, zero downtime and high user adaption. Ask yourself: Have they been in the business for decades? Do they offer software in 16 languages? Are they completely Web-based? If not, maybe it is time to reconsider who you partner with.

Benefit from DocuWare's proven out-of-the-gate business plan including: sales tools, ongoing education, field sales support and more. DocuWare — more than 100,000 users in more than 70 countries — extremely robust, scalable to any size organization; ISO:9001 certified and rated five-stars by BLI.

Learn what sets DocuWare apart from other vendors and join the many successful partners selling DocuWare solutions.

Visit, call (888) 565-5907, ext. 211 or email

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

Print Tracker Announces Partnership with Tangent MTW
Print Tracker has announced that information gathered by Print Tracker Pro can now be integrated into Tangent MTW Inc.'s MPS Toolbox.

MSE Celebrates 20th Anniversary
MSE is celebrating a proud milestone: its 20th anniversary in business.

All Covered Acquires Assets of Two IT Services Companies
All Covered has announced that it has acquired the assets of Integrated Data Solutions Inc. and its sister company, RockIT Cloud Solutions LLC, both of Detroit, Mich.

Compass Sales Solutions Welcomes Kelly Harrigan
Compass Sales Solutions has announced that Kelly Harrigan has joined the company as its new regional trainer.

Lexmark Appoints David Reeder as CFO
Lexmark International Inc. has announced the appointment of David Reeder as vice president and CFO, effective Jan. 9, 2015.

Epson Acquires K-Sun Corp.
Epson has announced it has acquired Somerset, Wis.-based K-Sun Corp., a supplier of portable and desktop electronic label printers.

Kodak Alaris Scanners Now Certified for DocuWare 6.6
DocuWare Corp. has announced that the Kodak Alaris SCANMATE i1150 and i1180 have been tested and certified with DocuWare's latest version, 6.6.

Latest Release of Autotask Remote Monitoring & Endpoint Management Available Now
Autotask now brings remote monitoring and endpoint management together with its IT Business Management platform.

Impression Solutions Becomes Print Audit Premier Maven Partner
Print Audit has announced that Impression Solutions Inc. (ISI) has become a Print Audit Premier Maven partner.

Parts Now Announces the Addition of Total Tek
Parts Now has announced the addition of John Suss and JC Holmes of Total Tek.

Click here for all recent BTA Hotline articles.

BTA Dealer Marketing Workshop - Plano, Texas
According to a recent article in the Harvard Business Review, business decision makers are, on average, 57 percent of the way through the buying process before they contact a vendor or sales rep. The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal. Has your dealership adapted to this new buying process? Or, are you confused by the many local seminars and Internet articles from online marketing people that make big promises but do not understand the office technology industry? It is time to get serious about online marketing. The BTA Dealer Marketing Workshop, led by Darrell Amy, Lindsay Kelley and Jon Mitchell of Dealer Marketing, makes sure your dealership is ready to implement best practices in online marketing. You will see real-world examples of how dealers use the Internet to generate leads, cross-sell current clients and position themselves as local experts. For more information or to register online, click here.
27Building My Business Webinar: "Five New Ideas Using Technology to Secure Net New C-Level Meetings"
Kate Kingston of Kingston Training Group has new content on how to attract C-level decision makers by using the technology that is right at your fingertips. Using strategies through social media like LinkedIn — among other specific online applications — will allow your sales reps to learn when a prospect needs a strategic technology solution discussion. Reps will also gain the knowledge they will need to attract more C-level attendees at their next expo or learning luncheon. In this webinar, Kingston will deliver on how to drive more net-new, vertically focused C-level sales meetings past the dialing-for-dollars method. For more information or to register online, click here.
BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here.
4-6Select Dealer Group Meeting - New Orleans, La.
BTA Service Management Workshop - Orlando, Fla.
There is not a cookie-cutter approach to improving service financial performance, because every dealership is different in various ways. Therefore, it is important for dealers to understand what good looks like for their individual needs to help them develop plans for improvement. The BTA Service Management Workshop, led by Ken Staubitz of BEI Services, was developed to help dealership principals and service leaders not only learn about the various financial and operational service benchmarks, but also to learn how to develop specific action plans tailored to each dealership. These plans will enable attendees to implement change, drive financial gain and improve customer satisfaction. Attendees to the March 18-19 workshop receive free registration to BTA's Winter Break district event. For more information or to register online, click here.
20-21Winter Break - A BTA district event hosted by BTA Southeast - Orlando, Fla.
BTA Southeast will host the first of its two 2015 district events, open to dealers from across the country, on March 20-21, 2015, at Disney's Grand Floridian Resort & Spa in Orlando, Fla. The event will feature a keynote session dealer panel, seven additional educational sessions presented by industry leaders and a special session by John O'Leary of Rising Above. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. At 2 p.m. on March 21, the event will wrap up with a trip to one of the Disney theme parks of your choice: Magic Kingdom, Epcot, Hollywood Studios or Animal Kingdom. BTA Member Dealers: Register by Feb. 18 and receive 2-for-1 registration. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The December issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

Member Rewards Program

As a member of BTA, you can now gain access to thousands of discounts and special offers on all sorts of popular products and services through BTA's Member Rewards Program. Come explore offerings from companies like, AMC Theatres, Best Buy, Chili's, Firestone, Red Lobster, Sprint, Target, T-Mobile and many others. To join, log in and click on the Member Rewards link from your profile menu.

Visit and sign in with your username and password for more information.

For more information on other BTA member benefits, visit

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BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.