Can't view HTML emails? Click here for an online version of the Hotline.

Dec. 31, 2013
Issue No. 381

Dealers: Register by January 15 and you will be entered into
a drawing for a chance to win a 16GB iPad Air.

Founded in 1994 by Yoel Wazana, MSE is the largest toner cartridge remanufacturer with all of its production facilities based in the United States and a leading-edge innovator in the marketplace. MSE pioneered the process of Intelligent Re-Engineering™, which employs patented technologies, proprietary processes and stringent testing methodologies that result in the market's best alternative to high-cost OEM print consumables. MSE has U.S. sales and distribution in California and Pennsylvania.

MSE Brand Value
Tangible Differentiation

  • Patented Technologies
  • Three-Year Warranty
  • Five-Step QC Protocol
  • Sales Support and Training
  • Co-Op Funds
  • Customized Literature
  • Cloud-Based Rich Media Presentations
  • 100-Percent U.S.-Made Innovation

To contact MSE, call (800) 673-4968 or visit

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

3D Systems to Acquire a Portion of Xerox's Solid Ink Engineering & Development Teams
3D Systems and Xerox have announced a transaction designed to leverage both companies' 3D printing capabilities to accelerate growth and cement leadership positions.

Konica Minolta Launches bizhub Connector for Evernote App
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has announced the availability of the bizhub Connector for Evernote app in the Konica Minolta bizhub MarketPlace.

GreatAmerica Scores Highest Ever Dealer Rating in 2013 Cannata Survey
GreatAmerica Financial Services Corp. scored a record 4.6 out of 5.0 in overall satisfaction in the Leasing Companies section of The Cannata Report's 2013 Annual Dealer Survey, released last month.

David Anchondo Joins Square 9
Square 9 Softworks has announced the addition of David Anchondo as regional sales director of the western United States and Canada.

John Sheehan Joins SIICA as Associate Vice President, Pro AV/IT Sales
Sharp Electronics Corp. announced that John Sheehan has joined Sharp Imaging and Information Company of America (SIICA) as associate vice president of Pro AV/IT sales.

Fonality Announces New Hires, Promotions
Fonality has announced the promotion of Raul Vera to the position of chief technology officer along with the addition of Lynn Jones and Amber Newman to the marketing team.

Continuum Relocates Data Center
Continuum has relocated its data center to a facility hosted by Markley Group, one of the largest and longest-operating multi-tenant, mission-critical telecommunications and data center facilities in New England.

Click here for all recent BTA Hotline articles.

BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these coaching sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. For more information or to register online, click here. For more information or to register online, click here.
23Building My Business Webinar: "What Does Good Look Like Now?"
The office technology industry model for success has been the key to improving dealer performance over the years. Now, as managed print and managed services continue to grow, the model is more important than ever. Are you looking to maximize performance in today's changing world? In this webinar, John Hey and Todd Johnson of Strategic Business Associates will review the model along with the strategies and practices being employed by the most profitable dealerships in the industry today. For more information or to register online, click here.
FIX: Cost Management for Service - Orlando, Fla.
Successful BTA dealers use their service departments to maintain profit margins as new equipment sales margins decline. FIX, BTA's popular service workshop, teaches you how to compute the cost of your service labor hour (service burden rate) and improve your overall service department profitability. Workshop instructors Ronelle Ingram and Rock Janecek will cover proven management and customer service programs to improve morale within your service department. Those struggling with MPS and IT issues can learn new management skills to help transition your staff to the realities of solution-based servicing. This is a highly interactive, energetic classroom experience. Attendees to the Feb. 13 workshop receive FREE registration to Winter Break. For more information or to register online, click here.
14-15Winter Break - A district event hosted by BTA Southeast - Orlando, Fla.
BTA Southeast will host its annual spring district event, open to BTA members and non-members from across the country, on Feb. 14-15, 2014, at the Walt Disney World Swan in Orlando, Fla. This event will be a great setting to learn from industry leaders, gather new ideas and network with your peers. The event will feature a keynote presentation by Mason Olds of Canon U.S.A. Inc., five additional educational sessions presented by industry leaders and a dealer panel focused on business transformation. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes. To wrap up the event, attendees will travel to Epcot to spend the evening at the park. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The December issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

UPS Savings Program

Let BTA improve your bottom line with some of the most competitive rates available on shipping services with UPS®. Save up to 36 percent on a broad portfolio of services including air, international and ground services. Plus, savings begin at 70 percent on UPS Freight® shipments of more than 150 lbs. UPS understands how important reliability, speed and cost are to meeting your business goals and your customers' needs.

To enroll and start saving today, visit or call (800) MEMBERS (800-636-2377), Monday through Friday, 8 a.m. to 6 p.m. EST.

For more information on other BTA member benefits, visit

November/December Issue of The Business Owner Posted to the BTA Website
You will need your member login and password to download. Please contact BTA at if you do not have your member login and password. You may also access past issues of The Business Owner online. In this issue: My Big Mistakes; Advice I Heed; Personal Goodwill; 2013 Tax Law: A Brand-New World; and much more! Click here to download.

Join BTA on Twitter, Facebook and LinkedIn
Click the buttons below to follow, become a fan or add BTA.

BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.

Members: To unsubscribe from BTA emails: @@unsubscribe_url@@.

Non-members: Please email Mary Hopkins to request removal from BTA's email distribution list.