Join office technology dealers in Orlando, Fla., to gain the insight and guidance you need to take your company to a new level.

BTA Southeast will host the first of its two 2015 district events, open to dealers from across the country, on March 20-21, 2015, at Disney's Grand Floridian Resort & Spa in Orlando, Fla. This event will be a great setting to learn from industry leaders, gather new ideas and network with your peers.

The event will feature a keynote session dealer panel, seven additional educational sessions presented by industry leaders and a special session by John O'Leary of Rising Above. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes.

At 2 p.m. on March 21, the event will wrap up with a trip to one of the Disney theme parks of your choice: Magic Kingdom, Epcot, Hollywood Studios or Animal Kingdom.

Keynote Session — Dealer Panel
Mergers, Acquisitions & Future Growth: What is Your Dealership's Strategy?
Moderated by Jim Kahrs, president, Prosperity Plus Management Consulting Inc.

Your competition is being bought and sold. Sometimes the OEM is the buyer, but other times it is another independent dealer. Gain valuable information and insight from key players in the changing marketplace and find out why it is extremely important that you have an exit strategy in place. Learn why you should approach your daily business with the idea that someone is watching your market penetration, bottom line and management style.


Jeff Gau
St. Cloud, Minn.

Jim Kreikemeier
Capital Business Systems inc.
Ft. Collins, Colo.

Rick Lott
Zymphony Technology Solutions
Tampa, Fla.

Educational Sessions
Adapting to Today's New Buying Habits
Darrell Amy, chief innovation officer, & Lindsay Kelly, chief marketing strategist,
Dealer Marketing

Today, 94 percent of purchases begin online. Research shows buyers are, on average, 57 percent of the way through the buying process before contacting a vendor or sales rep. Has your dealership adapted to these realities? In this session, you will learn how to turn these buying habits to your advantage.

Recession or No Recession: Prepare Your Business to Grow & Thrive in Either Environment
Chris Polek, CEO, Polek & Polek Inc.
Most companies do not fail because of their products, services, industries or economies. It is because most companies do not have the systems and procedures in place to run like well-oiled machines. Are you busy working in your business on the day-to-day, just to get by? In this session, you will learn the most productive ways to work on your business and increase your leverage on your competition.

Managed Legal Liability
Bob Goldberg, general counsel, Business Technology Association
As your business takes on new directions, have your legal protections kept pace? The legal liabilities have expanded quickly, and it is essential you understand what they are and how to protect your company. In this session, you will receive the most recent legal templates to implement when you return home, although, after hearing Goldberg speak, you may want to implement them during his presentation.

How Does Gen Y Buy & Why Does it Matter?
Terrie Campbell, vice president of strategic marketing, Ricoh Americas Corp.
During this interactive session, Campbell will poll the audience to understand how dealers are adapting to the changing buyer, if at all. This round-table discussion will review the best approaches for engaging with Gen Y, and how these new approaches can lead to better customer satisfaction as well as increased revenue.

Sales Management: The Benchmarks that Drive Sales to Higher Levels
Melissa Whitaker, founder, Melissa Whitaker International LLC (MWI)
Sales managers are constantly struggling with clarity on effective sales management processes and systems that achieve top performance for their teams. In this session, Whitaker will discuss benchmarks and best practices that sales managers can follow to guide their sales teams in finding ideal clients, increasing sales and driving consistent, measurable results.

Service & Operations: Key Drivers of Financial & Operational Performance
Ken Staubitz, national sales manager, BEI Services
The two biggest cost factors in service are labor (headcount) and parts expense. Therefore, it is critical to ensure your company is effectively managing these areas. In this session, you will learn key drivers and best practices that drive financial and operational performance to ensure your dealership is managing the two biggest cost components of service.

Succession Planning for Your Dealership
Jim Kahrs, president, Prosperity Plus Management Consulting Inc.
Every business needs a succession plan. Many think it is only needed for businesses when the owner gets close to retirement, but this could not be further from the truth. The best time to create a succession plan is long before it is needed. In this session, Kahrs will discuss the succession planning process and outline what is needed.

Special Presentation
Sponsored by:

Ignite Your Life! Discovering the Keys to Unlock Passion, Potential & Impact
John O'Leary, Rising Above
Journey with O'Leary as he reveals that our greatest challenges can be transformed into outstanding growth. Through emotional storytelling and great humor, O'Leary empowers you to carefully consider five critical life questions: Who am I? Where am I going? Who is going with me? How do I get there? What can I do?

Hotel Information
Disney Grand Floridian Resort & Spa
4401 Floridian Way
Lake Buena Vista, Florida 32830-8451
Room rate: $259/night for single/double occupancy + $25/night for each additional person over the age of 18
Dates available at this rate: March 17-23, 2015 (Subject to availability, rooms may be booked three days before March 17 and three days after March 22 at the group rate.)
Room rate cutoff date: Feb. 24, 2015
To make reservations, call (407) 939-4686.

Staying at the Grand Floridian includes Disney Magical Express shuttle service to and from the Orlando airport.

Exhibiting Sponsors
Click a logo to visit the sponsor's website.
March 20-21
Breaks Sponsor

March 20
Special Presentation Sponsor

March 20
Reception Sponsor

March 20-21
Breakfast Sponsor

Front-Runner Workshop
March 18-19, 2015
Attendees receive FREE registration to Winter Break.

Click here for more
information or to register.