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BTA Hotline: News

Ricoh Launches 1To1 Create Marketing Services

Tuesday, July 08, 2014  
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Ricoh Americas Corp. has announced the availability of its 1to1 Create Marketing Services and the results of its first campaign with Graphics Plus of Lisle, Ill. 1to1 Create Marketing Services, powered by PTI Marketing Technologies, is a cloud-based subscription service aimed to help small- to medium-sized print service providers create, launch, track, manage, modify and optimize turnkey cross-media marketing campaigns.

Graphics Plus, a marketing support solutions provider, leveraged the Ricoh service to deliver impressive results for a local health club seeking to increase membership at their expanded facility. Graphics Plus was tasked with creating and executing a multichannel campaign, including postcards, pURLs, email blasts, brochures and rack cards, to help increase membership at a local health club. Aiming to reach women aged 21 to 55 within a two-mile radius of the club's location, Graphics Plus leveraged 1to1 Create Marketing Services to develop a customized campaign with offers for free trials. Early campaign results showed a more than 10-percent increase in facility attendance.

"Our client sought to launch a cross-media campaign that truly covered multiple touch points to attract prospective members to their expanded gym," said Michael Jais, partner, Graphics Plus. "Its previous marketing campaigns were static and had little to no personalization. 1to1 Create Marketing Services provided us with an intuitive interface to quickly and effectively develop personalized output, both printed and electronic, to reach our targeted demographic. We were impressed, not only with the effectiveness of the campaign, but the overall process, as well. The platform is dynamic and requires minimal training. Those benefits resulted in an experience we're eager to share with more clients."

The 1to1 Create Marketing Services offering is a cloud-based platform that provides small- to medium-sized printers with a website portal equipped with all the tools, templates and tips needed to execute ROI-generating marketing campaigns. The platform offers solutions to select prepared graphics, target customers' audiences, acquire mailing lists, set pricing and more.

In today's rapidly changing work environment, Ricoh is focused on information mobility to help customers get information to those who need it, when they need it, to make critical business decisions. 1to1 Create Marketing Services is the latest example of how Ricoh can help print service providers make information work for them, particularly as they look to create new revenue opportunities.

1to1 Create Marketing Services provide customers with:
  • 45 templates, including direct mail pieces such as post cards, tri-fold brochures, flyers, counter cards, landing pages and email blasts and much more.
  • Templates customized specifically for vertical industry needs, including education, health care and retail.
  • Intuitive and easy tools to segment audiences by geography, age, income, family size and many other demographics.
  • Free case studies and market-based value calculators from PODi, the digital print marketing industry association, to help end users understand precisely how their print providers' marketing campaigns will improve their business results.
PTI Marketing Technologies, USA Data and ExactTarget have contributed their proven expertise to the service."Today's commercial and franchise printers are constantly on the lookout for ways to generate new business and increase profits," said Tim Vellek, vice president, Production Printing Business Group, Ricoh Americas Corp. "At Ricoh, we want to make that happen more quickly, more effectively and more often as our customers adapt to today's new way of work. This is precisely why we've created 1to1 Create Marketing Services. It's simple, direct and effective — exactly what our customers need to generate ROI-driven, personalized, multichannel campaigns."

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