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BTA Marketing Workshop to be Held Nov. 5-6

Tuesday, October 6, 2015  
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The Business Technology Association (BTA) has announced that its next BTA Marketing Workshop will take place Nov. 5-6, 2015, at Muratec America Inc. headquarters in Plano, Texas. Led by Darrell Amy, Larry Levine and Jon Mitchell of Dealer Marketing, the workshop makes sure attendees’ dealerships are ready to implement best practices in online marketing.

According to a recent article in the Harvard Business Review, business decision makers are, on average, 57 percent of the way through the buying process before they contact a vendor or sales rep. The buying process has changed. More of the initial research is done online. The dealership that is not involved in this online research may not even get a shot at the deal.

Dealer Marketing advises office technology dealers to consider these questions: Has your dealership adapted to this new buying process? Or, are you confused by the many local seminars and Internet articles from online marketing people that make big promises but do not understand the office technology industry?

The BTA Marketing Workshop helps to ensure dealerships are ready to implement best practices in online marketing. Attendees will see real-world examples of how dealers use the Internet to generate leads, cross-sell current clients and position themselves as local experts. The workshop prepares attendees to build a solid foundation for online marketing efforts and walk away with a true action plan.

This workshop is designed for dealership principals who want to understand marketing and build a plan for their dealerships, marketing managers who want to learn best practices and sales managers who want to know how to generate leads. Attendees will learn: how to turn their dealership websites into lead-generating engines; what types of information prospects are looking for online; how to get found by the right people; and three ways social media can help the sales process. Attendees will also receive actionable items for online marketing and social selling, and 12 monthly best-practices conference calls.

Comments from past attendees of the workshop are favorable:
  • "Brainstorming about creating compelling offers was good. I wish we could have spent more time doing this. You have a lot of great content in this workshop. This can definitely help dealers understand how social marketing can improve their success." — Dave Quint, Advanced Systems Inc., Waterloo, Iowa
  • "As a one-man operation, this workshop was incredibly useful. Lots of ideas and information to go back to Stratix Systems with. Thank you!" — Anthony Viscariello Stratix Systems, Reading, Pennsylvania
  • "This workshop was really useful in helping me frame a strategy for our marketing efforts." — Ronald Hay, DOCUmation Inc., San Antonio, Texas
For the past 10 years, Amy has helped dealers develop online marketing strategies that support their business goals and challenges. Previously he served as a sales rep, sales manager, branch manager and DSM for Toshiba.

Levine is the director of the Dealer Marketing Social Sales Academy. Drawing on 27 years of industry sales experience, he coaches copier/MFP salespeople to use LinkedIn in the sales process.

Mitchell is the social media and campaigns director for Dealer Marketing. He manages social media for dealerships across the country. Mitchell's previous experience includes working for HP and managing a document management system for a Blue Cross affiliate.

BTA member tuition for the BTA Dealer Marketing Workshop is only $995 for up to three people from a single dealership. BTA members may apply their $150 educational discount received with their membership toward this workshop. Non-member tuition is $1,425 for up to three people from a single dealership; registration includes a one-year BTA dealer membership.

For more information or to register, visit www.bta.org/MarketingWorkshop or call (800) 843-5059.

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